Non-Profits and Social Media Evelyn McCormack   Westchester Executive Roundtable, February 2010
Social Media Statistics <ul><li>Almost 600 million people on Facebook </li></ul><ul><li>105 million users on Twitter </li>...
What Can Social Media Do For Your Non-Profit? <ul><li>Publicize  your achievements </li></ul><ul><li>Build  trust and tran...
Your Tools <ul><li>Facebook (largest social networking site in world.) </li></ul><ul><li>Twitter (a news feed in 140 chara...
Common Social Media Myths <ul><li>1. It's for teens and tweens </li></ul><ul><li>2. It will compromise internet security/v...
Non Profits on Facebook <ul><li>30,000+ non-profits using Facebook Pages </li></ul><ul><li>Thru application Causes, more t...
National Geographic  4.5 million fans
http://www.facebook.com/convoyofhope   27,000 fans
http://www.facebook.com/billmelindagatesfoundation  125,000 fans
http://www.facebook.com/redcross 236,000 fans
The Power of Twitter
<ul><li>Micro-blogging tool (140 characters) that can be used to post news, links, photos and more. </li></ul><ul><li>Can ...
http://twitter.com/redcross   262,000 followers
Use Twitter to post links to your website news stories, invitations to events, announcements. Most of the postings above i...
http://twitter.com/oxfam   101,000 followers
http://twitter.com/HenryStreet   706 fans
www.twitter.com/idealist
YouTube
YouTube Non Profit Program http://www.youtube.com/nonprofits
http://www.youtube.com/unicef 7.3 million video views
http://www.youtube.com/AmRedCross 3.1 million video views
http://www.youtube.com/ShareStrength 96,000 video views
YouTube Non Profits Channel http://www.youtube.com/channels?s=mv&t=a&g=7
Mayo Clinic YouTube Channel http://www.youtube.com/mayoclinic
92 nd  Street Y on YouTube 2.4 million video views
Idealist will gladly list your non-profit on their site  98,000 listed  Other Best Practices
http://www.causecast.org/home Add your non-profit
Causecast on Facebook Causecast on Twitter
http://www.giveforward.com/
http://www.onedayonearth.org/ Thousands of videos uploaded on 10/10/10. To raise money for different causes
http://archive.onedayonearth.org/index.php/videos
http://www.gatesfoundation.org/foundationnotes/Pages/default.aspx Blogs
How to Create a FB Fan Page <ul><li>1. create  &quot;personal page&quot;, either in your name or in a fictional name relat...
Building Your Page <ul><li>Upload your company logo </li></ul><ul><li>2. Insert mission statement or paragraph explaining ...
Setting Up Twitter <ul><li>1. Go to  http://twitter.com </li></ul><ul><li>2. A window like the one at top will come up. </...
Promote your Facebook, Twitter, and other social media pages on your website.
Other Cool Tools http://issuu.com Issuu – free tool where you download PDFs of your publications, it turns them into web p...
Scribd – document sharing site. Share white papers, programs, presentations, etc. Lots of non-profits on Scribd. Slideshar...
Google Alerts www.google.com/alerts
Announce meetings, public events, workshops, etc., through meetup.com. Use evite to create and send digital invitations. w...
Must-Have Resources www.techsoup.org
Beth’s Blog www.bethkanter.org
http://www.wearemedia.org/
http://socialmediagovernance.com/policies.php?f=5
Mashable FB and Twitter Guides http://mashable.com/guidebook/twitter/ http://mashable.com/guidebook/facebook/
Non-Profits on Facebook http://www.facebook.com/nonprofits
LinkedIn Groups/Companies
Social Media Examiner www.socialmediaexaminer.com
Mari Smith www.marismith.com
Mashable Twitter List/Social Good http://twitter.com/#!/mashable/social-good
<ul><li>The Social Media Bible  (book and website:  www.thesocialmediabible.com ) </li></ul><ul><li>Engage: The Complete G...
<ul><li>[email_address] </li></ul><ul><li>914-592-4203 ext. 3412 </li></ul><ul><li>http://schoolcommunications20.wordpress...
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Non Profits and Social Media

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Presentation at American Red Cross in White Plains for executive roundtable of non-profit professionals in Westchester County.

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  • Handout.
  • A good example of how non profits are using Facebook. Convoy of Hope, a 501(c)3 nonprofit organization, has served more than 40 million people in the world through international children’s feeding initiatives, community outreaches, disaster response. They feed more than 34,000 children in El Salvador, Haiti, Kenya, Nicaragua and the Philippines. Good nutrition, clean and safe drinking water, instruction on agricultural techniques, healthy living environments and education.
