• Share
  • Email
  • Embed
  • Like
  • Private Content
Web 2 0 And The Building Principal
 

Web 2 0 And The Building Principal

on

  • 1,093 views

Workshop conducted at the Lower Hudson Regional Information Center, Nov. 18, 2009

Workshop conducted at the Lower Hudson Regional Information Center, Nov. 18, 2009

Statistics

Views

Total Views
1,093
Views on SlideShare
1,081
Embed Views
12

Actions

Likes
2
Downloads
7
Comments
0

2 Embeds 12

http://schoolcommunications20.wordpress.com 10
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Anybody know what Web 2.0 is?   Ask about FB and Twitter.
  • You can find my presentation on slideshare, an example of Web 2.0 technology.   Remember that the links and videos embedded in this presentation will also be live for them to use on slideshare. Ask audience: What's Web. 20?
  • Show of hands -- what's Web 2.0?   Really a trend from Web 1.0 to Web. 20. Maybe this video can help to explain it.  Michael Wesch, professor at Kansas State University. Teaches Cultural Ethnography, the study of the social and cultural impact of the web. Characteristics of Web 2.0: Collaboration Online, not on your hard drive Free, free, free.
  • So what's social media? It's a term we use to describe a number of Web 2.0 tools available to you. The tools include: Ask who uses any of these tools? There are many more, but we'll focus today on these tools.   Should be at 11:10 am
  • The statistics are rather staggering. People keep saying Twitter use is down. Since when? Maybe it’s time to get on the Web 2.0 train before it leaves the station.   11:15
  • We'll be talking today about how you and your administrators can use these tools, and I will not be discussing tools for the classroom. But instead, these are tools to be used from the inside out. They are all collaborative tools, tools for personal and professional growth, and PR tools -- ways to spread the word about the value of your school district. Reaching parents, students, staff and the community at large. Teachers like to call a Personal learning Network. Lifelong learning. You'll see some stats today about Web 2.0 users.
  • Here are some myths about using social media, all generated by detractors or simply by people who don't understand how it works. While it's true that you shouldn't use social media simply because "it's cool," or because it's the latest trend, you should know what the myths are. The stats show that adults are the fasting growing group on social media. Internet security won't be compromised. Just filter instead of block these sites. Or unblock by specific URL. The eRate funding is a myth, spread by some IT people, unfortunately. Social media will only waste time if you allow it to. Develop some guidelines/terms of use for your staff and students. Most social media sites are free to set up and use.
  • This is from the White House website. A sidebar/box that lists all the ways, via social media, that you can follow what's going on. These pages are active and dynamic, changing every day. 11:20
  • I'm being a bit facetious, but I like to call these three the "Big, Scary Places" where school districts dare not tread.
  • Before we get into best practices among schools using these tools, I thought  I should stress how important it is to promote the heck out of  your social media sites, if you have any. Here, you can see that this private school in Memphis, Tenn., is promoting their sites. Complete with links.   Ask your IT team to certainly unblock these specific sites once you create them, or at least unblock FB, Twitter and YouTube by district building, or unblock for staff but block for students. All of these things can be done.
  • Facebook. Not to be afraid! Here is the Facebook fan page of the NYC Department of Education.  You'll notice that it's actually a fan page, rather than a FB personal page, where you might have friends that you converse with on a regular basis. You can see their news, comments, wall, photos, etc, and vice versa. On a fan page -- important distinction -- you create a page and others can become fans of the page. If you allow it, they can comment on your posts. But you won't see their pages or their photos or their news. It's more of a one-way street, to protect the page from being cluttered with other people's stuff and from anything that might reflect poorly on your district. Go to the NYC page.
  • On the Boston Public Schools FB page, you can look at how this tool can be used -- they post their own news, links to outside news about them, videos and photos. Show the College Month video, Boston Globe story.
  • 1. You have to have your own FB page in order to do this. 2. Navigate to the link you see in blue. 3. Fill out as much of the information about your district as you can and upload your District logo. 4. Add content and set up any applications you plan to use -- polls, photos, videos, etc. 5. Click on "publish this page," which will be at the top of the page in bright red lettering. Don't forget to set parameters for the site, including who can comment, whose posts you can see,
