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Using Web 2.0 to Communicate with the Public
 

Using Web 2.0 to Communicate with the Public

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Presentation at Columbia University, Jan. 22, 2010.

Presentation at Columbia University, Jan. 22, 2010.

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  • Anybody know what Web 2.0 is? Ask about FB and Twitter.
  • You can find my presentation on slideshare, an example of Web 2.0 technology. Remember that the links and videos embedded in this presentation will also be live for them to use on slideshare. Ask audience: What's Web. 20?
  • I think I'll start with the bad guys first. Facebook, Twitter and YouTube. Still scary for you? Why? Michael Wesch, professor at Kansas State, teaches a cultural ethnography class and was named US Teacher of the year in 2009. He talks about how much YouTube has changed and the idea that the web -- especially Web 2.0 -- represents a cultural sea change in the way we communicate with & learn from others. It's gradually becoming a place where hopefully, the good will outweigh the bad. Just for fun, I want to show you this video, made by the Shorewood HS just outside of Seattle. I'll fill you in on the details later.
  • So what's social media? It's a term we use to describe a number of Web 2.0 tools available to you. The tools include: Ask who uses any of these tools? There are many more, but we'll focus today on these five kinds of tools. Should be at 11:10 am
  • The statistics are rather staggering. People keep saying Twitter use is down. Since when? Maybe it’s time to get on the Web 2.0 train before it leaves the station. 11:15
  • We'll be talking today about how you and your administrators can use these tools, and I will not be discussing tools for the classroom. But instead, these are tools to be used from the inside out. They are all collaborative tools, tools for personal and professional growth, and PR tools -- ways to spread the word about the value of your school district. Reaching parents, students, staff and the community at large. Teachers like to call a Personal learning Network. Lifelong learning. You'll see some stats today about Web 2.0 users.
  • Here are some myths about using social media, all generated by detractors or simply by people who don't understand how it works. While it's true that you shouldn't use social media simply because "it's cool," or because it's the latest trend, you should know what the myths are. The stats show that adults are the fasting growing group on social media. Internet security won't be compromised. Just filter instead of block these sites. Or unblock by specific URL. The eRate funding is a myth, spread by some IT people, unfortunately. Social media will only waste time if you allow it to. Develop some guidelines/terms of use for your staff and students. Most social media sites are free to set up and use.
  • This is from the White House website. A sidebar/box that lists all the ways, via social media, that you can follow what's going on. These pages are active and dynamic, changing every day. 11:20
  • I'm being a bit facetious, but I like to call these three the "Big, Scary Places" where school districts dare not tread.
  • Before we get into best practices among schools using these tools, I thought  I should stress how important it is to promote the heck out of  your social media sites, if you have any. Here, you can see that this private school in Memphis, Tenn., is promoting their sites. Complete with links. Ask your IT team to certainly unblock these specific sites once you create them, or at least unblock FB, Twitter and YouTube by district building, or unblock for staff but block for students. All of these things can be done.
  • Facebook. Not to be afraid! Here is the Facebook fan page of the NYC Department of Education.  You'll notice that it's actually a fan page, rather than a FB personal page, where you might have friends that you converse with on a regular basis. You can see their news, comments, wall, photos, etc, and vice versa. On a fan page -- important distinction -- you create a page and others can become fans of the page. If you allow it, they can comment on your posts. But you won't see their pages or their photos or their news. It's more of a one-way street, to protect the page from being cluttered with other people's stuff and from anything that might reflect poorly on your district. Go to the NYC page.
  • Show them the news story.
  • 1. You have to have your own FB page in order to do this. 2. Navigate to the link you see in blue. 3. Fill out as much of the information about your district as you can and upload your District logo. 4. Add content and set up any applications you plan to use -- polls, photos, videos, etc. 5. Click on "publish this page," which will be at the top of the page in bright red lettering. Don't forget to set parameters for the site, including who can comment, whose posts you can see,
  • According to the Pew Center for Internet Research, 100,000 people over the age of 64 are using FaceBook. Another 310,00 people between the ages of 45 and 63 are actively using FaceBook. A total of 175 million people are active members of the site, according to Facebook's own numbers. Look at Durham Public Schools page. Again, Facebook's cred is improving and you'll see all of these organizations and individuals on FaceBook, including some of the country's top universities. Keep account closed. Accept members judiciously. Teachers in NC got in trouble, Harrison police officers. But that happens with or without the Web.
  • I keep hearing from people who don't use Twitter that it's just a fad. Click on headline to get to Gigatweet.
  • Teachers are using Edmodo for making homework assignments. Can be secure and limited to the 20 students in your class.
  • There's an immediacy to Twitter that you can't find anywhere else. Witness what happened on Jan. 15, 2009.