  • YouTube will give you a Google Donate button for your YouTube channel. You will be added to their Nonprofit channels and the Nonprofit videos page. Provide lots of assistance in setting up pages.
  • I’ve uploaded 16 presentations to Slideshare and have probably presented to a total of 500-600 people in the past three-four years. My presentations have been viewed more than 12,000 times on Slideshare.
  • We Are Media is a popular wiki for non profits. You can contribute, read advice, watch tutorials, and seek out experts in the field. A wiki is a place where everyone can contribute. This is a protected wiki, and you simply sign up and wait for approval.
  • Transcript of "Non Profits and Social Media "

    1. 1. Non-Profits and Social Media Evelyn McCormack Westchester Executive Roundtable, February 2010
    2. 2. Social Media Statistics <ul><li>Almost 600 million people on Facebook </li></ul><ul><li>105 million users on Twitter </li></ul><ul><li>300,000 businesses now have FB fan pages </li></ul><ul><li>Every minute, 20 hrs of video uploaded on YouTube </li></ul><ul><li>More than 2 billion views a day on YouTube </li></ul><ul><li>  90 million users on LinkedIn </li></ul><ul><li>53% of Fortune 500 have at least one Twitter account </li></ul>
    3. 3. What Can Social Media Do For Your Non-Profit? <ul><li>Publicize your achievements </li></ul><ul><li>Build trust and transparency </li></ul><ul><li>Drive traffic back to your website </li></ul><ul><li>Manage your message . An alternative to mainstream media in getting the word out. </li></ul><ul><li>Develop a Personal Learning Network -- share ideas, collaborate, professional contacts </li></ul><ul><li>*Will require a culture shift in your organization </li></ul>
    4. 4. Your Tools <ul><li>Facebook (largest social networking site in world.) </li></ul><ul><li>Twitter (a news feed in 140 characters) </li></ul><ul><li>Blogs (plenty of free blog platforms) </li></ul><ul><li>YouTube (brief movies. Invest in a Flip video cam and post movies, create a channel.) </li></ul><ul><li>Flickr (photo sharing site) </li></ul><ul><li>Facebook-to-Twitter (saves time posting) </li></ul><ul><li>Do one thing! </li></ul>
    5. 5. Common Social Media Myths <ul><li>1. It's for teens and tweens </li></ul><ul><li>2. It will compromise internet security/viruses </li></ul><ul><li>3. It wastes time </li></ul><ul><li>4. It's expensive </li></ul><ul><li>5. It's hard to figure out </li></ul>
    6. 6. Non Profits on Facebook <ul><li>30,000+ non-profits using Facebook Pages </li></ul><ul><li>Thru application Causes, more than $5M has been raised since 2006 benefiting over 150,000 different causes. </li></ul>
    7. 7. National Geographic 4.5 million fans
    8. 8. http://www.facebook.com/convoyofhope 27,000 fans
    9. 9. http://www.facebook.com/billmelindagatesfoundation 125,000 fans
    10. 10. http://www.facebook.com/redcross 236,000 fans
    11. 11. The Power of Twitter
    12. 12.
    13. 13. <ul><li>Micro-blogging tool (140 characters) that can be used to post news, links, photos and more. </li></ul><ul><li>Can be used (along with others) to drive traffic back to your district website </li></ul><ul><li>Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online) </li></ul><ul><li>Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online) </li></ul>
    14. 14. http://twitter.com/redcross 262,000 followers
    15. 15. Use Twitter to post links to your website news stories, invitations to events, announcements. Most of the postings above include a link back to the Humane Society’s website or blogs. See links in blue. You will begin to get “followers.” It’s wise to check out who they are periodically. Choose who you follow carefully. Follow mostly organizations rather than individuals.
