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SOCIAL MEDIA NEXT:
COMMUNICATION, COLLABORATION,
INTEGRATION
Evelyn McCormack
CheSPRA 2013
WHERE YOU CAN FIND THIS
SLIDESHOW
www.slideshare.net/evelynmccormack
If you’re tweeting today, use the registered hashtag:...
NSPRA SOCIAL MEDIA ON GOOGLE+

Plus..google.com
SWB Social Media Community on Google+ Create Google+ account & search for
...
“More and more, this is how
news will be transmitted: not
in the morning paper or the
evening news, but constantly
and ins...
SO WHAT’S UP AHEAD?
More engagement = more work
 Photo albums, photos, videos
 A move toward advocacy & curation
 Linking/integrating your ...
Social media “mashup”/feed pages.
 Multiple school sites & administrators
tweeting
 Pinterest & Instagram
 Analytics & ...
ENGAGEMENT = MULTI-MEDIA
Use photo albums and videos to engage your fans.
LOOK BEYOND YOUR OWN
BORDERS
Become a curator of information.
EVERYONE WANTS IN…
Is your supt on
Twitter?
#SOCIALMEDIATRANSPARENC
Y
BUT WAIT – THERE’S MORE…
Individual
schools

Principals
GET EVERYONE TWEETING IN ONE
PLACE
MULTIPLE SCHOOL-ONLY FB
PAGES
Photo credit: awkwardfamilyphotos.com

INTEGRATION – ONE BIG, HAPPY
FAMILY
FACEBOOK TO TWITTER APP

www.facebook.com/twitter
TWITTER TAB FOR FACEBOOK

https://apps.facebook.com/twitter-tab-app/
THIRD-PARTY TABS ON
FACEBOOK

Search for the YouTube tab application on Facebook. Click on “Go to App” button
Click on “Install Application”
button

You can also install
Pinterest, Instagram & Flickr
tabs.
Next panel will include dropdown of pages you administer.
Choose page where you want to
install app & generic YouTube
tab ...
https://www.facebook.com/tarrytownschools/app_212104595551052
YOUTUBE TO FB AND
TWITTER

Share your activity with your
FB, Twitter accounts
Go to Account Settings,
choose Activity Shar...
ANALYTICS AND INSIGHTS
THE NEW FACEBOOK
INSIGHTS

Different tabs allow you to
check overview, likes, reach,
visits, posts, and people
Paid $5 to “boost” this post.
The reach went way up, but
engagement was not great.

Pink denotes likes, comments and share...
Click on your FB “Likes” button to get a quick snapshot and to see most popular week,
where most likes are coming from, mo...
DEFINITIONS








Reach measures how many people have seen
your post. With some paid support, a post’s reach
can inc...
TWITTER ANALYTICS

https://analytics.twitter.com
VIRAL SHARING TOOLS
www.addthis.com
Create an account, then grab the html code they give you, and paste at bottom of
your news stories.
PINTEREST
FROM TOWN CRIER TO
CURATOR
SALISBURY, PA SCHOOLS
TAILWIND– PINTEREST
ANALYTICS

www.tailwindapp.com
BLENDED PAGES
HARVARD U SOCIAL MEDIA
PAGE
IAMCPS
Submit
your story
button
NMH SOCIAL
Ossining, NY School
District
WHAT’S AHEAD?

Remember
:
Students
Use
Instagram
HOW TO USE INSTAGRAM
• Spotlight school activities, recognize student & staff
achievements, announce positive news
• Show ...
PARK HILL (MO) SCHOOLS
THE MARET SCHOOL
#FOLLOWTHEFROG
HARVARD ON INSTAGRAM
TEMPLE MADE
BUILDING A BRAND AND A CULTURE
Evelyn McCormack
emccormack@swboces.org
914-922-3412
@evelynmccormack
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
Social Next: Collaboration, Communication, Integration
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Social Next: Collaboration, Communication, Integration

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Where is social media for school communications headed next? We're becoming more sophisticated, we're using more multimedia, we're curating interesting information for our parents. A look at trends best practices, and ways to corral, monitor and track your social media.

