Communication in a Web 2.0 World - New York State School Boards Assn.

Communication in a Web 2.0 World - New York State School Boards Assn.



Communicating in a Web 2.0 World, NYSSBA October 2009

Communicating in a Web 2.0 World, NYSSBA October 2009



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    Communication in a Web 2.0 World - New York State School Boards Assn. Communication in a Web 2.0 World - New York State School Boards Assn. Presentation Transcript

    • Communicating in a  Web 2.0 World Evelyn McCormack       New York State School Boards 2009
    • This presentation is available online at
    • Social Media Tools for  School Officials and Communicators
        • Facebook
        • Twitter
        • YouTube
        • Nings and Wikis
        • Blogs/eNewsletters
        • Other Web 2.0 Tools and Apps
    • A Few Social Media Stats
        • Facebook: 220 million active users, 100 million log on daily. 100,000 over age of 64, 310,000 between 45 and 63.
        • LinkedIn: 40 million members
        • Twitter: 30 million members
        • YouTube: Every minute, 20 hours of video uploaded.
        • U.S. adults w/profile on a social networking site  quadrupled in past four years -- 8% in 2005 to 35% now .
      •   (Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .)
        • Publicize your achievements
        • Drive traffic to your District website
        • Control your own message. An alternative to print media in getting the word out.
        • Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
      What Can Social Media Do  for Your School District?
    • Common Myths About Social Media
      • 1. Social Media is for Teens and Tweens
      • 2. Social Media will compromise our internet security
      • 3. Social Media will jeopardize our eRate funding
      • 4. Social Media will waste time
      • 5. Social Media is expensive
    • When your IT Department says it can't be done, show them this: --from
    • Big, Scary Places Facebook, Twitter & YouTube
    • NYC Schools
    • Southern Westchester BOCES
    • New York State School Boards
    • f Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page.  2. Go to & click on “Set a username for your pages.” Instead of your page having a super long URL :  
    • School Districts on Facebook
        • Durham, NC, Public Schools
        • Anchorage School District 
        • Blue Valley Schools (Kansas)
        • Taylor County Schools (Florida)
        • Boston Public Schools
        • Ferndale, Mich., Public Schools
        • Richmond, Va., City Schools
        • Pendleton, Ore., Schools
        • Fort Worth, Tex., Independent SD  
        • Plano, Tex., Independent SD
        • Portland, Ore., Public Schools 
    • Who Else is on Facebook?
        • New York State School Boards Assn.
        • American School Board Journal
        • President Barack Obama
        • Stanford University
        • Carnegie-Mellon University
        • The New York Times
        • NYS Association of Foreign Language Teachers
        • The American Red Cross
        • Autism Speaks
        • National School PR Association
    • To Tweet or Not to Tweet Twitter in Public Education Photo credit:
        • Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
        • A tool that can be used (along with others) to drive traffic back to your district website
      • Edmodo -- Twitter for Educators
    • Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
    • Who’s Using Twitter?
        • Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
        • Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)
    • Yonkers Public Schools
    • Southern Westchester BOCES
    • More Public Schools Twittering
        • White Plains Public Schools (NY)
        • New York City Public Schools
        • Broward County Public Schools
        • Mesa Public Schools (Ariz.)
        • Southern Westchester BOCES
        • South Allegheny Schools (Pa.)
        • North Hills School District (Pa.)  
        • Forsythe County Schools (Ga.)
        • Newport News Public Schools (Va.) 
        • Pennsylvania Virtual Charter School
        • Yonkers Public Schools (NY)
    • Companies & Organizations Twittering
        • Ford
        • Starbucks
        • Whole Foods
        • Southwest Air
        • Jet Blue
        • The Smithsonian
        • American Red Cross
        • Honda
        • NASA
    • Government Twittering
        • Centers for Disease Control
        • The White House
        • US. Dept. of Education
        • 10 Downing Street
        • U.S. Dept. of Homeland Security
        • U.S. Senate
        • U.S. House of Representatives
        • World Health Organization
    • Who to Follow?
        • Education Week
        • National Education Association
        • U.S. Department of Education
        • Your local newspaper/reporter
        • The New York Times
        •   The Washington Post
    • Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.
    • Twitter Search
    • Schools on YouTube
    • San Francisco Unified School District
    • Royal Oak (Mich.) Public Schools
    • Check out Youtube EDU for ideas/inspiration
    • Alternatives to YouTube  (in the classroom)
        • TeacherTube (gated videos site for teachers and students. Not blocked like YouTube)
        • Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online)
    • Hi Point Journeys : A High School Social Media Campaign
    • The Hi Point Flickr Page
    • The Hi Point YouTube Page
    • Nings & Wikis
        • Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.
        • Free and easy to set up. You set privacy levels (closed, open, by invitation only).
        • Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.
        • Eliminate one-webmaster problem & outdated internet/intranet content 
        •   Ning -- 1 million networks,4.7 unique visitors
    • Platforms Free Wiki Platforms: pbworks pbworks campus edition wikispace private label for K-12 educators
    • Classroom 2.0 30,000 members
    • Nings in Education
      • 7,000 members
    • Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)
    • School Wikis:Three Levels  &Two Audiences
        • Classroom Level
        • Building Level
        • District Level
        • In-house wikis (staff collaboration)
        • Public wikis (communicating w/parents & students)
    • Williston, VT, Teacher Wikis
    • Brush, Co., Public Schools Wiki 
    • Adams County School District 50
    • Blogs/eNewsletters
        • Blog: a diary or journal that chronicles author’s stories, thoughts, learnings
        • Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).
        • Most effective use of blogging is for the creation and publishing of e newsletters .
        • As each article is published, older articles automatically drop down lower on the page and are archived.
      • Free Blog Platforms:
        • : gated blogging tool
        • Edublogs -- Wordpress blog tool for educators
        • Wordpress blogging platform
        • Blogger -- Google blogging platform
      • Paid eNewsletter Services:
        • Constant Contact
        • iContact
    • Maggie Skau's blog in New Rochelle, NY
    • Boston Public Schools Blog
    • Bedford, MA, Schools Blog
    • Golden Rules for Using Social Media
        • Respect the spirit of the Internet
        • Listen, give kudos and be generous.
        • Add value. How am I adding value to the conversation or the community?
        • Respond in a timely fashion.
        • Do good things. Visit Social Media for Social Good
        • Be real. Authenticity is important.
        • Collaborate. It's all about community.
      • --credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools 
    • This presentation is available online at Evelyn McCormack, SWBOCES Public Information Coordinator         Email:    Facebook             LinkedIn      Blog : School Communications 2.0 On Twitter: Thank You!
    • Resources Additional Web 2.0 tools, links and more videos
    • Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
    • Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
    • Photos and slideshows: Photobucket How it looks on a website.
    • Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
    •   A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
    • Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
    • Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think
    • eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
      • Online Tutorials:
      • Click's Guide to Using Facebook -- New South Wales Schools
      • Click's guide to Using Flickr -- New South Wales Schools
      • Twitter in Plain English
    • Higher Education on Facebook
    • Wikis in Plain English--A How-to
    • The Internet has a Face -- Student video about YouTube vloggers
    • Who Are Your Students?