Non Profits and Social Media

Non-Profits and Social Media Evelyn McCormack Westchester Executive Roundtable, February 2010

Social Media Statistics
Almost 600 million people on Facebook
105 million users on Twitter
300,000 businesses now have FB fan pages
Every minute, 20 hrs of video uploaded on YouTube
More than 2 billion views a day on YouTube
90 million users on LinkedIn
53% of Fortune 500 have at least one Twitter account

What Can Social Media Do For Your Non-Profit?
Publicize your achievements
Build trust and transparency
Drive traffic back to your website
Manage your message . An alternative to mainstream media in getting the word out.
Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
*Will require a culture shift in your organization

Your Tools
Facebook (largest social networking site in world.)
Twitter (a news feed in 140 characters)
Blogs (plenty of free blog platforms)
YouTube (brief movies. Invest in a Flip video cam and post movies, create a channel.)
Flickr (photo sharing site)
Facebook-to-Twitter (saves time posting)
Do one thing!

Common Social Media Myths
1. It's for teens and tweens
2. It will compromise internet security/viruses
3. It wastes time
4. It's expensive
5. It's hard to figure out

Non Profits on Facebook
30,000+ non-profits using Facebook Pages
Thru application Causes, more than $5M has been raised since 2006 benefiting over 150,000 different causes.

National Geographic 4.5 million fans

http://www.facebook.com/convoyofhope 27,000 fans

http://www.facebook.com/billmelindagatesfoundation 125,000 fans

http://www.facebook.com/redcross 236,000 fans

The Power of Twitter

Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
Can be used (along with others) to drive traffic back to your district website
Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)

http://twitter.com/redcross 262,000 followers

Use Twitter to post links to your website news stories, invitations to events, announcements. Most of the postings above include a link back to the Humane Society’s website or blogs. See links in blue. You will begin to get “followers.” It’s wise to check out who they are periodically. Choose who you follow carefully. Follow mostly organizations rather than individuals.

http://twitter.com/oxfam 101,000 followers

http://twitter.com/HenryStreet 706 fans

www.twitter.com/idealist

YouTube

YouTube Non Profit Program http://www.youtube.com/nonprofits

http://www.youtube.com/unicef 7.3 million video views

http://www.youtube.com/AmRedCross 3.1 million video views

http://www.youtube.com/ShareStrength 96,000 video views

YouTube Non Profits Channel http://www.youtube.com/channels?s=mv&t=a&g=7

Mayo Clinic YouTube Channel http://www.youtube.com/mayoclinic

92 nd Street Y on YouTube 2.4 million video views

Idealist will gladly list your non-profit on their site 98,000 listed Other Best Practices

http://www.causecast.org/home Add your non-profit

Causecast on Facebook Causecast on Twitter

http://www.giveforward.com/

http://www.onedayonearth.org/ Thousands of videos uploaded on 10/10/10. To raise money for different causes

http://archive.onedayonearth.org/index.php/videos

http://www.gatesfoundation.org/foundationnotes/Pages/default.aspx Blogs

How to Create a FB Fan Page
1. create "personal page", either in your name or in a fictional name related to your company
2. link account to an authentic email address and wait for FB to confirm.
3. go to: facebook.com/pages/create.php
4. When page on left comes up, choose Official Page
5. Choose Local Business
6. In dropdown, choose Non-Profit
7. Give your page a name, click checkbox, then Create Official Page.
8. Once you have 25 fans, get a customized URL for your page by going to: www.facebook.com/username
9. Any FB fan pages attached to your account will show up and you can choose a user name.

Building Your Page
Upload your company logo
2. Insert mission statement or paragraph explaining that this is the official FB fan page of your company.
3. Add address and phone in info box.

Setting Up Twitter
1. Go to http://twitter.com
2. A window like the one at top will come up.
3. Click on "Join the Conversation.”
4. A new window will appear.
5. Choose user name as close to your company name as possible.
6. Add your email address -- personal or business.
7. Type in security code then click “I accept, Create my Account.”

Promote your Facebook, Twitter, and other social media pages on your website.

Other Cool Tools http://issuu.com Issuu – free tool where you download PDFs of your publications, it turns them into web pubs where you can turn pages, zoom, etc. You can also place the web pub on your website. Photobucket, Flickr, and other photo sharing sites. Some give you the ability to make slideshows from your photos. They give you an embed code that you paste into the news section of your website.

Scribd – document sharing site. Share white papers, programs, presentations, etc. Lots of non-profits on Scribd. Slideshare – People sharing their Powerpoint slide presentations.

Google Alerts www.google.com/alerts

Announce meetings, public events, workshops, etc., through meetup.com. Use evite to create and send digital invitations. www.evite.com

Must-Have Resources www.techsoup.org

Beth’s Blog www.bethkanter.org

http://www.wearemedia.org/

http://socialmediagovernance.com/policies.php?f=5

Mashable FB and Twitter Guides http://mashable.com/guidebook/twitter/ http://mashable.com/guidebook/facebook/

Non-Profits on Facebook http://www.facebook.com/nonprofits

LinkedIn Groups/Companies

Social Media Examiner www.socialmediaexaminer.com

Mari Smith www.marismith.com

Mashable Twitter List/Social Good http://twitter.com/#!/mashable/social-good

The Social Media Bible (book and website: www.thesocialmediabible.com )
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis
The Networked Nonprofit by Beth Kanter

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http://schoolcommunications20.wordpress.com
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Non Profits and Social Media

by Evelyn McCormack on Feb 13, 2011

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Non Profits and Social Media — Presentation Transcript