Optimizing Facebook for your student news organization

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This is my presentation “Optimizing Facebook for your student news organization,” from the College Media Association’s Spring National College Media Conference on March 11, 2013 in New York, NY.

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Optimizing Facebook for your student news organization

  1. 1. Optimizing Facebookfor your student newsorganization { Ben Eveloff // Assistant Professor, Lewis University CMA’s Spring National College Media Conference 3.11.2013
  2. 2.  Creating a page  Set-up: Some things to think about  Managing Pages  Insights  Useful Applications  Milestones  Graph Search  Edge Rank  Facebook News Feed Redesign  Other helpful linksOverview
  3. 3. Create a page here: https://www.facebook.com/pages/create.phpDeveloping a Facebook page
  4. 4. Image sizes: Cover photo is sized at 851 px x 315 px & profile image should be 180px x 180 px when uploaded (thought it is downsized to 160 px x 160 px)Set-up: Some things to think about
  5. 5.  Images may not include more than 20% text.  Price or purchase information, such as ‚40% off‛ or ‚Download it at our website‛  Contact information, such as web address, email, mailing address or other information intended for you page’s about sections  References to use interface elements, such as Like or Share, or any other Facebook site features  Calls to actions, such as ‚Get it now‛ or Tell your friends‛  Via https://www.facebook.com/help/468870969814641Set-up: Some things to think about
  6. 6. Here are a few examples of what 20% of 851 px x 315 px looks likeSizes via: http://r-rwebdesign.com/blog/?p=2045**Try to update your cover photo oftenSet-up: Some things to think about
  7. 7. Edit Page > Manage PermissionsManaging your pages
  8. 8. Edit Page > Basic InformationBe sure to set a username consistent with your other online accountsManaging your pages
  9. 9. Edit Page > FeatureAdd page owners for audience buildingManaging your pages
  10. 10. What roles meanVia https://www.facebook.com/help/289207354498410/Managing your pages
  11. 11. Insights
  12. 12. Useful Applications // Static HTML iFrame
  13. 13. Useful Applications // Forum for Pages
  14. 14. Involver Apps:http://www.involver.com/applications/Useful Applications // YouTube
  15. 15. Post as a page
  16. 16. Example:http://www.facebook.com/thelewisflyerHistorical Milestones
  17. 17.  Optimizing for Graph Search Example:  Be sure to fill out all ‚About‛ & ‚Basic Info‛ http://www.facebook.com/thel  Think about your page title  Encourage sharing/tagging ewisflyer  Set you location  Add in your subcategoriesGraph Search
  18. 18. ‚In order to provide a balanced equation, Facebook views all input as ‘objects.’ Meaning, Status Updates, Pictures, Videos, Links, etc., these are all objects for Facebook to consider. For the purpose of defining what can be edged, these objects are all the same.” Via TheNextWeb.comEdge Rank
  19. 19.  Larger videos and photos  Similar to the mobile experience  Link to the Facebook video: http://www.youtube.com/watch?v=YaQQHYQ HnMkFacebook News Feed Redesign
  20. 20.  https://www.facebook.com/FacebookPages  https://www.facebook.com/marketing  http://www.takethislollipop.com/  http://edgerankchecker.com/blog/  http://whatisedgerank.com/  http://www.allfacebook.comHelpful Facebook Links
  21. 21.  Ben Eveloff  Assistant Professor, Lewis University & Adviser of TheLewisFlyer.com  Getting in-touch  Website: BenEveloff.com  Email: BenEveloff (at) Gmail.com  Twitter: @EveloffContact

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