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Technopreneurship and theEarly Stage Ecosystem in China,[object Object],Chris Evdemon (易可睿),[object Object],General Manager – Incubation Programs, Innovation Works,[object Object],Principal, Innovation Works Development Fund (IWDF),[object Object],Director, Business Angels Network South-East Asia (BANSEA),[object Object],Founding Member, China Business Angels Network (CBAN),[object Object],April 2011,[object Object],1,[object Object]
What does a start-up entrepreneur need?,[object Object],An early stage,[object Object],Ecosystem,[object Object],Market … A big enough market with major growth opportunities.,[object Object],Entrepreneurship … Talent, drive, skills and ideas – all widely available.,[object Object],Incubation … Real ‘turnkey’ services for start-ups.,[object Object],Early Stage Investors… A community of angel investors and early stage VCs.,[object Object],Innovation … A culture of innovation.,[object Object],Ecosystem,[object Object]
What makes Silicon Valley so special?,[object Object],?,[object Object],© AydinSenkut,[object Object],Why is Silicon Valley important to China?,[object Object],[object Object],Ecosystem,[object Object]
Chinese Economy: a unique and amazing story,[object Object],From any current perspective, China has an awe-inspiring future ahead of it.,[object Object],In the next 2 decades it will surpass the U.S., attaining an economic dimension unparalleled in history.,[object Object],Growth will be based on its massive new and richer generation of Chinese, emerging from the country’s ever-growing urban areas.,[object Object],Unlike Japan, China is likely to fulfill its enormous expectations.,[object Object],Macro,[object Object]
A strong middle class has been emerging …,[object Object],Macro,[object Object]
Retail sales (i.e. consumerism) are booming …,[object Object],… in the midst of the financial crisis!,[object Object],Macro,[object Object]
[object Object]
 Most consumers do not care about brands, although more and more people are starting to have brand awareness.
 The consumer market is still very fragmentedfor most product / service categories.
 Top tier cities (e.g. Beijing, Shanghai, etc.) are already becoming expensive and very competitive. The ‘new’ potential is in 2nd and 3rd tier cities.
Emerging middle class has only just started to pay attention to lifestyle, such as e.g. diet, fitness, beauty, travelling, etc.
Women have recently started to buy accessories, cosmetics, fancy lingerie, etc. in order to enhance their sense of well-being and self-respect.
 “Newly rich” social class phenomena.But there is a unique set of challenges …,[object Object],Macro,[object Object],*,[object Object]
[object Object],	… “there are lies, damned lies and Chinese statistics!”*,[object Object],But there is a unique set of challenges …,[object Object],Macro,[object Object],* Quote from a foreigner-facing tech blog.,[object Object],*,[object Object]
China’s New Digital Generation – a social phenomenon,[object Object],“One Child Policy” (80后 and 90后 generations), today in the age range of 12 - 31 years, are ‘obsessed’ with the internet, extremely curious but still somewhat suspicious of most online content. ,[object Object],Beneficiaries of the “Reform” and opening up policies, today in the age range of 32-41 years of age, easily grasp the opportunities provided by the internet and enjoy its diversity. ,[object Object],The age range of 41+ years old typically do not adapt to digital services easily and usually just use simple mobile voice services, SMS and some news services. ,[object Object],In China, there are not many alternatives for affordable entertainment.,[object Object],The media / music / cinema industries are still in their infancy and tightly controlled.,[object Object],Internet is thus filling a gap. ,[object Object],A distinct Chinese Internet pop culture has been on the rise and is very influential.,[object Object],Macro,[object Object]
Sina,[object Object],$5.63B,[object Object],Sohu,[object Object],$3.18B,[object Object],NetEase,[object Object],$5.87B,[object Object],Tencent,[object Object],$50.08B,[object Object],Baidu,[object Object],$42.60B,[object Object],Shanda,[object Object],$1.98B,[object Object],Giant,[object Object],$1.71B,[object Object],Perfect World,[object Object],$1.12B,[object Object],Mobile + E-Commerce:Catalysts for the third wave of the Chinese Internet,[object Object],Web portals in late 1990’s created the first boom.,[object Object],Technology companies Baidu, Tencent, Shanda rose from the ashes of dot-com bust.,[object Object],2nd Wave,[object Object],We anticipate an explosive third wave propelled by Mobile Internet, E-commerce, Online Gaming and Cloud Computing.,[object Object],1st Wave,[object Object],3rd Wave,[object Object],Valuation of Listed Companies (as of March 16th, 2011),[object Object],Mature Market,[object Object],Major Opportunities,[object Object],MOBILE INTERNET,[object Object],E-COMMERCE,[object Object],ONLINE GAMING (casual, mobile, social),[object Object],CLOUD COMPUTING,[object Object],Internet,[object Object]
Challenges of multinational giants:,[object Object],[object Object]
Local team not empowered;
Inflexible and slow;
Insufficient attention to local market needs:
“Global” product mentality;
No willingness to tailor for China.Lucrative space reserved only for locals!,[object Object],+,[object Object],+       ,[object Object],=          $150B  ,[object Object],History of troubled multinational giants:,[object Object],[object Object]
eBay: entry in 2003, Eachnet acquisition (nearly 100% market share), “sold” <5% domestic business in 2006
MSN: entry in 2004, distant #2 (~10% share) in instant messaging, not in top 5 in portal & search
AOL: JV with Lenovo in 2001, FM 365 portal, shut down in 2004, entered again in 2008 & shut down in 2009
Amazon: entry in 2005 by acquiring #2 player Joyo, which has been unprofitable and losing share
Myspace: entry in 2006 as local company with minority ownership by News Corp.  Going nowhere.
