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Non Profits and Social Media


Presentation at American Red Cross in White Plains for executive roundtable of non-profit professionals in Westchester County.

Presentation at American Red Cross in White Plains for executive roundtable of non-profit professionals in Westchester County.

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  • Handout.
  • A good example of how non profits are using Facebook. Convoy of Hope, a 501(c)3 nonprofit organization, has served more than 40 million people in the world through international children’s feeding initiatives, community outreaches, disaster response. They feed more than 34,000 children in El Salvador, Haiti, Kenya, Nicaragua and the Philippines. Good nutrition, clean and safe drinking water, instruction on agricultural techniques, healthy living environments and education.
  • YouTube will give you a Google Donate button for your YouTube channel. You will be added to their Nonprofit channels and the Nonprofit videos page. Provide lots of assistance in setting up pages.
  • I’ve uploaded 16 presentations to Slideshare and have probably presented to a total of 500-600 people in the past three-four years. My presentations have been viewed more than 12,000 times on Slideshare.
  • We Are Media is a popular wiki for non profits. You can contribute, read advice, watch tutorials, and seek out experts in the field. A wiki is a place where everyone can contribute. This is a protected wiki, and you simply sign up and wait for approval.


  • 1. Non-Profits and Social Media Evelyn McCormack Westchester Executive Roundtable, February 2010
  • 2. Social Media Statistics
    • Almost 600 million people on Facebook
    • 105 million users on Twitter
    • 300,000 businesses now have FB fan pages
    • Every minute, 20 hrs of video uploaded on YouTube
    • More than 2 billion views a day on YouTube
    •   90 million users on LinkedIn
    • 53% of Fortune 500 have at least one Twitter account
  • 3. What Can Social Media Do For Your Non-Profit?
    • Publicize your achievements
    • Build trust and transparency
    • Drive traffic back to your website
    • Manage your message . An alternative to mainstream media in getting the word out.
    • Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
    • *Will require a culture shift in your organization
  • 4. Your Tools
    • Facebook (largest social networking site in world.)
    • Twitter (a news feed in 140 characters)
    • Blogs (plenty of free blog platforms)
    • YouTube (brief movies. Invest in a Flip video cam and post movies, create a channel.)
    • Flickr (photo sharing site)
    • Facebook-to-Twitter (saves time posting)
    • Do one thing!
  • 5. Common Social Media Myths
    • 1. It's for teens and tweens
    • 2. It will compromise internet security/viruses
    • 3. It wastes time
    • 4. It's expensive
    • 5. It's hard to figure out
  • 6. Non Profits on Facebook
    • 30,000+ non-profits using Facebook Pages
    • Thru application Causes, more than $5M has been raised since 2006 benefiting over 150,000 different causes.
  • 7. National Geographic 4.5 million fans
  • 8. 27,000 fans
  • 9. 125,000 fans
  • 10. 236,000 fans
  • 11. The Power of Twitter
  • 12.
  • 13.
    • Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
    • Can be used (along with others) to drive traffic back to your district website
    • Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
    • Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)
  • 14. 262,000 followers
  • 15. Use Twitter to post links to your website news stories, invitations to events, announcements. Most of the postings above include a link back to the Humane Society’s website or blogs. See links in blue. You will begin to get “followers.” It’s wise to check out who they are periodically. Choose who you follow carefully. Follow mostly organizations rather than individuals.
  • 16. 101,000 followers
  • 17. 706 fans
  • 18.
  • 19. YouTube
  • 20. YouTube Non Profit Program
  • 21. 7.3 million video views
  • 22. 3.1 million video views
  • 23. 96,000 video views
  • 24. YouTube Non Profits Channel
  • 25. Mayo Clinic YouTube Channel
  • 26. 92 nd Street Y on YouTube 2.4 million video views
  • 27. Idealist will gladly list your non-profit on their site 98,000 listed Other Best Practices
  • 28. Add your non-profit
  • 29. Causecast on Facebook Causecast on Twitter
  • 30.
  • 31. Thousands of videos uploaded on 10/10/10. To raise money for different causes
  • 32.
  • 33. Blogs
  • 34. How to Create a FB Fan Page
    • 1. create "personal page", either in your name or in a fictional name related to your company
    • 2. link account to an authentic email address and wait for FB to confirm.
    • 3. go to:
    • 4. When page on left comes up, choose Official Page  
    • 5. Choose Local Business
    • 6. In dropdown, choose Non-Profit
    • 7. Give your page a name, click checkbox, then Create Official Page.
    • 8. Once you have 25 fans, get a customized URL for your page by going to:
    • 9. Any FB fan pages attached to your account will show up and you can choose a user name. 
  • 35. Building Your Page
    • Upload your company logo
    • 2. Insert mission statement or paragraph explaining that this is the official FB fan page of your company.
    • 3. Add address and phone in info box.
  • 36. Setting Up Twitter
    • 1. Go to
    • 2. A window like the one at top will come up.
    • 3. Click on "Join the Conversation.”
    • 4. A new window will appear.
    • 5.  Choose user name as close to your company name as possible.
    • 6. Add your email address -- personal or business.
    • 7. Type in security code then click “I accept, Create my Account.”  
  • 37. Promote your Facebook, Twitter, and other social media pages on your website.
  • 38. Other Cool Tools Issuu – free tool where you download PDFs of your publications, it turns them into web pubs where you can turn pages, zoom, etc. You can also place the web pub on your website. Photobucket, Flickr, and other photo sharing sites. Some give you the ability to make slideshows from your photos.  They give you an embed code that you paste into the news section of your website.
  • 39. Scribd – document sharing site. Share white papers, programs, presentations, etc. Lots of non-profits on Scribd. Slideshare – People sharing their Powerpoint slide presentations.
  • 40. Google Alerts
  • 41. Announce meetings, public events, workshops, etc., through Use evite to create and send digital invitations.
  • 42. Must-Have Resources
  • 43. Beth’s Blog
  • 44.
  • 45.
  • 46. Mashable FB and Twitter Guides
  • 47. Non-Profits on Facebook
  • 48. LinkedIn Groups/Companies
  • 49. Social Media Examiner
  • 50. Mari Smith
  • 51. Mashable Twitter List/Social Good!/mashable/social-good
  • 52.
    • The Social Media Bible (book and website: )
    • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis
    • The Networked Nonprofit by Beth Kanter
  • 53.
    • [email_address]
    • 914-592-4203 ext. 3412
    • On Twitter: @nylady
    • Facebook:
    • http:/