Is your district on Facebook or Twitter yet? You might want to get on board this train, which has already left the station. Support for this kind of move comes from the top, so if you’re not on FB or Twitter yet, that is probably a direct reflection on your superintendent and what he/she believes about social media.
OK, so those are brands, right? You’re not Lady Gaga, right? Well, what about Harvard’s 2.9 million fans on FB?
Queensbury has only 3,700 students. But they have 2,071 fans on their FB page. This is not a contest. Numbers are great, but think of social media as another option. Some people prefer the FB feed, others might prefer Twitter or your website.
I’m going to ask you some questions about your social media presence.
Create photo albums based on events.
How many of you allow comments on your FB page? How many of you have had to delete comments? NUTSHELL MAIL (FREE) SENDS YOU DAILY EMAILS CONCERNING ACTIVITY ON MULTIPLE SOCIAL MEDIA SITES. THIS IS TARRYTOWN AND I RECEIVE EMAILS UPDATING ME ABOUT POSTS/COMMENTS ON FACEBOOK, TWITTER AND YOUTUBE, EVEN THOUGH I TURN OFF COMMENTS ON YOUTUBE. YOU CAN ALSO CHOOSE TO RECEIVE A CERTAIN NUMBER OF DAILY UPDATES FROM ANY PAGE YOU FOLLOW, LIKE PATCH OR THE HUDSON INDEPENDENT, IN THIS CASE.
Not only is Hootsuite a great monitoring device where you can easily track the feeds of any number of your social media sites, but you can also schedule tweets and posts in advance.
Add this button permits you to add a link to any of your social media sites straight from your browser. No cutting and pasting. The Hoolet button allows you to post thru Hootsuite to your social media sites.
WHITE PLAINS FACEBOOK INSIGHTS PAGE. CAN LEARN MORE ABOUT USEAGE, MEN VS WOMEN, WHICH POSTS ARE MOST ENGAGING. HERE YOU CAN SEE THAT ON JUNE 6, WE POSTED A NYTIME STORY ABOUT WHAT KINDS OF MATH QUESTIONS WERE ASKED ON STATE ASSESSMENTS GRADES 3-8. THAT ONE POST ALONE REACHED MORE THAN 700 PEOPLE AND HAD AN ENGAGEMENT RATE OF 96 PERCENT.
These are Twitter pages maintained by some of our districts, but you can see a trend here. High school principals and superintendents, with their own voices, are now opening their own Twitter feeds to spread good news about their schools. The press doesn’t really exist anymore. This is about controlling your own message, and that’s important and so easy to do now.
THE SYCAMORE COMMUNITY SCHOOLS IN Cincinnati, Ohio. They use hashtags for each school and each member of the team uses initials so the public will know who has tweeted.
Screenshot of tweets and how they ID themselves
THIS IS DIFFERENT. YOU CAN CREATE A SIMPLE YOUTUBE CHANNEL. SOME PEOPLE LIKE VIMEO, ALTHOUGH THE NUMBER AREN’T THERE FOR VIMEO. IT’S A SIMPLE CHOICE. YOU MUST REMEMBER TO DISABLE COMMENTS ON YOUR CHANNEL AND THEN DISABLE COMMENTS AFTER POSTING EACH VIDEO.
SO WE’RE MOVING ONTO INSTAGRAM. WON’T HAVE TIME TO TALK ABOUT VINE, BUT IT’S SIMILAR.
PRIVATE INDEPENDENT SCHOOL THAT USES INSTAGRAM WELL.
IN AUGUST 2012, THE UNIVERSITY PUT OUT A CALL FOR FORMER AND CURRENT STUDENTS TO SEND IN INSTAGRAM PHOTOS THEY BELIEVED ILLUSTRATED THE THEME, “TEMPLE MADE.” BETWEEN AUGUST AND OCTOBER, MORE THAN 1,000 IMAGES OF STUDENTS, FACULTY, CAMPUS SPOTS, ATHLETICS AND DOWNTOWN PHILLIE WERE SENT IN. THE UNIVERSITY TOOK THOSE PHOTOS AND CREATED A VIDEO, TEMPLE MADE.
Goshen has 31 different bulletin boards on various topics including teacher resources, student resources, tech and learning, educational videos, back to school, Goshen in the news, etc. Unlike Facebook, the number of “likes” you get doesn’t matter as much. People often simply “repin” your ideas onto their boards. PINTEREST IS MORE ABOUT CURATING GOOD RESOURCES THAN ANY OTHER SOCIAL MEDIA SITE.