  • Questions before moving on to Twitter.
  • According to the Pew Center for Internet Research, 100,000 people over the age of 64 are using FaceBook. Another 310,00 people between the ages of 45 and 63 are actively using FaceBook. A total of 175 million people are active members of the site, according to Facebook's own numbers. Look at Durham Public Schools page. Again, Facebook's cred is improving and you'll see all of these organizations and individuals on FaceBook, including some of the country's top universities. Keep account closed. Accept members judiciously. Teachers in NC got in trouble, Harrison police officers. But that happens with or without the Web.
  • I keep hearing from people who don't use Twitter that it's just a fad. Click on headline to get to Gigatweet.
  • Teachers are using Edmodo for making homework assignments. Can be secure and limited to the 20 students in your class.
  • There's an immediacy to Twitter that you can't find anywhere else. Witness what happened on Jan. 15, 2009.
  • This is the Yonkers Twitter feed, and you can see how the District uses Twitter for announcements, links back to the website, etc. Most districts using Twitter will also wisely include links to other important websites and web news. For example, if you have legitimate news about H1N1 from a reputable site like flu.gov, you might want to post occasional updates on your Twitter page as well. Make it a vital & useful page for your readers.
  • Here's our Twitter page at SWBOCES.
  • So how are schools and districts using Twitter? As a communications and public relations tool. They post events, notices, swine flu information, etc.   Go to Newport News
  • Thousands and thousands of organizations and companied are now twittering, for PR reasons and customer szervices reasons. Look at the NASA Twitter. Remember that the tone on FB and Twitter is quite a bit more casual than the tone might be on your D website. Think of it as a CONVERSATION and remember that the conversation is -- or should be -- two way.
  • Here's an important Twitter feed to follow. A good reason for your PR person to be on top of the trends and the news.
  • Tweetbeep is just one of many tools that have cropped up recently and are designed to make twittering a bit easier. If Twitter is a PR tool and folks get their news partly from Twitter, then this makes sense. Tweetbeep allows you to get email alerts about any topic you choose. I chose NYSSBA this week, and will receive alerts about any conversations on Twitter that mention NYssba.
  • Questions about Twitter?
  • On to YouTube. This is Dartmouth College's YouTube page. Keep in mind that YouTubein March launched a special channel, youtube edu, that organizes videos posted by higher ed. U Minnesota has nmore than 200 classroom lectures here, and Stanford University has posted 500 videos on their site. Youtube EDU also went international this month, adding 45 international colleges and universites to the lineup. Dartmouth has posted 271 videos and has 900 subscribers.
  • Not every YouTube page or video has to be as sophisticated as the Dartmouth YouTube channel. This is Royal Oak, Mich., and they're using their YouTube channel a lot.   they've only posted four videos so far, and have 11 subscribers, but it's a start. In fact, I've subscribed to their channel for some ideas. Does your district have a videographer? It might be time to consider that.
  • When it comes to social media like YouTube, it's important to develop a terms of use policy for students and staff. Guidelines on the proper use of Web 2.0 applications and websites. This would require a whole separate presentation, though.
  • 2 alternative to youtube: teachertube, which is gated and usually not blocked by districts zamzar, which allows teachers to download videos form youtube and use them in the classroom from their hard drive.
  • Found this effort by a career and tech school in Ohio by reading the blog of the district's PR person. In it, he said they were embarking on this experimental project with students. It's multi-pronged -- 10 students will be sharing their journeys in school this year at the Ohio Hi Point Career Center. They are using YouTube, Facebook, Twitter and more to chart their progress and to tell their personal stories. The participating students get their own digital cameras and flipcam video cameras to record throughout the year, and get to keep both if they comply with posting almost every day. As you'll see, it's all good.