  • This is the Yonkers Twitter feed, and you can see how the District uses Twitter for announcements, links back to the website, etc. Most districts using Twitter will also wisely include links to other important websites and web news. For example, if you have legitimate news about H1N1 from a reputable site like flu.gov, you might want to post occasional updates on your Twitter page as well. Make it a vital & useful page for your readers.
  • Here's our Twitter page at SWBOCES.
  • So how are schools and districts using Twitter? As a communications and public relations tool. They post events, notices, swine flu information, etc. Go to Newport News
  • Thousands and thousands of organizations and companied are now twittering, for PR reasons and customer szervices reasons. Look at the NASA Twitter. Remember that the tone on FB and Twitter is quite a bit more casual than the tone might be on your D website. Think of it as a CONVERSATION and remember that the conversation is -- or should be -- two way.
  • Here's an important Twitter feed to follow. A good reason for your PR person to be on top of the trends and the news.
  • Tweetbeep is just one of many tools that have cropped up recently and are designed to make twittering a bit easier. If Twitter is a PR tool and folks get their news partly from Twitter, then this makes sense. Tweetbeep allows you to get email alerts about any topic you choose. A great way to keep apprised of conversations taking place about your school. Twitter search allows you to search for conversations and news by search term.    Show this.    
  • On to YouTube. This is Dartmouth College's YouTube page. Keep in mind that YouTubein March launched a special channel, youtube edu, that organizes videos posted by higher ed. U Minnesota has nmore than 200 classroom lectures here, and Stanford University has posted 500 videos on their site. Youtube EDU also went international this month, adding 45 international colleges and universites to the lineup. Dartmouth has posted 271 videos and has 900 subscribers.
  • Show one of the videos on this site -- vid about social media. Although they've only posted three videos so far, San Francisco did something I'd like to show you. They were able to embed a video from one of their local TV news stations right onto their YouTube page -- it was a story about teacher training. I'm also seeing individual videos by school districts, but they haven't created a channel, which is an easy thing to do. It's simply a place to store all your videos and a channel is easier for viewers to find. Can skip this for time.
  • When it comes to social media like YouTube, it's important to develop a terms of use policy for students and staff. Guidelines on the proper use of Web 2.0 applications and websites. This would require a whole separate presentation, though.
  • 2 alternative to youtube: teachertube, which is gated and usually not blocked by districts zamzar, which allows teachers to download videos form youtube and use them in the classroom from their hard drive.
  • Found this effort by a career and tech school in Ohio by reading the blog of the district's PR person. In it, he said they were embarking on this experimental project with students. It's multi-pronged -- 10 students will be sharing their journeys in school this year at the Ohio Hi Point Career Center. They are using YouTube, Facebook, Twitter and more to chart their progress and to tell their personal stories. The participating students get their own digital cameras and flipcam video cameras to record throughout the year, and get to keep both if they comply with posting almost every day. As you'll see, it's all good.
  • Nings and wikis are a popular way to network with other educators, car dealers, writers, public relations people, Elvis lovers, etc. You get my drift. They allow you to discuss issues, make friends, share best practices, etc. Free to set up your own. Some are closed -- you have to ask to be invited. Simple process. Some are completely open.  Most Nings and Wikis have great gadgets attached to them. You can post articles, links, photos, video and If you have a blog, you can "cross-post" it to a Ning site.
  • Ex: my family reunion wiki.
  • Teachers and administrators who share information about teaching and learning in a Web 2.0 environment. Very popular. Share and steal ideas, discuss common issues, etc. They also partner with PBS to present frequent, free webinars aimed at teaching with technology.
  • Nings in Education is a popular site meant specifically for educators, and I've noticed that a number of tech-savvy superintendents are on this site.  Nings are a great way of sharing and learning from people in the same jobs as you. 11:30
  • Wikis are more commonly used as communication tools by school districts. And they can be used at the classroom level (between teacher and students/parents), building level (to communicate with parents in a more public way/share with staff only), district leve (share curriculum with the public, news, photos, PR)
  • This is the public Wiki for the Adams Co School District 50 in Colorado. You'll see the same kinds of links and information here that we saw in Brush. Here, though, most of the info is also available in Spanish. Adams County, by the way, is also on Facebook and Twitter. Questions about Nings and Wikis?
  • There are a number of free blog platforms, including the gated platform, classblogmeister. Teachers and students often use this tool. But for public blogs, you might be better off using one of the following three platforms. Paid eNewsletter services include Constant Contact and iContact. The advantages to using these services is that you don't have to worry about doing an email blast yourself. Instead, these services store your email database (employees, parents, etc.) on their server and provide you with templates. You push one button and they do the rest for you.
