Integrating Facebook Pages Into Your Online News Strategy

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This is my presentation "Integrating Facebook Pages Into Your Online News Strategy" from the National Student Media Convention in Orlando, FL on October 27, 2011. …

This is my presentation "Integrating Facebook Pages Into Your Online News Strategy" from the National Student Media Convention in Orlando, FL on October 27, 2011.

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  • Also… Profanity Blocklist *Page rules…. Motorola Mobility

Transcript

  • 1. Integrating Facebook Pages Into Your Online News Strategy
  • 2. Overview• Setup• Setup Tips• Custom Pages• Useful Apps• Post as a page• Insights• EdgeRank
  • 3. Developing a Facebook page
  • 4. Set-up: Some things to think about Profile Picture  Think vertical… 200px x 600px, 200px x 700px, etc.
  • 5. Setup: Don’t forget to… Set the custom URL for your page  https://www.facebook.com/username/
  • 6. Setup: A custom welcome page
  • 7. Setup: A custom welcome page• Remember that the size of your custom welcome page shouldn’t exceed 520px wide• A good app to use for adding custom pages is Static HTML: iFrame Tabs
  • 8. Setup: Static HTML: iFrame Tabs
  • 9. Other useful Facebook Apps
  • 10. Livestream
  • 11. Scribd
  • 12. Youtube
  • 13. Post as a page
  • 14. Insights
  • 15. EdgeRank “In order to provide a balanced equation, Facebook views all input as ‘objects.’ Meaning, Status Updates, Pictures, Videos, Links, etc., these are all objects for Facebook to consider. For the purpose of defining what can be edged, these objects are all the same.”Via TheNextWeb.com