    16. 16. http://twitter.com/oxfam 101,000 followers
    17. 17. http://twitter.com/HenryStreet 706 fans
    18. 18. www.twitter.com/idealist
    19. 19. YouTube
    20. 20. YouTube Non Profit Program http://www.youtube.com/nonprofits
    21. 21. http://www.youtube.com/unicef 7.3 million video views
    22. 22. http://www.youtube.com/AmRedCross 3.1 million video views
    23. 23. http://www.youtube.com/ShareStrength 96,000 video views
    24. 24. YouTube Non Profits Channel http://www.youtube.com/channels?s=mv&t=a&g=7
    25. 25. Mayo Clinic YouTube Channel http://www.youtube.com/mayoclinic
    26. 26. 92 nd Street Y on YouTube 2.4 million video views
    27. 27. Idealist will gladly list your non-profit on their site 98,000 listed Other Best Practices
    28. 28. http://www.causecast.org/home Add your non-profit
    29. 29. Causecast on Facebook Causecast on Twitter
    30. 30. http://www.giveforward.com/
    31. 31. http://www.onedayonearth.org/ Thousands of videos uploaded on 10/10/10. To raise money for different causes
    32. 32. http://archive.onedayonearth.org/index.php/videos
    33. 33. http://www.gatesfoundation.org/foundationnotes/Pages/default.aspx Blogs
    34. 34. How to Create a FB Fan Page <ul><li>1. create &quot;personal page&quot;, either in your name or in a fictional name related to your company </li></ul><ul><li>2. link account to an authentic email address and wait for FB to confirm. </li></ul><ul><li>3. go to: facebook.com/pages/create.php </li></ul><ul><li>4. When page on left comes up, choose Official Page   </li></ul><ul><li>5. Choose Local Business </li></ul><ul><li>6. In dropdown, choose Non-Profit </li></ul><ul><li>7. Give your page a name, click checkbox, then Create Official Page. </li></ul><ul><li>8. Once you have 25 fans, get a customized URL for your page by going to: www.facebook.com/username </li></ul><ul><li>9. Any FB fan pages attached to your account will show up and you can choose a user name.  </li></ul>
    35. 35. Building Your Page <ul><li>Upload your company logo </li></ul><ul><li>2. Insert mission statement or paragraph explaining that this is the official FB fan page of your company. </li></ul><ul><li>3. Add address and phone in info box. </li></ul>
    36. 36. Setting Up Twitter <ul><li>1. Go to http://twitter.com </li></ul><ul><li>2. A window like the one at top will come up. </li></ul><ul><li>3. Click on &quot;Join the Conversation.” </li></ul><ul><li>4. A new window will appear. </li></ul><ul><li>5.  Choose user name as close to your company name as possible. </li></ul><ul><li>6. Add your email address -- personal or business. </li></ul><ul><li>7. Type in security code then click “I accept, Create my Account.”   </li></ul>
    37. 37. Promote your Facebook, Twitter, and other social media pages on your website.
    38. 38. Other Cool Tools http://issuu.com Issuu – free tool where you download PDFs of your publications, it turns them into web pubs where you can turn pages, zoom, etc. You can also place the web pub on your website. Photobucket, Flickr, and other photo sharing sites. Some give you the ability to make slideshows from your photos.  They give you an embed code that you paste into the news section of your website.
    39. 39. Scribd – document sharing site. Share white papers, programs, presentations, etc. Lots of non-profits on Scribd. Slideshare – People sharing their Powerpoint slide presentations.
    40. 40. Google Alerts www.google.com/alerts
    41. 41. Announce meetings, public events, workshops, etc., through meetup.com. Use evite to create and send digital invitations. www.evite.com
    42. 42. Must-Have Resources www.techsoup.org
    43. 43. Beth’s Blog www.bethkanter.org
    44. 44. http://www.wearemedia.org/
    45. 45. http://socialmediagovernance.com/policies.php?f=5
    46. 46. Mashable FB and Twitter Guides http://mashable.com/guidebook/twitter/ http://mashable.com/guidebook/facebook/
    47. 47. Non-Profits on Facebook http://www.facebook.com/nonprofits
    48. 48. LinkedIn Groups/Companies
    49. 49. Social Media Examiner www.socialmediaexaminer.com
    50. 50. Mari Smith www.marismith.com
    51. 51. Mashable Twitter List/Social Good http://twitter.com/#!/mashable/social-good
    52. 52. <ul><li>The Social Media Bible (book and website: www.thesocialmediabible.com ) </li></ul><ul><li>Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis </li></ul><ul><li>The Networked Nonprofit by Beth Kanter </li></ul>
    53. 53. <ul><li>[email_address] </li></ul><ul><li>914-592-4203 ext. 3412 </li></ul><ul><li>http://schoolcommunications20.wordpress.com </li></ul><ul><li>On Twitter: @nylady </li></ul><ul><li>Facebook: </li></ul><ul><li>http:/www.facebook.com/schoolcommunications20 </li></ul>
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