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  • ----- Meeting Notes (11/5/13 15:04) -----I know that my districts suddenly became interested in social media and mobile apps after Hurricane Sandy.
  • Fairfax County Public Schools on Flickr. Note the number of photos that have been uploaded.
  • Valhalla UFSD first day of school photos for one school. One sure fire way to engage parents. They emailed photos.
  • Ossining Spotlight on Technology and Olweus. Promoted on Facebook and Google Drive outreach. See next slide.
  • Dobbs Ferry SD’s posts look beyond their own borders. They become more than promoters, but curators as well. Here, they have posted an article from The Atlantic about a father who did his own child’s homework for a week, and another link to a letter from the SED Commissioner about Common Core. They’re curating interesting information geared toward their fans’ needs, not just reporting news from the district.
  • Prince William County schools posted this recently about the safety of school buses and then made the My Choice Their Ride photo their cover photo on their FB page. Here, you can see that they explained it.
  • SUPT OF SCHOOLS IN MONTGOMERY COUNTY, MD. IT ALL COMES FROM THE TOP. THERE ARE SUPTS NOT INTERESTED AT ALL, SUPTS THAT GRUDGINGLY DO IT, OTHERS THAT LEAD THE PACK.
  • These are Twitter pages maintained by some of our districts, but you can see a trend here. High school principals and superintendents, with their own voices, are now opening their own Twitter feeds to spread good news about their schools. The press doesn’t really exist anymore. This is about controlling your own message, and that’s important and so easy to do now. We have a lot of districts that are doing multiple Twitter accounts, with superintendents and most school principals now communicating through their own Twitter accounts.
  • SO, ARE YOU THERE YET? PAPILLION LA VISTA IS THE KING OF THE FACEBOOK PAGES, WHERE EVERY INDIVIDUAL SCHOOL NOW HAS A FACEBOOK PAGE. FOR YOU, THIS MIGHT BE A STAFFING AND MAINTENANCE ISSUE. IT HELPS TO HAVE A STRATEGIC SOCIAL MEDIA PLAN TO DO THIS. DECIDE HOW OFTEN YOU WILL POST TO THESE SITES. I DON’T THINK THAT THIS DISTRICT DOES MUCH WITH TWITTER AND YOUTUBE, HOWEVER. BUT THEY DO HAVE A STRATEGY AND THEIR COMMITMENT WAS TO DO FACEBOOK WELL. I ADMIRE THAT. THEY DON’T SUFFER FROM THE SHINY NEW OBJECT SYNDROME.
  • The Tarrytown YouTube tab. Both social media channels are connected using the YouTube tab.
  • Add this or sharethis can be a friend to you. People share news items from your website onto their social media sites. You can also look at their analytics to see which news items went viral and were shared.
  • Pinboard from Salsbury. Great Ideas for Families. Summer ideas for family night, silly science experiments, the local Renaissance Faire, etc.
  • Notre Dame High School in Easton, PA. Their driver’s edpinboard.
  • This is called Smashup, and we purchased this tool so that we could have all our social media in one place. You can see our Facebook updates, Twitter, updates, Flickr photos, YouTube channel and Pinterest boards on here (or least part of them). The page refreshes in real time, and we change out the featured school to include schools in our area on social media.
  • Instagram is where your students will be. And the act that it integrates with Twitter is important. We’re not there yet, but getting there.
  • PRIVATE INDEPENDENT SCHOOL THAT USES INSTAGRAM WELL.
  • IN AUGUST 2012, THE UNIVERSITY PUT OUT A CALL FOR FORMER AND CURRENT STUDENTS TO SEND IN INSTAGRAM PHOTOS THEY BELIEVED ILLUSTRATED THE THEME, “TEMPLE MADE.” BETWEEN AUGUST AND OCTOBER, MORE THAN 1,000 IMAGES OF STUDENTS, FACULTY, CAMPUS SPOTS, ATHLETICS AND DOWNTOWN PHILLIE WERE SENT IN. THE UNIVERSITY TOOK THOSE PHOTOS AND CREATED A VIDEO, TEMPLE MADE.
  • Transcript of "Social Next: Collaboration, Communication, Integration"