  •   There are a number of free blog platforms, including the gated platform, classblogmeister. Teachers and students often use this tool. But for public blogs, you might be better off using one of the following three platforms. Paid eNewsletter services include Constant Contact and iContact. The advantages to using these services is that you don't have to worry about doing an email blast yourself. Instead, these services store your email database (employees, parents, etc.) on their server and provide you with templates. You push one button and they do the rest for you.
  • Some supts have told me that they don't want to do a blog because they fear that comments will create a back and forth, get ugly and nasty. You can turn comments off in almost all the blogging platforms out there, and you can moderate comments before publishing them. Many supts get around this simply by publishing their email address and recommending that readers send their comment via email. That provides you with a way to moderate comments in advance.
  • This blog is written and maintained by the district's communications officer and uses the Blogger platform.
  • Blogs are sometimes a way to get your toe into the Web 2.0 waters. Not quite as scary and intimidating as Facebook and YouTube, but a public way of disseminating news.  You can ask your PR person or someone else on your staff to create and maintain a community news blog. Just make sure you link to it from your website. And make sure you accurately identify the author. If it's not the supt, you shouldn't say it is.
  • Nings and wikis are a popular way to network with other educators, car dealers, writers, public relations people, Elvis lovers, etc. You get my drift.   They allow you to discuss issues, make friends, share best practices, etc.   Free to set up your own. Some are closed -- you have to ask to be invited. Simple process. Some are completely open.    Most Nings and Wikis have great gadgets attached to them. You can post articles, links, photos, video and If you have a blog, you can "cross-post" it to a Ning site.  
  • Ex: my family reunion wiki.   The paid platforms, pbworks campus and wikispace private label -- can get you thru the district firewall, can be public or private, unlimited number of users, etc.
  • Steve Moore, who organized the Missouri Educators Ning, put up a brief video that pretty adequately explains the purpose of a Ning. It's all about professional development and networking.
  • Nings are used primarily for networking and professional development.
  • Teachers and administrators who share information about teaching and learning in a Web 2.0 environment. Very popular. Share and steal ideas, discuss common issues, etc. They also partner with PBS to present frequent, free webinars aimed at teaching with technology.
  • Nings in Education is a popular site meant specifically for educators, and I've noticed that a number of tech-savvy superintendents are on this site.  Nings are a great way of sharing and learning from people in the same jobs as you. 11:30
  • You can have an open Ning or a closed Ning, or an invitation-only Ning.   They are primarily used as a professional development and collaboration tool.
  • Show a couple of great wikis that are specifically about education. Wikispaces hosts 100,000 K-12 wikis.   This example is probably the least common denominator in terms of wiki use. Here in Williston, teachers are now using wikis to schedule parent teacher conferences -- directly with parents. No need to send  emails or notes home, and the parents can see what openings are available on the schedule.
  • This is the public Wiki for the Adams Co School District 50 in Colorado. You'll see the same kinds of links and information here that we saw in Brush. Here, though, most of the info is also available in Spanish.   Adams County, by the way, is also on Facebook and Twitter. Questions about Nings and Wikis?
  • this wiki was created by Gina Hartman of the Francis Howell School District to share information about social media guildines being created around the country.
  • A fee reader allows syou to grab the RSS feeds from website and display them for you to read and use.   Once you have your Feed Reader, find sites that syndicate content and add their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS or XML to let you know a feed is available.  
  • In closing, I'd like to pass along this brief list of golden rules for social media, which I've borrowed the Salem Keizer Oregon School.
  • There are another 14 slides beyond this one that contain resources, links, more Web 2.0 tools and videos. Feel free to visit my slideshare site and scroll through. In addition, I am always happy to take your phone calls or emails with questions about any of the topics we've discussed today.
  • show the grandview library blog.
  • Does anyone know what Web 2.0 is? If not, this video can explain it better than I can. Characteristics of Web 2.0:  collaboration, user-generated content, free content, the wisdom of crowds.