Youtube: sporadically blocked (<5% share), blocked in 2008 (0% share)
Facebook: <5% share, blocked in 2009
Twitter: blocked in 2010
Google : entry in 2005, share went up from 10% to 35%; exited mainland China and moved to HK in 2010Internet,[object Object]
The Three Great Powers,[object Object],Online Clothes Market Share (2009),[object Object],Community,[object Object],Search Engine Brand  Awareness in China (2009),[object Object],Games,[object Object],Portals,[object Object],Mobile,[object Object],Internet,[object Object]
Competition is heating up rapidly …,[object Object],“The Chinese Internet is like a gladiatorial, ,[object Object],no-holds-barred fight to the death.”   ,[object Object],San Jose Mercury News,[object Object],© BDA China,[object Object],Internet,[object Object]
Amazing stories of Chinese Internet madness …,[object Object],Tencentvs.   Qihoo 360,[object Object],vs.      Kaixin.com,[object Object],Kaixin001.com,[object Object],Internet,[object Object]
Differences in User Demographics,[object Object],Average age: U.S. 42,[object Object],Average age: China 25,[object Object],% new users each year: China 25%, U.S. 3%,[object Object],Internet,[object Object]
Usage Differences between China & U.S.,[object Object],Different Usage of Internet between China & U.S. in 2003,[object Object],Different Usage of Internet between China & U.S. in 2010,[object Object],Internet,[object Object],Data Source: CNNIC, iResearch and  www.pewinternet.org,[object Object]
How is the Chinese Internet different?,[object Object],Entertainment centric and content-heavy,[object Object],Music is nearly all unlicensed,[object Object],Video is heavily (but not richly) monetized,[object Object],P2P is extremely popular,[object Object],SNS transition from copycat to localized,[object Object],Blogging rate is much higher than U.S.,[object Object],Mobile will be the explosive growth-catalyst,[object Object],E-commerce is ready to shift from C2C to B2C,[object Object],Gaming MMORPG flat, casual / social growing,[object Object],Cloud computing will create a software industry,[object Object],Chinese Users,[object Object],American Users,[object Object],10 sec. spent on result page,[object Object],30-60 sec. spent on result page,[object Object],Internet,[object Object]
Internet Cafés are like “gaming arcades” …,[object Object],Internet,[object Object]
Internet Cafés of all sorts …,[object Object],“decadence café”,[object Object],“rural classroom”,[object Object],“favorite date”,[object Object],Internet,[object Object]
Limited traditional media =reliance on the Internet,[object Object],VS,[object Object],Internet,[object Object]
News,[object Object],Blog,[object Object],Portals blend blog & news to increase coverage …,[object Object],Internet,[object Object]
The Chinese Internet phenomena …,[object Object],Curious users hungry to explore (less goal-oriented).,[object Object],Entertainment-centric & information-overloaded.,[object Object],Users eager to have a voice for self-expression.,[object Object],Internet is creating best sellers, cultural icons, and brands.,[object Object],No up-front payments; pay-per-use and ad-supported-piracy.,[object Object],“Do-it-all” Tencentand lack of anti-trust anger competitors.,[object Object],MMORPG: virtual fame and glory can be bought.,[object Object],90后: a lonely generation with less social development.,[object Object],Internet amplifies “angry young” and their nationalism.,[object Object],Sichuan earthquake awakened sense of social responsibility.,[object Object],Self-righteous citizens providing check and balance.,[object Object],Weibo: exposing corruption, enabling civilian ‘paparazzi’.,[object Object],Internet,[object Object]
“Internet is like a mirror” …,[object Object],“The internet is like a mirror, reflecting our society. If we do not like what we see in that mirror the problem is not to fix the mirror, we have to fix society.” Vint Cerf ,[object Object],Internet,[object Object]
E-Commerce obstacles overcome by Chinese ingenuity!,[object Object],Solutions,[object Object],Problems,[object Object],Escrow Payment,[object Object],Very Few Credit Cards,[object Object],Bicycle Delivery,[object Object],Lack of Trust,[object Object],Cash on Delivery,[object Object],E-Commerce,[object Object]
