The aim of this Bachelor’s Thesis is to evaluate the current state of web site www.artbuilding.cz and provide a successful strategy to encourage website visitors. The introduction of Bachelor’s Thesis describes a growing trend in Internet usage and online advertising, which signalizes the growing importance of web presentation as a tool to publicise ones self in an online environment. The next section characterizes the Internet marketing together with structuring of the marketing tools. In this context, my Bachelor’s Thesis is focusing primarily on the web sites potential. For this reason, and from the Internet marketing point of view, there is a description of creating website, including a description of different forms of promotion. The following section, there are results of the complex web analytics and their current status. The analysis is divided into individual parts, which contain the detailed description of the specific analysis, including the procedure for its implementation and sequential evaluation together with ecommendation for improvement.