Web 2 0 And The Building Principal Web 2 0 And The Building Principal Presentation Transcript

  • Evelyn McCormack                     LHRIC 2009 Web 2.0 and the Building Principal
  • This presentation is available online at www.slideshare.net/evelynmccormack
  •  
  • Social Media Tools for  School Officials
    • Communication/PR Tools:
      • Facebook
      • Twitter
      • YouTube
      • Blogs/eNewsletters
    •  
    • Professional Development Tools:
      • Nings
      • Wikis
  • A Few Social Media Stats
      • Facebook: 220 million active users, 100 million log on daily. 100,000 over age of 64, 310,000 between 45 and 63.
    •  
      • LinkedIn: 40 million members
    •  
      • Twitter: 30 million members
    •  
      • YouTube: Every minute, 20 hours of video uploaded.
      • U.S. adults w/profile on a social networking site  quadrupled in past four years -- 8% in 2005 to 35% now .
    •   (Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .)
      • Publicize your achievements
    •  
      • Drive traffic to your District website
    •  
      • Control your own message. An alternative to print media in getting the word out.
    •  
      • Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
    What Can Social Media Do  for Your School/District?
  • Common Myths About Social Media
    • 1. Social Media is for Teens and Tweens
    • 2. Social Media will compromise your internet security
    • 3. Social Media will jeopardize your eRate funding
    • 4. Social Media will waste time
    • 5. Social Media is expensive
  • When your IT Department says it can't be done, show them this: --from whitehouse.gov
  • The Big, Scary Places Facebook, Twitter & YouTube
  •  
  • NYC Schools
    •  
    White Plains Public Schools
  • JPPS Elementary School
  • Boston Public Schools
  • Middletown Elementary School
  • New York State School Boards
  • Harrison High School Journalism
  • f acebook.com/pages/create.php You want to create a FAN page. Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page.  2. Go to facebook.com/username & click on “Set a username for your pages.” Instead of your page having a super long URL : http://www.facebook.com/yourdistrict  
  • School Districts/Schools on Facebook
      • Durham, NC, Public Schools
      • Anchorage School District 
      • Blue Valley Schools (Kansas)
      • Taylor County Schools (Florida)
      • Boston Public Schools
      • Ferndale, Mich., Public Schools
      • Richmond, Va., City Schools
      • Pendleton, Ore., Schools
      • Fort Worth, Tex., Independent SD  
      • Plano, Tex., Independent SD
      • Portland, Ore., Public Schools 
  • Who Else is on Facebook?
      • New York State School Boards Assn.
      • American School Board Journal
      • President Barack Obama
      • Stanford University
      • Carnegie-Mellon University
      • The New York Times
      • NYS Association of Foreign Language Teachers
      • The American Red Cross
      • Autism Speaks
      • National School PR Association
  • To Tweet or Not to Tweet Twitter in Public Education Photo credit: chriswallace.com
      • Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
    •  
      • A tool that can be used (along with others) to drive traffic back to your district website
    • Edmodo -- Twitter for Educators
    Twitter
  • Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
  •  
  • Who’s Using Twitter?
      • Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
    •  
      • Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)
    •  
  • Twitter as a News Tool
  • Yonkers Public Schools
  • Bluffton Elementary School
  • Southern Westchester BOCES
  • More Public Schools Twittering
      • White Plains Public Schools (NY)
      • New York City Public Schools
      • Broward County Public Schools
      • Mesa Public Schools (Ariz.)
      • Southern Westchester BOCES
      • South Allegheny Schools (Pa.)
      • North Hills School District (Pa.)  
      • Forsythe County Schools (Ga.)
      • Newport News Public Schools (Va.) 
      • Pennsylvania Virtual Charter School
      • Yonkers Public Schools (NY)
      • Whitfield Schools (Dalton, GA)
      • Duval Schools (Jacksonville, FL)
      • Kent ISD(Grand Rapids, MI)
      • Valley View Schools (Germantown, OH)
      • Fairfax County Public Schools (VA)  
  • Companies & Organizations Twittering
      • Ford
      • Starbucks
      • Whole Foods
      • Southwest Air
      • Jet Blue
      • The Smithsonian
      • American Red Cross
      • Honda
      • NASA
  • Government Twittering
      • Centers for Disease Control
      • The White House
      • US. Dept. of Education
      • 10 Downing Street
      • U.S. Dept. of Homeland Security
      • U.S. Senate
      • U.S. House of Representatives
      • World Health Organization
  • Who to Follow?
      • Education Week
    •  
      • National Education Association
    •    
