Connecting Your Social Media

Connecting Your Social MediaEvelyn McCormackNSPRA 2012

Power of Social Media Question NSPRA 2012 Who is Karen Klein?

Klein story hits mainstream media,and she’s interviewed on all major network and cable news shows.The Today Show’s Matt Lauer calls the kids in the video “narrow minded monsters.”

Why Connect Your Sites?• Time-saver• User-friendly: Watch YouTube video on Facebook; read tweets on FB; read FB posts on Twitter, etc.• “Mashup” all your social media on one web page (if you’re willing to pay)

What We’ll Examine• Tricks on Facebook, Twitter, YouTube, LinkedIn, other sites that connect one to the other• Free (but limited) online apps that can connect accounts• “Share” buttons• Social media “mashups” (cool social media portals)

1. Facebook to Twitterhttps://www.facebook.com/twitter/

2. Selective Tweets (Twitter to FB)https://www.facebook.com/selectivetwitterUse #fb after every tweet; will appear in real time on Facebook fanpage.

4. LinkedIn to Twitter(but not in reverse anymore)

5. Targeted Status Updates on LinkedIn Company Pages

6. YouTube to Facebook & TwitterOn your YouTube channel, go to Settings Sharing. Choose“Connect” to link w/social media sites you want to share videoswith. Each time you upload a video, it will also appear on FB/Twitter

7. Enewsletters to Social MediaSimple Share on Constant Contact prompts you to post your eNewsletter toFacebook and Twitter

8. QR Code to Your District Website White Plains City School District QR code takes you directly to the website Southern Westchester BOCES QR codeconnects you to the website. Print QR code on back of all District business cards.

Google QR Code CreatorSimply type in your website URL and http://createqrcode.appspot.com/Google creates the code

9. Google+ to Other Social MediaGo to your Google account, click on Accounts in left column. Scroll down toConnected Accounts. Click on “Connecting Your Accounts” and page willcome up. Choose which accounts to connect to your Google+ account.

Third-Party Applications http://apps.facebook.com/iframehost Click on “Install Page Tab”Choose your fan page in thedropdown and click on Add PageTab

Your new tab will appear on your fan page. The tab says “welcome,” but you can change that later.Click on “Authorize the Tab Application” Click “allow”, this page comes up. Type in URL of District’s Pinterest page, then choose size of page or keep at 800 px, the default). Woobox also offers a free Twitter tab. Credit: Pinterest for Business

Integrate other social media sites on your Facebook fan page.Include Twitter, RSS feed, Flickr. YouTube. (two apps for free)https://apps.facebook.com/involver_appjgeph/

White Plains’ Involver YouTube tab

White Plains YouTube on Facebook Involver’s YouTube for Facebook page. Refreshes automatically w/latest video uploaded to YouTube. Library of other videos below.

Involver’s photo page application for Facebook. Scrolling library of photos, with afeatured photo at the top.

Other Third-Party App Services • Antz Media (antzmedia.com) • Tabfusion (tabfusion.com) • Tabsite (tabsite.com) • Faceitpages (faceitpages.com) • Iwipa (facebook.com/iwipa) • Shortstack (shortstack.com)

Share Buttons: Go ViralMultiple Sharing Sites:1. AddThis2. SharethisSingle Sharing Sites:1. Facebook “Like” Box2. Facebook “Like” Button3. Tweet Button4. Follow Widget (Twitter)

1. Tweet Button https://twitter.com/about/resources/buttonsWhen on Twitter, go to About Resources Buttons. Choosebutton style & Twitter will develop html code.Cut & paste code to website.

2. Facebook Plugins https://developers.fac ebook.com/docs/refer ence/plugins/like-box/ Facebook Box

Facebook Buttonhttps://developers.facebook.com/docs/reference/plugins/like/

3. AddThis Social Plugins Addthis.com

Fill in URLs of social media sites, thenAddThis provides html code to pasteon website. We use it on our newspages.

What it looks like on our website, below a story and video.

Social Media Mashups and Portals social.kent.edu

Flickr YouTube Featured/ Facebook Pinterest Scrollingphotos/videos via cooliris

Northfield Mount HermonFacebook Blog posts Flickr photos Twitter Twitter Feed YouTube YouTube Videos

All Harvard Social Media Featured VideoFeatured Tweet

• 56 Facebook Pages• 22 YouTube Channels• 128 Twitter Feeds• 21 Flickr Pages• 1 Google+ Account• 1 Stumbleupon Account• 1 Foursquare Account

Thanks for Connecting!• 914-592-4203• emccormack@swboces.org• blog: schoolcommunications20.com• www.slideshare.net/evelynmccormack (Powerpoint and handouts)

Connecting Your Social Media

by Evelyn McCormack on Jul 08, 2012

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