This document provides contact information for four experts in SEO and SEM optimization: Bobby Mercader, Brian Ambrozy, Erik Granning, and Evelyn Chou, including their names, email addresses, and social media handles. It also lists several takeaways for SEO and SEM including starting with a goal, defining success, focusing on relevancy, and utilizing social media. Finally, it provides a list of resources and tools for SEO including blogs, news sites, and reports on topics like social signals, sitelinks, and search ranking factors.

1. SEO & SEM Optimization
All in One Panel
Bobby Mercader, Furniture Crate
Brian Ambrozy, Icrontic
Erik Granning, Doner
Evelyn Chou, Electro-Matic

2. Bobby Mercader
rodolfo.mercader@gmail.com
@rmercader
Brian Ambrozy
primesuspect@gmail.com
@primesuspect
Erik Granning
erik.granning@gmail.com
@egranning
Evelyn Chou
evelyn@ciaochou.com
@evyfindstheway

3. Takeaway
• Start with a goal. Having a solid foundation is key to
SEM & SEO
• Define your success (and build an effective program)
• Relevancy is key to optimization
• Utilize social to improve search results

4. Resources & Tools
• Google Ad News: www.google.com/ads/news/
• Google Web Master: googlewebmastercentral.blogspot.com/
• Google Blogs: adwordsagency.blogspot.com/
• Search Engine Land: searchengineland.com/
• Search Engine Watch: searchenginewatch.com/
• SEOMoz: www.seomoz.org/blog

5. Resources & Tools
• Snippets: googleblog.blogspot.com/2011/08/doing-more-with-
1-button-more-than-4.html
• Sitelinks: googleblog.blogspot.com/2011/08/evolution-of-
sitelinks-expanded-and.html
• Social Signals: www.seomoz.org/blog/do-social-signals-drive-
traffic
• Search Ranking Factor: seomoz.org/article/search-ranking-
factors