  • Some supts have told me that they don't want to do a blog because they fear that comments will create a back and forth, get ugly and nasty. You can turn comments off in almost all the blogging platforms out there, and you can moderate comments before publishing them. Many supts get around this simply by publishing their email address and recommending that readers send their comment via email. That provides you with a way to moderate comments in advance.
  • This blog is written and maintained by the district's communications officer and uses the Blogger platform.
  • In closing, I'd like to pass along this brief list of golden rules for social media, which I've borrowed the Salem Keizer Oregon School.
  • There are another 14 slides beyond this one that contain resources, links, more Web 2.0 tools and videos. Feel free to visit my slideshare site and scroll through. In addition, I am always happy to take your phone calls or emails with questions about any of the topics we've discussed today.
  • Photobucket allows you to upload photos and create a slide show. Here’s how one of those slide shows looks on our website, along with a news item.
  • show the grandview library blog.
  • Does anyone know what Web 2.0 is? If not, this video can explain it better than I can. Characteristics of Web 2.0:  collaboration, user-generated content, free content, the wisdom of crowds.

Using Web 2.0 to Communicate with the Public Using Web 2.0 to Communicate with the Public Presentation Transcript

  • Using Web 2.0 to Communicate with the Public Evelyn McCormack       Columbia University, Jan. 2010
  • This presentation is available online at www.slideshare.net/evelynmccormack
  • Shorewood High School
  • Social Media Tools for  School Officials and Communicators
      • Facebook
      • Twitter
      • YouTube
      • Nings and Wikis
      • Blogs/eNewsletters
      • Other Web 2.0 Tools and Apps
  • A Few Social Media Stats
      • Facebook: 330 million active users, 100m log on daily. 100,000 age 64+, 310,000 between 45-63.
      • LinkedIn: 40 million members
      • Twitter: 30 million members
      • YouTube: Every minute, 20 hrs of video uploaded
      • U.S. adults w/profile on a social networking site  quadrupled in past four years -- 8% in 2005 to 35% now .
      • American Dialect Society named “google” word of the decade and “tweet” word of the year.
      • Oxford dictionary declared “unfriend” (to remove someone as a Facebook friend) word of the year.
    • (Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .)  
      • Publicize your achievements
      • Drive traffic to your website
      • Control your own message. An alternative to print media in getting the word out.
      • Develop a Personal Learning Network -- share ideas, collaborate, professional contacts
    What Can Social Media Do  for Your School or District?
  • Common Myths About Social Media 1. Social Media is for Teens and Tweens 2. Social Media will compromise our internet security 3. Social Media will jeopardize eRate funding 4. Social Media wastes time 5. Social Media is expensive
  • When your IT Department says it can't be done, show them this: --from whitehouse.gov
  • Big, Scary Places Facebook, Twitter & YouTube
  •  
  • NYC Schools
  • Columbia University
  • White Plains City School District
  • New York State School Boards
  • Go to: f acebook.com/pages/create.php to create a Facebook fan page. Make Facebook your Newsroom 1. At 25 fans, can claim username for page.  2. Go to facebook.com/username & click on “Set a username for your pages.” Instead of your page having a super long URL : http://www.facebook.com/yourdistrict
  • School Districts on Facebook
      • Durham, NC, Public Schools
      • Anchorage School District  
      • Blue Valley Schools (Kansas)
      • Boston Public Schools
      • Ferndale, Mich., Public Schools
      • Richmond, Va., City Schools
      • Pendleton, Ore., Schools
      • Fort Worth, Tex., Independent SD
      • Plano, Tex., Independent SD
      • Portland, Ore., Public Schools 
      • Fort Osage Public Schools (Kansas City, MO) 
      • Yonkers Public Schools Alumni
    •  
    • … and hundreds more.
  • Who Else is on Facebook?
      • New York State School Boards Assn.
      • American School Board Journal
      • President Barack Obama
      • Stanford University
      • Carnegie-Mellon University
      • The New York Times
      • NYS Association of Foreign Language Teachers
      • The American Red Cross
      • Autism Speaks
      • Columbia University
  • To Tweet or Not to Tweet Twitter in Public Education Photo credit: chriswallace.com
      • Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
      • A tool that can be used (along with others) to drive traffic back to your district website
    • Edmodo -- Twitter for Educators
    Twitter
  • Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
  •  
  • Who’s Using Twitter?
      • Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
      • Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)
  • Haiti
  • Yonkers Public Schools
  • Southern Westchester BOCES
  • More Public Schools Twittering
      • White Plains Public Schools (NY)
      • New York City Public Schools
      • Broward County Public Schools
      • Mesa Public Schools (Ariz.
      • South Allegheny Schools (Pa.)
      • North Hills School District (Pa.)
      • Forsythe County Schools (Ga.)
      • Newport News Public Schools (Va.)
