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How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
How to survive_the_first_year_online
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How to survive_the_first_year_online

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  • 1. How to survive the first year online Evelyn Lauer Niles West H.S., Skokie, IL Niles West News www.nileswestnews.org [email_address]
  • 2. www.nileswestnews.org
  • 3. About the NWN
      • Online-only
      • School size: more than 2,500 students
      • Debut Date: Sept. 20, 2010
      • Staff Size: 5 to 10 to 30 (plus broadcasting classes)
      • CMS: WordPress (Premium Theme)
      • Average Pageviews: 29,000/month
      • Total Pageviews: 280,000 (as of 11/10/11)
      • Total Comments: 1,000
      • Online Pacemaker winner April 2010.
  • 4. 5 Steps to Success
      • Immediate Content/Breaking News
      • Comments
      • Social Media
      • Multimedia
      • Collaboration
  • 5. Immediate Content "The site is updated regularly, daily if possible." --NSPA guidelines
    • You CAN be immediate, you'll WANT to be immediate, you WILL BE immediate--and, eventually, your readers WILL EXPECT you to be immediate.
  • 6. What does DAILY mean?
      • 3-5 stories per day (at least 10 a week)
      • photo galleries (homepage updated weekly)
      • photo of the day (daily)
      • homepage poll (weekly)
      • ticker information (daily)
      • scoreboard (daily)
      • videos (2-3 times a week)
      • social media (daily)
  • 7. www.nileswestnews.org
  • 8. Breaking News "Important news events are reported in a timely way."
    • BREAKING=within 12 hours of an event (leeway on this)
  • 9. Comments "Readers are able to interact with the publication in numerous ways."
    • http://nileswestnews.org/comment-policies/
  • 10. Comments: Questions to consider
      • Who will have the rights to approve comments?
      • Who will monitor the comments?
      • How will you deal with inappropriate, offensive, or spam comments?
      • Will students have to register to comment?
      • Will you publish anonymous comments?
      • BE CAREFUL OF: Impersonation
  • 11. Comments: How to garner more
      • Comment contests
      • Comment days in the cafeteria 
      • Restaurant Reviews + Gift Cards= Lots of Comments
      • Controversy
      • Opinion pieces that matter
  • 12. Social Media "Social networking & community tools...are used to empower the reader.." 
    • Facebook is King
    • About 15% of NWN's pageviews
    • Links to content
    • Starting conversations
    • Story ideas
    • Reader content
    • Marketing
    • Contests
  • 13. http://nileswestnews.tumblr.com/
  • 14. Multimedia "The site maximizes the capabilities of the Web, making use of multiple media and interactivity" 
      • PACKAGES (text, photos, video, etc.)
    • 2. Interactive Graphics  (TONS of great ideas at  http://www.jeadigitalmedia.org/2011/04/20/lots-of-embeddable-tools-most-free/ )
  • 15. http://wordpress.niles-hs.k12.il.us/10th-period/inside-look-at-niles-west-theatres-xanadu/
  • 16. http://wordpress.niles-hs.k12.il.us/homepage/homecoming-2011-a-week-in-review/
  • 17. Collaboration with other departments "The site uses a variety of media..." 
      • Art (graphics, editorial cartoons)
      • Photo (digital photography)
      • Broadcasting (morning announcements, video packages)
      • Yearbook (photos, news space)
      • Literary Magazine (online, link)
      • English classes (read and comment)
      • RECRUITMENT
  • 18. http://wordpress.niles-hs.k12.il.us/videos/?media_id=130

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