Communication in a Web 2.0 World - New York State School Boards Assn.

Communication in a Web 2.0 World - New York State School Boards Assn.



Communicating in a Web 2.0 World, NYSSBA October 2009

Communicating in a Web 2.0 World, NYSSBA October 2009



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Communication in a Web 2.0 World - New York State School Boards Assn. Communication in a Web 2.0 World - New York State School Boards Assn. Presentation Transcript

  • Communicating in a  Web 2.0 World Evelyn McCormack       New York State School Boards 2009
  • This presentation is available online at
  • Social Media Tools for  School Officials and Communicators
      • Facebook
      • Twitter
      • YouTube
      • Nings and Wikis
      • Blogs/eNewsletters
      • Other Web 2.0 Tools and Apps
  • A Few Social Media Stats
      • Facebook: 220 million active users, 100 million log on daily. 100,000 over age of 64, 310,000 between 45 and 63.
      • LinkedIn: 40 million members
      • Twitter: 30 million members
      • YouTube: Every minute, 20 hours of video uploaded.
      • U.S. adults w/profile on a social networking site  quadrupled in past four years -- 8% in 2005 to 35% now .
    •   (Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .)
      • Publicize your achievements
      • Drive traffic to your District website
      • Control your own message. An alternative to print media in getting the word out.
      • Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
    What Can Social Media Do  for Your School District?
  • Common Myths About Social Media
    • 1. Social Media is for Teens and Tweens
    • 2. Social Media will compromise our internet security
    • 3. Social Media will jeopardize our eRate funding
    • 4. Social Media will waste time
    • 5. Social Media is expensive
  • When your IT Department says it can't be done, show them this: --from
  • Big, Scary Places Facebook, Twitter & YouTube
  • NYC Schools
  • Southern Westchester BOCES
  • New York State School Boards
  • f Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page.  2. Go to & click on “Set a username for your pages.” Instead of your page having a super long URL :  
  • School Districts on Facebook
      • Durham, NC, Public Schools
      • Anchorage School District 
      • Blue Valley Schools (Kansas)
      • Taylor County Schools (Florida)
      • Boston Public Schools
      • Ferndale, Mich., Public Schools
      • Richmond, Va., City Schools
      • Pendleton, Ore., Schools
      • Fort Worth, Tex., Independent SD  
      • Plano, Tex., Independent SD
      • Portland, Ore., Public Schools 
  • Who Else is on Facebook?
      • New York State School Boards Assn.
      • American School Board Journal
      • President Barack Obama
      • Stanford University
      • Carnegie-Mellon University
      • The New York Times
      • NYS Association of Foreign Language Teachers
      • The American Red Cross
      • Autism Speaks
      • National School PR Association
  • To Tweet or Not to Tweet Twitter in Public Education Photo credit:
      • Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
      • A tool that can be used (along with others) to drive traffic back to your district website
    • Edmodo -- Twitter for Educators
  • Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
  • Who’s Using Twitter?
      • Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
      • Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)
  • Yonkers Public Schools
  • Southern Westchester BOCES
  • More Public Schools Twittering
      • White Plains Public Schools (NY)
      • New York City Public Schools
      • Broward County Public Schools
      • Mesa Public Schools (Ariz.)
      • Southern Westchester BOCES
      • South Allegheny Schools (Pa.)
      • North Hills School District (Pa.)  
      • Forsythe County Schools (Ga.)
      • Newport News Public Schools (Va.) 
      • Pennsylvania Virtual Charter School
      • Yonkers Public Schools (NY)
  • Companies & Organizations Twittering
      • Ford
      • Starbucks
      • Whole Foods
      • Southwest Air
      • Jet Blue
      • The Smithsonian
      • American Red Cross
      • Honda
      • NASA
  • Government Twittering
      • Centers for Disease Control
      • The White House
      • US. Dept. of Education
      • 10 Downing Street
      • U.S. Dept. of Homeland Security
      • U.S. Senate
      • U.S. House of Representatives
      • World Health Organization
  • Who to Follow?
      • Education Week
      • National Education Association
      • U.S. Department of Education
      • Your local newspaper/reporter
      • The New York Times
      •   The Washington Post
  • Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.
  • Twitter Search
  • Schools on YouTube
  • San Francisco Unified School District
  • Royal Oak (Mich.) Public Schools
  • Check out Youtube EDU for ideas/inspiration
  • Alternatives to YouTube  (in the classroom)
      • TeacherTube (gated videos site for teachers and students. Not blocked like YouTube)
      • Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online)
  • Hi Point Journeys : A High School Social Media Campaign
  • The Hi Point Flickr Page
  • The Hi Point YouTube Page
  • Nings & Wikis
      • Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.
      • Free and easy to set up. You set privacy levels (closed, open, by invitation only).
      • Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.
      • Eliminate one-webmaster problem & outdated internet/intranet content 
      •   Ning -- 1 million networks,4.7 unique visitors
  • Platforms Free Wiki Platforms: pbworks pbworks campus edition wikispace private label for K-12 educators
  • Classroom 2.0 30,000 members
  • Nings in Education
    • 7,000 members
  • Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)
  • School Wikis:Three Levels  &Two Audiences
      • Classroom Level
      • Building Level
      • District Level
      • In-house wikis (staff collaboration)
      • Public wikis (communicating w/parents & students)
  • Williston, VT, Teacher Wikis
  • Brush, Co., Public Schools Wiki 
  • Adams County School District 50
  • Blogs/eNewsletters
      • Blog: a diary or journal that chronicles author’s stories, thoughts, learnings
      • Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).
      • Most effective use of blogging is for the creation and publishing of e newsletters .
      • As each article is published, older articles automatically drop down lower on the page and are archived.
    • Free Blog Platforms:
      • : gated blogging tool
      • Edublogs -- Wordpress blog tool for educators
      • Wordpress blogging platform
      • Blogger -- Google blogging platform
    • Paid eNewsletter Services:
      • Constant Contact
      • iContact
  • Maggie Skau's blog in New Rochelle, NY
  • Boston Public Schools Blog
  • Bedford, MA, Schools Blog
  • Golden Rules for Using Social Media
      • Respect the spirit of the Internet
      • Listen, give kudos and be generous.
      • Add value. How am I adding value to the conversation or the community?
      • Respond in a timely fashion.
      • Do good things. Visit Social Media for Social Good
      • Be real. Authenticity is important.
      • Collaborate. It's all about community.
    • --credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools 
  • This presentation is available online at Evelyn McCormack, SWBOCES Public Information Coordinator         Email:    Facebook             LinkedIn      Blog : School Communications 2.0 On Twitter: Thank You!
  • Resources Additional Web 2.0 tools, links and more videos
  • Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
  • Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
  • Photos and slideshows: Photobucket How it looks on a website.
  • Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
  •   A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
  • Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
  • Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think
  • eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
    • Online Tutorials:
    • Click's Guide to Using Facebook -- New South Wales Schools
    • Click's guide to Using Flickr -- New South Wales Schools
    • Twitter in Plain English
  • Higher Education on Facebook
  • Wikis in Plain English--A How-to
  • The Internet has a Face -- Student video about YouTube vloggers
  • Who Are Your Students?