      • Pennsylvania Virtual Charter School
      • Yonkers Public Schools (NY)
      • Duval Schools (Jacksonville, FL)
      • Kent ISD(Grand Rapids, MI)
      • Fairfax County Public Schools (VA)
      • Ohio Department of Education @oheducation
      • Columbus City Schools @colscityschool
      • Arizona Public Schools @azschools
      • Royal Oak Schools (Mich.) @royaloakschools
      • Portage Schools (Michigan) @portageschools
    ...and hundreds more!
  • Higher Ed on Twitter Columbia University Law School Columbia Teachers College Harvard University   Stanford   Princeton   MIT has more than 50 official Twitter feeds Georgetown University   UCLA   The Boston University Shuttle   Boston College   Barnard College     ...and hundreds more!
  • Retweeting http://twitter.com/wca4kids
  • Companies & Organizations Twittering
      • Ford
      • Starbucks
      • Whole Foods
      • Southwest Air
      • Jet Blue
      • The Smithsonian
      • American Red Cross
      • Honda
      • NASA
  • Government Twittering
      • Centers for Disease Control
      • The White House
      • US. Dept. of Education
      • 10 Downing Street
      • U.S. Dept. of Homeland Security
      • U.S. Senate
      • U.S. House of Representatives
      • World Health Organization
  • Who to Follow?
      • Education Week
      • National Education Association
      • U.S. Department of Education
      • Your local newspaper/reporter –
      • http://www.mediaontwitter.com
      • The New York Times
      • The Washington Post
      • Other school districts
  • Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose. Twitter Search allows you to search for news and conversations by certain terms, ie, Haiti .
  • Twitter Lists
    • Where you can see similar Twitter feeds assembled in one place.
      • http://twitter.com/#/list/schoolpr/k12schools
      • http://twitter.com/mashable/non-profits
    • … and one of my faves:
      • http://twitter.com/cityroom/nyc-street-food-trucks
  • Schools on YouTube
  • SUNY Plattsburgh
  • Cambridge University
  • Check out Youtube EDU for ideas/inspiration
  • Alternatives to YouTube  (in the classroom)
      • TeacherTube (gated videos site for teachers and students. Not blocked like YouTube)
      • Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online)
  • Hi Point Journeys : A High School Social Media Campaign
  • The Hi Point Flickr Page
  • The Hi Point YouTube Page
  • Nings & Wikis
      • Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.
      • Free and easy to set up. You set privacy levels (closed, open, by invitation only).
      • Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.
      • Eliminate one-webmaster problem & outdated internet/intranet content 
      •   Ning -- 1 million networks,4.7 unique visitors
  • Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com
  • Classroom 2.0 30,000 members
  • Nings in Education 8,700 members
  • School Wikis:Three Levels  &Two Audiences
      • Classroom Level
      • Building Level
      • District Level
      • In-house wikis (staff collaboration)
      • Public wikis (communicating w/parents & students)
  • Manhattanville Comm Wiki
  • Adams County School District 50
  • Blogs/eNewsletters
      • Blog: a diary or journal that chronicles author’s stories, thoughts, learnings
      • Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).
      • Most effective use of blogging is for the creation and publishing of e newsletters .
      • As each article is published, older articles automatically drop down lower on the page and are archived.
    • Free Blog Platforms:
      • classblogmeister.com : gated blogging tool
      • Edublogs -- Wordpress blog tool for educators
      • Wordpress blogging platform
      • Blogger -- Google blogging platform
      • Today.com 
    •  
    • Paid eNewsletter Services:
      • Constant Contact
      • iContact
  • Maggie Skau's blog in New Rochelle, NY
  • Boston Public Schools Blog
  • Golden Rules for Using Social Media
      • Respect the spirit of the Internet
      • Listen, give kudos and be generous.
      • Add value. How am I adding value to the conversation or the community?
      • Respond in a timely fashion.
      • Do good things. Visit Social Media for Social Good
      • Be real. Authenticity is important.
      • Collaborate. It's all about community.
    • --credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools 
  • This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Public Information Coordinator         Email: emccormack@swboces.org    Facebook LinkedIn Blog : School Communications 2.0 On Twitter: www.twitter.com/nylady Thank You!
  • Resources Additional Web 2.0 tools, links and more videos
  • Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
  •  
  • Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
  • Photos and slideshows: Photobucket How it looks on a website.
  • Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
  • A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
  • Wikis: Wetpaint Wikis Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
  • Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think
  • Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) PR 101 Blog 14 Technologies Educators Should Watch in 2010  Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson  Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
  • Online Tutorials: Click's Guide to Using Facebook -- New South Wales Schools Click's guide to Using Flickr -- New South Wales Schools Twitter in Plain English
  • Higher Education on Facebook
  • Wikis in Plain English--A How-to
  • The Internet has a Face -- Student video about YouTube vloggers
  • Who Are Your Students?