    1. 1. SOCIAL MEDIA NEXT: COMMUNICATION, COLLABORATION, INTEGRATION Evelyn McCormack CheSPRA 2013
    2. 2. WHERE YOU CAN FIND THIS SLIDESHOW www.slideshare.net/evelynmccormack If you’re tweeting today, use the registered hashtag: #chesprasocial and @evelynmccormack You can also follow tweets about today’s workshop by going to: http://twubs.com/chesprasocial/ticker
    3. 3. NSPRA SOCIAL MEDIA ON GOOGLE+ Plus..google.com SWB Social Media Community on Google+ Create Google+ account & search for NSPRA Social Media. Or I will invite you if you’re on Google+
    4. 4. “More and more, this is how news will be transmitted: not in the morning paper or the evening news, but constantly and instantaneously. Schools can either dive in now, or struggle to catch up later on.” – Dorie Clark, Forbes
    5. 5. SO WHAT’S UP AHEAD?
    6. 6. More engagement = more work  Photo albums, photos, videos  A move toward advocacy & curation  Linking/integrating your social media sites.  Viral “sharing tools.” 
    7. 7. Social media “mashup”/feed pages.  Multiple school sites & administrators tweeting  Pinterest & Instagram  Analytics & Insights  Did I say “more work?” 
    8. 8. ENGAGEMENT = MULTI-MEDIA
    9. 9. Use photo albums and videos to engage your fans.
    10. 10. LOOK BEYOND YOUR OWN BORDERS
    11. 11. Become a curator of information.
    12. 12. EVERYONE WANTS IN… Is your supt on Twitter?
    13. 13. #SOCIALMEDIATRANSPARENC Y
    14. 14. BUT WAIT – THERE’S MORE… Individual schools Principals
    15. 15. GET EVERYONE TWEETING IN ONE PLACE
    16. 16. MULTIPLE SCHOOL-ONLY FB PAGES
    17. 17. Photo credit: awkwardfamilyphotos.com INTEGRATION – ONE BIG, HAPPY FAMILY
    18. 18. FACEBOOK TO TWITTER APP www.facebook.com/twitter
    19. 19. TWITTER TAB FOR FACEBOOK https://apps.facebook.com/twitter-tab-app/
    20. 20. THIRD-PARTY TABS ON FACEBOOK Search for the YouTube tab application on Facebook. Click on “Go to App” button
    21. 21. Click on “Install Application” button You can also install Pinterest, Instagram & Flickr tabs.
    22. 22. Next panel will include dropdown of pages you administer. Choose page where you want to install app & generic YouTube tab will appear on your Facebook page. Click on “administrator panel” bar & this box will appear. Fill in the name of YouTube channel & save settings.
    23. 23. https://www.facebook.com/tarrytownschools/app_212104595551052
    24. 24. YOUTUBE TO FB AND TWITTER Share your activity with your FB, Twitter accounts Go to Account Settings, choose Activity Sharing
    25. 25. ANALYTICS AND INSIGHTS
    26. 26. THE NEW FACEBOOK INSIGHTS Different tabs allow you to check overview, likes, reach, visits, posts, and people
    27. 27. Paid $5 to “boost” this post. The reach went way up, but engagement was not great. Pink denotes likes, comments and shares. Blue denotes clicks on a post
    28. 28. Click on your FB “Likes” button to get a quick snapshot and to see most popular week, where most likes are coming from, most popular age range, total likes, etc.
    29. 29. DEFINITIONS     Reach measures how many people have seen your post. With some paid support, a post’s reach can increase exponentially. Engagement indicates interactions beyond just views. Includes all clicks, comments, likes and shares. The more people engage with a post, the more likely the post will appear in their newsfeed and be viewed by their friends. Posts with highly engaged users are more likely to indicate loyalty. Engagement means a follower is
    30. 30. TWITTER ANALYTICS https://analytics.twitter.com
    31. 31. VIRAL SHARING TOOLS
    32. 32. www.addthis.com
    33. 33. Create an account, then grab the html code they give you, and paste at bottom of your news stories.
    34. 34. PINTEREST FROM TOWN CRIER TO CURATOR
    35. 35. SALISBURY, PA SCHOOLS
    36. 36. TAILWIND– PINTEREST ANALYTICS www.tailwindapp.com
    37. 37. BLENDED PAGES
    38. 38. HARVARD U SOCIAL MEDIA PAGE
    39. 39. IAMCPS Submit your story button
    40. 40. NMH SOCIAL
    41. 41. Ossining, NY School District
    42. 42. WHAT’S AHEAD? Remember : Students Use Instagram
    43. 43. HOW TO USE INSTAGRAM • Spotlight school activities, recognize student & staff achievements, announce positive news • Show sneak peaks and behind-the-scenes looks at familiar subjects • Try a hashtag photo contest • It’s more difficult for Instagram users to stumble on your account. So need to promote more actively. • Connect Instagram to your Twitter feed & Facebook page. (Business page on the Instagram site has tips). • Tag schools/locations where you take photos. Check out other photos tagged at your schools and hit “like” on appropriate photos from students, parents, staff. Leads active users to discover you.
    44. 44. PARK HILL (MO) SCHOOLS
    45. 45. THE MARET SCHOOL
    46. 46. #FOLLOWTHEFROG
    47. 47. HARVARD ON INSTAGRAM
    48. 48. TEMPLE MADE
    49. 49. BUILDING A BRAND AND A CULTURE
    50. 50. Evelyn McCormack emccormack@swboces.org 914-922-3412 @evelynmccormack
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