      • U.S. Department of Education
    •    
      • Your local newspaper/reporter www.mediaontwitter.com)
    •  
      • The New York Times
    •  
      •   The Washington Post
    •  
  • Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.
  • Twitpic -- Take photos, post to Twitter
  •  
  •  
  • Twitter Lists @schoolpr/k12schools
  • Missouri Educators Twitter List
  • My Favorite Twitter List
  •  
  • Schools on YouTube
  • Wake County Schools Raleigh, NC
  • Royal Oak (Mich.) Public Schools
  • Boston Public Schools
  • Wisconsin Dept. of Public Instruction
  • Check out Youtube EDU for ideas/inspiration
  • Who Else is on YouTube?
      • The Pope  
      • Queen Elizabeth
      • Barack Obama  
      • PBS 
      • National Public Radio  
      • The White House   
      • Disney Parks 
      • The Travel Channel
      • The New York Times  
  • Alternatives to YouTube  (in the classroom)
    •  
      • TeacherTube (gated videos site for teachers and students. Not blocked like YouTube)
      • Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online)
  • Hi Point Journeys : A High School Social Media Campaign
  • The Hi Point Flickr Page
  • The Hi Point YouTube Page
  • Blogs/eNewsletters
      • Blog: a diary or journal that chronicles author’s stories, thoughts, learnings. Single author.
      • Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).
      • Most effective use of blogging is for the creation and publishing of e newsletters .
      • As each article is published, older articles automatically drop down lower on the page and are archived.
    • Free Blog Platforms:
      • classblogmeister.com : gated blogging tool
    •  
      • Edublogs -- Wordpress blog tool for educators
    •  
      • Wordpress blogging platform
    •  
      • Blogger -- Google blogging platform
    •  
      • Today.com
    • Paid eNewsletter Services:
      • Constant Contact
      • iContact
  • Maggie Skau's blog in New Rochelle, NY
  • Boston Public Schools Blog
  • Bedford, MA, Schools Blog
  • Web 2.0 for Professional Development
  • Nings & Wikis
      • Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.
      • Free and easy to set up. You set privacy levels (closed, open, by invitation only).
      • Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.
      • Eliminate one-webmaster problem & outdated internet/intranet content 
      •   Ning -- 1 million networks,4.7 unique visitors
  • Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition (Class or bldg up to 1,000 users: $799 District: $19,999) www.wikispaces.com wikispace private label for K-12 educators ($100/month, $1,000/year) www.wetpaint.com
  •  
  • Missouri Educators Ning
  • Classroom 2.0 30,000 members
  • Nings in Education
    • 7,700 members
  • Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)
  • Williston, VT, Teacher Wikis
  • Adams County School District 50
  • School 2.0 Wiki
  • 1. Social Media Guidelines Wiki 2.  "Districts Face Challenges of Developing Social Media Policies," NSPRA, Nov. 10, 2009 3. East Baton Rouge, LA, Social Media Policy Rules of Engagement & Terms of Use
  • Feeds and Alerts RSS (Really Simple Syndication or Rich Site Summary) Feeds allow you to receive and organize all your favorite websites and blogs, instead of searching for them. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.                       iGoogle                     Pageflakes                     Netvibes                     Bloglines                      Google Alerts (alerts via email)               
  • Start Your Day with iGoogle ...
  • Golden Rules for Using Social Media
      • Respect the spirit of the Internet
      • Listen, give kudos and be generous.
      • Add value. How am I adding value to the conversation or the community?
      • Respond in a timely fashion.
      • Do good things. Visit Social Media for Social Good
      • Be real. Authenticity is important.
      • Collaborate. It's all about community.
    •  
    • --credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools 
  • This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, Director of Communications, SWBOCES Email: emccormack@swboces.org    Facebook             LinkedIn      Blog : School Communications 2.0 On Twitter: www.twitter.com/nylady Thank You!
  • Resources Additional Web 2.0 tools, links and more videos
  •   A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
  • Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
  • Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think
  • eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
    • Online Tutorials:
    • Click's Guide to Using Facebook -- New South Wales Schools
    • Click's guide to Using Flickr -- New South Wales Schools
    • Twitter in Plain English
  • Higher Education on Facebook
  • Wikis in Plain English--A How-to
  • The Internet has a Face -- Student video about YouTube vloggers
  • Who Are Your Students?