E-Commerce Emergence in China,[object Object],In 2009, China E-Commerce Market was US$36 billion (grew 107% from 2008). ,[object Object],It doubled again in the 1st semester of 2010! ,[object Object],E-Commerce development,[object Object],[object Object]
Logistics problems also solved
Youth becoming avid online spenders
Taobao = 50% of packages shipped
C2C is currently nearly 90% of e-commerce
B2C rapidly growing, gaining trustE-commerce Accelerates Advertising,[object Object],[object Object]
E-commerce makes advertising more valuableE-Commerce,[object Object]
User,[object Object],Pre-purchase  search,[object Object],Decision influence,[object Object],Shopping,[object Object],Payment,[object Object],Logistics & Service,[object Object],1,[object Object],2,[object Object],3,[object Object],4,[object Object],5,[object Object],Platform,[object Object],6,[object Object],China E-Commerce Analysis & Opportunities,[object Object],Billion-dollar companies will emerge from in 3, 4, 5; however, low-margin & transaction-oriented.,[object Object],Bank, carrier, escrow,[object Object],Customer Service,[object Object],Microblog& communities,[object Object],Productsearch, yelp,[object Object],B2B/B2C/C2C,[object Object],1, 2, 6 best shows strength of Internet above and most suitable for technology e-commerce companies.,[object Object],B2C companies need tools & platforms to build site & acquire customers (enabling traditional players).,[object Object],Higher-margin opportunities may emerge in social/entertainment shopping & new Internet brands.,[object Object],Value proposition needs to be clear:,[object Object],Amazon: 1-6       360buy: 3, 4, 5,[object Object],Dianping: 1, 2    Taobao: 3, 4, 6,[object Object],SNS and crowd-sourcing sites that are not copiable but monetizable, as advertising value increases.,[object Object],O2O (online to offline) model is a good fit for China, though just copying from US won’t work.,[object Object],SaaS, cloud,[object Object],E-Commerce,[object Object]
Mobile Internet Opportunities,[object Object],3G deployed,[object Object],300 million users & growing,[object Object],Monopoly  3 carriers,[object Object],300M,[object Object],[object Object]
CUTC (WCDMA)
CT (CDMA2000)200M,[object Object],100M,[object Object],2007,[object Object],2008,[object Object],2010,[object Object],2009,[object Object],2006,[object Object],Opportunities & Challenges,[object Object],[object Object]
Ecosystem needs devices, bandwidth, applications to create a virtuous cycle.
Challenges:
Smart phones are too expensive (US$600 – 1000);
3G Bandwidth is still too expensive;
Yet users are younger (75% of Mobile Internet users are 27 or under) and not rich;
Apps should focus on entertainment (killing time) not productivity (saving time).Mobile,[object Object]
Mobile Internetrevealing evolving digital divide …,[object Object],Aspiring young white collar, students,[object Object],Hi-endwhite collar,[object Object],3-Low Users:blue collar, military, migrant workers,[object Object],Rely 100% on Phone,[object Object],No Internet Knowledge,[object Object],Phone = Cheap Entertainment,[object Object],Victim to Fraud,[object Object],Phone + PC,[object Object],Internet Savvy,[object Object],Entertainment/Social,[object Object],Cost Sensitive,[object Object],Phone augments PC,[object Object],Top app is Email,[object Object],Productivity-focused,[object Object],Cost is no issue,[object Object],Mobile,[object Object]
Mobile Internet User Segmentation,[object Object],83% of the users are younger than 30,[object Object],Observations,[object Object],2000 RMB is important price barrier,[object Object],High-end users are a small minority.,[object Object],Must focus on aspiring young users before 3-low users.,[object Object],Aspiring young users are existing Internet users.,[object Object],Young users require lower prices.,[object Object],Mobile,[object Object]
But what do early-adopter young users want?,[object Object],Top 10 Desired Apps,[object Object],Top 5 Android Apps,[object Object],Smart Dialer,[object Object],Web Search,[object Object],Localized SMS,[object Object],Email,[object Object],IM (QQ, MSN),[object Object],Browser,[object Object],Music Player,[object Object],Maps,[object Object],Games,[object Object],Youtube,[object Object],E-book Reader,[object Object],Camera & Photo,[object Object],News & Micro-blogging,[object Object],Video,[object Object],SNS (Renren, Kaixin),[object Object],Mobile,[object Object]

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