PTAs and Social Media Evelyn McCormackWestchester-East Putnam PTA August 2012
This slideshow can be found at:www.slideshare.net/evelynmccormack
What We’ll Cover…• The Power of Social Media• Your Tools: Facebook & Twitter
Where Are Parents Getting Their School Information?• According to Ipsos North America’s December 2010 poll:• 57 percent go to Facebook/Twitter• 26 percent go to District website
Facebook1.900 million active users; 50% log on daily2.100,000 users age 64+3.310,000 users between 45–634.300,000+ businesses now have FB fan pages,including hundreds of school districts5.250 million have FB on mobile devices6.Avg user is connected to 80 communitypages.
How to Use Facebook 1. Use to drive traffic back to website. 2. Post photos, videos, news, announcements. 3. Cross-post with school district.Provide parents with two sources of district “news.” 4. Posts on FB should be brief and informal. Make it a conversation.Photo credit: The Telegraph
Public Education Officials Oklahoma State SuperintendentSchool Superintendents of Alabama
School Districts Joplin, MO 5,000 followersQueensbury, NY 948 followers
TeachersDisclaimer: the page is “for tutoring and extra help. …not a Libertyville, ILsocial page nor a way to try and friend me on FB.”
Group Pages• Can be set up by any individual & similar to clubs in the real world• You join Groups• Admins can send messages to up to 5,000 Group members.• Only open Groups are searchable publicly• Groups can’t have a personalized URL
Fan/Business Pages• Fan pages of a company, person, product, non- profit, organization• Fans like pages• Admins can send unlimited messages, called ‘Updates’ that appear on members’ Facebook walls• Can host applications that permit you to show more content & interact with users.• Can personalize FB web address eg: www.facebook.com/swb oces 34 million fans
Twitter• Microblogging platform in 140 characters or less• Launched 2006• 106 million registered users; 65 million tweets per day• 750 tweets per second• It’s all about immediacy/useful in crises• Slower growth among parents than FB
Why Use Twitter?• Drive traffic to your website/blog• Provide you with many professional contacts• Gives you information quickly about what is going on in the PTA/Education world• Teaches you new ideas, concepts, and skills• Alerts you to hot topics (great news source)• Allows you to share causes you support, content you want others to know about, news that people should care about.• “Facebook-to-Twitter” allows you to connect both sites.
School Districts Park Hill, MODuval County Schools, FL
TwerminologyTwitter Help Center can assist you with terminology like #hashtags,@symbols, and how Twitter works in general.
Great Resources• PTA Great Idea Bank: http://www.ptagreatideabank.org/forum/topics/should- we-have-a-pta-facebook• Facebook in Education: https://www.facebook.com/education• Facebook Family Safety Center: https://www.facebook.com/safety• Socialbrite: http://www.socialbrite.org/pta/• Facebook Page for Non-Profits: https://www.facebook.com/nonprofits