Using Web 2.0 to Communicate with the Public

Using Web 2.0 to Communicate with the Public Evelyn McCormack Columbia University, Jan. 2010

This presentation is available online at www.slideshare.net/evelynmccormack

Shorewood High School

Social Media Tools for School Officials and Communicators
Facebook
Twitter
YouTube
Nings and Wikis
Blogs/eNewsletters
Other Web 2.0 Tools and Apps

A Few Social Media Stats
Facebook: 330 million active users, 100m log on daily. 100,000 age 64+, 310,000 between 45-63.
LinkedIn: 40 million members
Twitter: 30 million members
YouTube: Every minute, 20 hrs of video uploaded
U.S. adults w/profile on a social networking site quadrupled in past four years -- 8% in 2005 to 35% now .
American Dialect Society named “google” word of the decade and “tweet” word of the year.
Oxford dictionary declared “unfriend” (to remove someone as a Facebook friend) word of the year.
(Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .)

Publicize your achievements
Drive traffic to your website
Control your own message. An alternative to print media in getting the word out.
Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
What Can Social Media Do for Your School or District?

Common Myths About Social Media 1. Social Media is for Teens and Tweens 2. Social Media will compromise our internet security 3. Social Media will jeopardize eRate funding 4. Social Media wastes time 5. Social Media is expensive

When your IT Department says it can't be done, show them this: --from whitehouse.gov

Big, Scary Places Facebook, Twitter & YouTube

NYC Schools

Columbia University

White Plains City School District

New York State School Boards

Go to: f acebook.com/pages/create.php to create a Facebook fan page. Make Facebook your Newsroom 1. At 25 fans, can claim username for page. 2. Go to facebook.com/username & click on “Set a username for your pages.” Instead of your page having a super long URL : http://www.facebook.com/yourdistrict

School Districts on Facebook
Durham, NC, Public Schools
Anchorage School District
Blue Valley Schools (Kansas)
Boston Public Schools
Ferndale, Mich., Public Schools
Richmond, Va., City Schools
Pendleton, Ore., Schools
Fort Worth, Tex., Independent SD
Plano, Tex., Independent SD
Portland, Ore., Public Schools
Fort Osage Public Schools (Kansas City, MO)
Yonkers Public Schools Alumni

… and hundreds more.

Who Else is on Facebook?
New York State School Boards Assn.
American School Board Journal
President Barack Obama
Stanford University
Carnegie-Mellon University
The New York Times
NYS Association of Foreign Language Teachers
The American Red Cross
Autism Speaks
Columbia University

To Tweet or Not to Tweet Twitter in Public Education Photo credit: chriswallace.com

Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
A tool that can be used (along with others) to drive traffic back to your district website
Edmodo -- Twitter for Educators
Twitter

Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC

Who’s Using Twitter?
Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)

Yonkers Public Schools

Southern Westchester BOCES

More Public Schools Twittering
White Plains Public Schools (NY)
New York City Public Schools
Broward County Public Schools
Mesa Public Schools (Ariz.
South Allegheny Schools (Pa.)
North Hills School District (Pa.)
Forsythe County Schools (Ga.)
Newport News Public Schools (Va.)
Pennsylvania Virtual Charter School
Yonkers Public Schools (NY)
Duval Schools (Jacksonville, FL)
Kent ISD(Grand Rapids, MI)
Fairfax County Public Schools (VA)
Ohio Department of Education @oheducation
Columbus City Schools @colscityschool
Arizona Public Schools @azschools
Royal Oak Schools (Mich.) @royaloakschools
Portage Schools (Michigan) @portageschools
...and hundreds more!

Higher Ed on Twitter Columbia University Law School Columbia Teachers College Harvard University Stanford Princeton MIT has more than 50 official Twitter feeds Georgetown University UCLA The Boston University Shuttle Boston College Barnard College ...and hundreds more!

Retweeting http://twitter.com/wca4kids

Companies & Organizations Twittering
Ford
Starbucks
Whole Foods
Southwest Air
Jet Blue
The Smithsonian
American Red Cross
Honda
NASA

Government Twittering
Centers for Disease Control
The White House
US. Dept. of Education
10 Downing Street
U.S. Dept. of Homeland Security
U.S. Senate
U.S. House of Representatives
World Health Organization

Who to Follow?

Education Week
National Education Association
U.S. Department of Education
Your local newspaper/reporter –
http://www.mediaontwitter.com
The New York Times
The Washington Post
Other school districts

Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose. Twitter Search allows you to search for news and conversations by certain terms, ie, Haiti .

Twitter Lists
Where you can see similar Twitter feeds assembled in one place.
http://twitter.com/#/list/schoolpr/k12schools
http://twitter.com/mashable/non-profits
… and one of my faves:
http://twitter.com/cityroom/nyc-street-food-trucks

Schools on YouTube

SUNY Plattsburgh

Cambridge University

Check out Youtube EDU for ideas/inspiration

Alternatives to YouTube (in the classroom)
TeacherTube (gated videos site for teachers and students. Not blocked like YouTube)
Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online)

Hi Point Journeys : A High School Social Media Campaign

The Hi Point Flickr Page

The Hi Point YouTube Page

Nings & Wikis
Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.
Free and easy to set up. You set privacy levels (closed, open, by invitation only).
Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.
Eliminate one-webmaster problem & outdated internet/intranet content
Ning -- 1 million networks,4.7 unique visitors

Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com

Classroom 2.0 30,000 members

Nings in Education 8,700 members

School Wikis:Three Levels &Two Audiences
Classroom Level
Building Level
District Level
In-house wikis (staff collaboration)
Public wikis (communicating w/parents & students)

Manhattanville Comm Wiki

Adams County School District 50

Blogs/eNewsletters
Blog: a diary or journal that chronicles author’s stories, thoughts, learnings
Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).
Most effective use of blogging is for the creation and publishing of e newsletters .
As each article is published, older articles automatically drop down lower on the page and are archived.

Free Blog Platforms:
classblogmeister.com : gated blogging tool
Edublogs -- Wordpress blog tool for educators
Wordpress blogging platform
Blogger -- Google blogging platform
Today.com

Paid eNewsletter Services:
Constant Contact
iContact

Maggie Skau's blog in New Rochelle, NY

Boston Public Schools Blog

Golden Rules for Using Social Media
Respect the spirit of the Internet
Listen, give kudos and be generous.
Add value. How am I adding value to the conversation or the community?
Respond in a timely fashion.
Do good things. Visit Social Media for Social Good
Be real. Authenticity is important.
Collaborate. It's all about community.
--credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools

This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Public Information Coordinator Email: emccormack@swboces.org Facebook LinkedIn Blog : School Communications 2.0 On Twitter: www.twitter.com/nylady Thank You!

Resources Additional Web 2.0 tools, links and more videos

Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day

Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream

Photos and slideshows: Photobucket How it looks on a website.

Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.

A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online

Wikis: Wetpaint Wikis Wikispaces Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)

Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos) Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think

Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) PR 101 Blog 14 Technologies Educators Should Watch in 2010 Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce

Online Tutorials: Click's Guide to Using Facebook -- New South Wales Schools Click's guide to Using Flickr -- New South Wales Schools Twitter in Plain English

Higher Education on Facebook

Wikis in Plain English--A How-to

The Internet has a Face -- Student video about YouTube vloggers

Who Are Your Students?

http://schoolcommunications20.com	140
http://nylady.edublogs.org	8
http://www.visualcv.com	2
http://pinterest.com	2

Using Web 2.0 to Communicate with the Public

by Evelyn McCormack

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