Nyssba Presentation October 2009

Communicating in a Web 2.0 World Evelyn McCormack New York State School Boards 2009

This presentation is available online at www.slideshare.net/evelynmccormack

Social Media Tools for School Officials and Communicators

Facebook

Twitter

YouTube

Nings and Wikis

Blogs/eNewsletters

Other Web 2.0 Tools and Apps

A Few Social Media Stats

Facebook: 220 million active users, 100 million log on daily. 100,000 over age of 64, 310,000 between 45 and 63.

LinkedIn: 40 million members

Twitter: 30 million members

YouTube: Every minute, 20 hours of video uploaded.

U.S. adults w/profile on a social networking site quadrupled in past four years -- 8% in 2005 to 35% now .

(Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .)

Publicize your achievements

Drive traffic to your District website

Control your own message. An alternative to print media in getting the word out.

Develop a Personal Learning Network -- share ideas, collaborate, professional contacts

What Can Social Media Do for Your School District?

Common Myths About Social Media

1. Social Media is for Teens and Tweens

2. Social Media will compromise our internet security

3. Social Media will jeopardize our eRate funding

4. Social Media will waste time

5. Social Media is expensive

When your IT Department says it can't be done, show them this: --from whitehouse.gov

Big, Scary Places Facebook, Twitter & YouTube

NYC Schools

Southern Westchester BOCES

New York State School Boards

f acebook.com/pages/create.php Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page. 2. Go to facebook.com/username & click on “Set a username for your pages.” Instead of your page having a super long URL : http://www.facebook.com/yourdistrict

School Districts on Facebook

Durham, NC, Public Schools

Anchorage School District

Blue Valley Schools (Kansas)

Taylor County Schools (Florida)

Boston Public Schools

Ferndale, Mich., Public Schools

Richmond, Va., City Schools

Pendleton, Ore., Schools

Fort Worth, Tex., Independent SD

Plano, Tex., Independent SD

Portland, Ore., Public Schools

Who Else is on Facebook?

New York State School Boards Assn.

American School Board Journal

President Barack Obama

Stanford University

Carnegie-Mellon University

The New York Times

NYS Association of Foreign Language Teachers

The American Red Cross

Autism Speaks

National School PR Association

To Tweet or Not to Tweet Twitter in Public Education Photo credit: chriswallace.com

Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.

A tool that can be used (along with others) to drive traffic back to your district website

Edmodo -- Twitter for Educators

Twitter

Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC

Who’s Using Twitter?

Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)

Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)

Yonkers Public Schools

More Public Schools Twittering

White Plains Public Schools (NY)

New York City Public Schools

Broward County Public Schools

Mesa Public Schools (Ariz.)

South Allegheny Schools (Pa.)

North Hills School District (Pa.)

Forsythe County Schools (Ga.)

Newport News Public Schools (Va.)

Pennsylvania Virtual Charter School

Yonkers Public Schools (NY)

Companies & Organizations Twittering

Ford

Starbucks

Whole Foods

Southwest Air

Jet Blue

The Smithsonian

American Red Cross

Honda

NASA

Government Twittering

Centers for Disease Control

The White House

US. Dept. of Education

10 Downing Street

U.S. Dept. of Homeland Security

U.S. Senate

U.S. House of Representatives

World Health Organization

Who to Follow?

Education Week

National Education Association

U.S. Department of Education

Your local newspaper/reporter www.mediaontwitter.com)

The New York Times

The Washington Post

Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.

Twitter Search

Schools on YouTube

San Francisco Unified School District

Royal Oak (Mich.) Public Schools

Check out Youtube EDU for ideas/inspiration

Alternatives to YouTube (in the classroom)

TeacherTube (gated videos site for teachers and students. Not blocked like YouTube)

Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online)

Hi Point Journeys : A High School Social Media Campaign

The Hi Point Flickr Page

The Hi Point YouTube Page

Nings & Wikis

Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.

Free and easy to set up. You set privacy levels (closed, open, by invitation only).

Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.

Eliminate one-webmaster problem & outdated internet/intranet content

Ning -- 1 million networks,4.7 unique visitors

Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com

Classroom 2.0 30,000 members

Nings in Education

7,000 members

Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)

School Wikis:Three Levels &Two Audiences

Classroom Level

Building Level

District Level

In-house wikis (staff collaboration)

Public wikis (communicating w/parents & students)

Williston, VT, Teacher Wikis

Brush, Co., Public Schools Wiki

Adams County School District 50

Blogs/eNewsletters

Blog: a diary or journal that chronicles author’s stories, thoughts, learnings

Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).

Most effective use of blogging is for the creation and publishing of e newsletters .

As each article is published, older articles automatically drop down lower on the page and are archived.

Free Blog Platforms:

classblogmeister.com : gated blogging tool

Edublogs -- Wordpress blog tool for educators

Wordpress blogging platform

Blogger -- Google blogging platform

Today.com

Paid eNewsletter Services:

Constant Contact

iContact

Maggie Skau's blog in New Rochelle, NY

Boston Public Schools Blog

Bedford, MA, Schools Blog

Golden Rules for Using Social Media

Respect the spirit of the Internet

Listen, give kudos and be generous.

Add value. How am I adding value to the conversation or the community?

Respond in a timely fashion.

Do good things. Visit Social Media for Social Good

Be real. Authenticity is important.

Collaborate. It's all about community.

--credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools

This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Public Information Coordinator Email: emccormack@swboces.org Facebook LinkedIn Blog : School Communications 2.0 On Twitter: www.twitter.com/nylady Thank You!

Resources Additional Web 2.0 tools, links and more videos

Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day

Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream

Photos and slideshows: Photobucket How it looks on a website.

Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.

A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online

Wikis: Wetpaint Wikis Wikispaces Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)

Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos) Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think

eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce