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Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
Communication in a Web 2.0 World - New York State School Boards Assn.
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Communication in a Web 2.0 World - New York State School Boards Assn.

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Communicating in a Web 2.0 World, NYSSBA October 2009

Communicating in a Web 2.0 World, NYSSBA October 2009

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  • 1. Communicating in a  Web 2.0 World Evelyn McCormack       New York State School Boards 2009
  • 2. This presentation is available online at www.slideshare.net/evelynmccormack
  • 3.  
  • 4. Social Media Tools for  School Officials and Communicators <ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Nings and Wikis </li></ul></ul><ul><ul><li>Blogs/eNewsletters </li></ul></ul><ul><ul><li>Other Web 2.0 Tools and Apps </li></ul></ul>
  • 5. A Few Social Media Stats <ul><ul><li>Facebook: 220 million active users, 100 million log on daily. 100,000 over age of 64, 310,000 between 45 and 63. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>LinkedIn: 40 million members </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Twitter: 30 million members </li></ul></ul><ul><li>  </li></ul><ul><ul><li>YouTube: Every minute, 20 hours of video uploaded. </li></ul></ul><ul><ul><li>U.S. adults w/profile on a social networking site  quadrupled in past four years -- 8% in 2005 to 35% now . </li></ul></ul><ul><li>  (Sources: TechCrunch, Pew Internet &amp; American Life Project, January 2009 .) </li></ul>
  • 6. <ul><ul><li>Publicize your achievements </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Drive traffic to your District website </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Control your own message. An alternative to print media in getting the word out. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Develop a Personal Learning Network -- share ideas, collaborate, professional contacts </li></ul></ul>What Can Social Media Do  for Your School District?
  • 7. Common Myths About Social Media <ul><li>1. Social Media is for Teens and Tweens </li></ul><ul><li>2. Social Media will compromise our internet security </li></ul><ul><li>3. Social Media will jeopardize our eRate funding </li></ul><ul><li>4. Social Media will waste time </li></ul><ul><li>5. Social Media is expensive </li></ul>
  • 8. When your IT Department says it can&apos;t be done, show them this: --from whitehouse.gov
  • 9. Big, Scary Places Facebook, Twitter &amp; YouTube
  • 10. &nbsp;
  • 11. NYC Schools
  • 12. Southern Westchester BOCES
  • 13. New York State School Boards
  • 14. f acebook.com/pages/create.php Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page.  2. Go to facebook.com/username &amp; click on “Set a username for your pages.” Instead of your page having a super long URL : http://www.facebook.com/yourdistrict  
  • 15. School Districts on Facebook <ul><ul><li>Durham, NC, Public Schools </li></ul></ul><ul><ul><li>Anchorage School District  </li></ul></ul><ul><ul><li>Blue Valley Schools (Kansas) </li></ul></ul><ul><ul><li>Taylor County Schools (Florida) </li></ul></ul><ul><ul><li>Boston Public Schools </li></ul></ul><ul><ul><li>Ferndale, Mich., Public Schools </li></ul></ul><ul><ul><li>Richmond, Va., City Schools </li></ul></ul><ul><ul><li>Pendleton, Ore., Schools </li></ul></ul><ul><ul><li>Fort Worth, Tex., Independent SD   </li></ul></ul><ul><ul><li>Plano, Tex., Independent SD </li></ul></ul><ul><ul><li>Portland, Ore., Public Schools  </li></ul></ul>
  • 16. Who Else is on Facebook? <ul><ul><li>New York State School Boards Assn. </li></ul></ul><ul><ul><li>American School Board Journal </li></ul></ul><ul><ul><li>President Barack Obama </li></ul></ul><ul><ul><li>Stanford University </li></ul></ul><ul><ul><li>Carnegie-Mellon University </li></ul></ul><ul><ul><li>The New York Times </li></ul></ul><ul><ul><li>NYS Association of Foreign Language Teachers </li></ul></ul><ul><ul><li>The American Red Cross </li></ul></ul><ul><ul><li>Autism Speaks </li></ul></ul><ul><ul><li>National School PR Association </li></ul></ul>
  • 17. To Tweet or Not to Tweet Twitter in Public Education Photo credit: chriswallace.com
  • 18. <ul><ul><li>Micro-blogging tool (140 characters) that can be used to post news, links, photos and more. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>A tool that can be used (along with others) to drive traffic back to your district website </li></ul></ul><ul><li>Edmodo -- Twitter for Educators </li></ul>Twitter
  • 19. Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
  • 20. &nbsp;
  • 21. Who’s Using Twitter? <ul><ul><li>Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online) </li></ul></ul><ul><li>  </li></ul>
  • 22. Yonkers Public Schools
  • 23. Southern Westchester BOCES
  • 24. More Public Schools Twittering <ul><ul><li>White Plains Public Schools (NY) </li></ul></ul><ul><ul><li>New York City Public Schools </li></ul></ul><ul><ul><li>Broward County Public Schools </li></ul></ul><ul><ul><li>Mesa Public Schools (Ariz.) </li></ul></ul><ul><ul><li>Southern Westchester BOCES </li></ul></ul><ul><ul><li>South Allegheny Schools (Pa.) </li></ul></ul><ul><ul><li>North Hills School District (Pa.)   </li></ul></ul><ul><ul><li>Forsythe County Schools (Ga.) </li></ul></ul><ul><ul><li>Newport News Public Schools (Va.)  </li></ul></ul>
  • 25. <ul><ul><li>Pennsylvania Virtual Charter School </li></ul></ul><ul><ul><li>Yonkers Public Schools (NY) </li></ul></ul>
  • 26. Companies &amp; Organizations Twittering <ul><ul><li>Ford </li></ul></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><li>Whole Foods </li></ul></ul><ul><ul><li>Southwest Air </li></ul></ul><ul><ul><li>Jet Blue </li></ul></ul><ul><ul><li>The Smithsonian </li></ul></ul><ul><ul><li>American Red Cross </li></ul></ul><ul><ul><li>Honda </li></ul></ul><ul><ul><li>NASA </li></ul></ul>
  • 27. Government Twittering <ul><ul><li>Centers for Disease Control </li></ul></ul><ul><ul><li>The White House </li></ul></ul><ul><ul><li>US. Dept. of Education </li></ul></ul><ul><ul><li>10 Downing Street </li></ul></ul><ul><ul><li>U.S. Dept. of Homeland Security </li></ul></ul><ul><ul><li>U.S. Senate </li></ul></ul><ul><ul><li>U.S. House of Representatives </li></ul></ul><ul><ul><li>World Health Organization </li></ul></ul>
  • 28. Who to Follow?
  • 29. <ul><ul><li>Education Week </li></ul></ul><ul><li>  </li></ul><ul><ul><li>National Education Association </li></ul></ul><ul><li>    </li></ul><ul><ul><li>U.S. Department of Education </li></ul></ul><ul><li>    </li></ul><ul><ul><li>Your local newspaper/reporter www.mediaontwitter.com) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>The New York Times </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  The Washington Post </li></ul></ul><ul><li>  </li></ul>
  • 30. Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.
  • 31. Twitter Search
  • 32. Schools on YouTube
  • 33. San Francisco Unified School District
  • 34. Royal Oak (Mich.) Public Schools
  • 35. Check out Youtube EDU for ideas/inspiration
  • 36. Alternatives to YouTube  (in the classroom) <ul><li>  </li></ul><ul><ul><li>TeacherTube (gated videos site for teachers and students. Not blocked like YouTube) </li></ul></ul><ul><ul><li>Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online) </li></ul></ul>
  • 37. Hi Point Journeys : A High School Social Media Campaign
  • 38. The Hi Point Flickr Page
  • 39. The Hi Point YouTube Page
  • 40. Nings &amp; Wikis <ul><ul><li>Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues. </li></ul></ul><ul><ul><li>Free and easy to set up. You set privacy levels (closed, open, by invitation only). </li></ul></ul><ul><ul><li>Great gadgets attached to them. Post articles, links, photos, video. Blogs can be &amp;quot;cross-posted&amp;quot; to a Ning site. </li></ul></ul><ul><ul><li>Eliminate one-webmaster problem &amp; outdated internet/intranet content  </li></ul></ul><ul><ul><li>  Ning -- 1 million networks,4.7 unique visitors </li></ul></ul>
  • 41. Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com
  • 42. Classroom 2.0 30,000 members
  • 43. Nings in Education <ul><li>7,000 members </li></ul>
  • 44. Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)
  • 45. School Wikis:Three Levels  &amp;Two Audiences <ul><ul><li>Classroom Level </li></ul></ul><ul><ul><li>Building Level </li></ul></ul><ul><ul><li>District Level </li></ul></ul><ul><li>  </li></ul><ul><ul><li>In-house wikis (staff collaboration) </li></ul></ul><ul><ul><li>Public wikis (communicating w/parents &amp; students) </li></ul></ul>
  • 46. Williston, VT, Teacher Wikis
  • 47. Brush, Co., Public Schools Wiki 
  • 48. Adams County School District 50
  • 49. Blogs/eNewsletters <ul><ul><li>Blog: a diary or journal that chronicles author’s stories, thoughts, learnings </li></ul></ul><ul><ul><li>Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically). </li></ul></ul><ul><ul><li>Most effective use of blogging is for the creation and publishing of e newsletters . </li></ul></ul><ul><ul><li>As each article is published, older articles automatically drop down lower on the page and are archived. </li></ul></ul>
  • 50. <ul><li>Free Blog Platforms: </li></ul><ul><ul><li>classblogmeister.com : gated blogging tool </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Edublogs -- Wordpress blog tool for educators </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Wordpress blogging platform </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Blogger -- Google blogging platform </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Today.com </li></ul></ul><ul><li>Paid eNewsletter Services: </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>iContact </li></ul></ul>
  • 51. Maggie Skau&apos;s blog in New Rochelle, NY
  • 52. Boston Public Schools Blog
  • 53. Bedford, MA, Schools Blog
  • 54. Golden Rules for Using Social Media <ul><ul><li>Respect the spirit of the Internet </li></ul></ul><ul><ul><li>Listen, give kudos and be generous. </li></ul></ul><ul><ul><li>Add value. How am I adding value to the conversation or the community? </li></ul></ul><ul><ul><li>Respond in a timely fashion. </li></ul></ul><ul><ul><li>Do good things. Visit Social Media for Social Good </li></ul></ul><ul><ul><li>Be real. Authenticity is important. </li></ul></ul><ul><ul><li>Collaborate. It&apos;s all about community. </li></ul></ul><ul><li>  </li></ul><ul><li>--credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools  </li></ul>
  • 55. This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Public Information Coordinator         Email: emccormack@swboces.org    Facebook             LinkedIn      Blog : School Communications 2.0 On Twitter: www.twitter.com/nylady Thank You!
  • 56. Resources Additional Web 2.0 tools, links and more videos
  • 57. Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
  • 58. &nbsp;
  • 59. Flickr &amp; Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
  • 60. Photos and slideshows: Photobucket How it looks on a website.
  • 61. Cover It Live: cover any event live, host a weekly Q&amp;A, etc. Clip2Net: Clip and save any web page for use later.
  • 62.   A Long List of Web 2.0 &amp; Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation &amp; Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
  • 63. Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
  • 64. Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of&apos;s The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University&apos;s Mediated Cultures Website Big Think
  • 65. eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations : Four Social Media Sites Schools Can&apos;t Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
  • 66. <ul><li>Online Tutorials: </li></ul><ul><li>Click&apos;s Guide to Using Facebook -- New South Wales Schools </li></ul><ul><li>Click&apos;s guide to Using Flickr -- New South Wales Schools </li></ul><ul><li>Twitter in Plain English </li></ul>
  • 67. Higher Education on Facebook
  • 68. Wikis in Plain English--A How-to
  • 69. The Internet has a Face -- Student video about YouTube vloggers
  • 70. Who Are Your Students?

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