A Paradigm Shift in School Communications
A PARADIGM SHIFT IN
Social Media and Beyond
WHERE YOU CAN FIND THIS
#HASHTAG FOR TODAY
You can follow any tweets about today’s
workshop by going to this URL (sign in with
your Twitter account):
All documents will be shared with you via
Google+ Community. I’ll invite you via email.
(You have to sign up for Google+).
WHY SOCIAL MEDIA MATTERS
Social media today is not about the tools, but
about how we use those tools
Online collaboration, information sharing &
engagement transforms monologues into
Empowers individuals, provides platform from
which to share opinions, experiences &
Anywhere, any time and immediate
It’s about transparency and listening
700 YouTube video links shared on Twitter each
500 years’ worth of YouTube videos watched on
Facebook users share 2.5 billion pieces of
content every day
400 million tweets sent a day
Instagram users upload 40 million photos each day
59% of US companies now have Instagram
15 million businesses, companies and
organizations now have Facebook fan pages
1. Place social
media icons on
2. Present at a
3. Videotape a
it on cable TV
4. Present at PTA
Rye Country Day School home page
WORDS OF WISDOM FROM RYE
Be patient. Even educators need time to learn
about something new.
Reserve your online real estate. Save user
names, then move ahead.
youtube.com/ryecountrydayschool, linkedin.com/ryecountryday school)
Be aware that we are ALL experimenting with
social media. Be open to change.
A FEW FACEBOOK CAVEATS
Create a Facebook business page, not a personal
page, not a Facebook group (unless it’s a
Work with your administration on a simple Terms
of Use statement that will apply to all your
District’s social media.
If you create a Facebook page, create a Twitter
feed at the same time. (I’ll explain later.)
Don’t create a Facebook page around one event,
like a crisis, then abandon it.
Use a monitoring tool like Hootsuite to track
mentions, comments, etc.
When you should delete a comment from a “brand”
If a comment depicts some illegal action
If a comment uses words you wouldn’t want a child
If a comment is completely off topic
If a comment attacks or insults another user
If someone is hawking their wares on your page
“More and more, this is how news will be
transmitted: not in the morning paper or
the evening news, but constantly and
instantaneously. Schools can either dive
in now, or struggle to catch up later on.”
– Dorie Clark, Forbes Magazine
HOW TO USE TWITTER
As a personal learning network. Follow people with whom you share interests.
Public schools and school officials can “curate” interesting information about
education, leadership, Common Core, and scores of other topics by using social
media to spread the word.
School District, CO,
floods took place in
“The value of being connected and
transparent is so high that the road bumps
of privacy issues are much lower in actual
experience than people’s fears.”
~ Reid Hoffman
Founder/Executive Chairman, LinkedIn
TWITTER APP ON FACEBOOK
The opposite of Facebook to Twitter
YOUTUBE FOR SCHOOLS
• Provides schools with access to hundreds of thousands of
educational videos from YouTube EDU
• Videos come from organizations like Stanford U, PBS, TED
Talks, Khan Academy, Steve Spangler Science, Numberphile
• Administrators and teachers can log in and watch any videos
but students can’t log in and can’t watch any video other than
those their school has approved.
• Can customize content available to your school.
Teachers/administrators can create playlists of what can be
watched within your school.
• Set-up requires help from your IT folks.
CREATE A CHANNEL
Bellevue, WA, School District
HOW TO USE YOUTUBE
PROMOTE your curriculum, your best teachers,
new buildings, bonds and votes, student
BRAND your district
CLOSE comments HERE ONLY
This requires TIME, EDITING, and the use of
someone with video experience. Start slowly.
If you don’t have video staff, use photos from an
event to create an ANIMOTO video.
HOW TO USE INSTAGRAM
• Spotlight school activities, recognize student & staff
achievements, announce positive news
• Show sneak peaks and behind-the-scenes looks at familiar
• Try a hashtag photo contest
• It is more difficult for Instagram users to stumble on your
account. So need to promote more actively.
• Connect Instagram to your Twitter feed and Facebook page.
Business page on the Instagram site has tips.
• Tag schools/locations where you take photos. Check out other
photos tagged at your schools and hit “like” on appropriate
photos from students, parents, staff. Leads active users to