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Skype Journal’s  plain guide  to the  17 January 2007  Skype rate announcements by Phil Wolff
Hi.  I’m Phil.  <ul><li>Phil Wolff </li></ul><ul><li>I edit Skype Journal.  </li></ul><ul><li>Here’s what I know about tod...
Skype charges  4 cents  every time you connect to the phone network
<ul><li>0.039 Euro  or local equivalent </li></ul><ul><li>Costs about 2 minutes of SkypeOut credit </li></ul><ul><li>For u...
Skype Pro:   One Year of  Same-Country  SkypeOut  for a Flat Fee
Skype  owns  cross-border calling <ul><li>Most Skype calls are international.  </li></ul><ul><li>Skype likes that.  </li><...
Time to kick  virality  into gear <ul><li>What else can Skype do to grow? </li></ul><ul><li>What  new user behavior  can t...
Local calling  brings in your social network <ul><li>Most Skype users still use their phones to call locally. Family. Frie...
Skype Pro  plans <ul><li>Flat fee – one year </li></ul><ul><li>Unlimited free SkypeOut calls in your country </li></ul>17 ...
Skype Pro  plans <ul><li>Skype sweetens the deal  </li></ul><ul><ul><li>free voice mail </li></ul></ul><ul><ul><li>discoun...
Skype Pro  plans <ul><li>Skype-to-Skype calls are still free </li></ul><ul><li>Pay for SkypeOut outside your plan's countr...
<ul><li>In another country for a while?  </li></ul><ul><li>Your in-country SkypeOut is free </li></ul><ul><li>Your cross-b...
<ul><li>Australia, Austria, Belgium, Brazil, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Italy, Japan, ...
Skype Pro is  a little unfair <ul><li>The flat rate for  bigger  countries will be the same as for  smaller  countries.  <...
9 More Regions  get the  Global Rate  (1.7 cents/min)
Call these places for 0.017 € per minute <ul><li>Czech Republic (including Prague), Guam, Hungary (including Budapest), Is...
So What? 17 January 2007 Skype Journal
Good for Skype viral growth <ul><li>Less thinking  (Lower cognitive burden): Don't worry about the cost of calls for a who...
<ul><li>Keeps customers   </li></ul><ul><li>Annual plans create  lock-in ,  add  switching costs </li></ul><ul><li>Cuts cu...
<ul><li>Handset phones with a Skype Pro plan will  feel more like local phone service </li></ul><ul><li>“ Unlimited calls”...
<ul><li>Skype </li></ul><ul><li>http://skype.com/products/skypepro/ </li></ul><ul><li>Skype Journal </li></ul><ul><li>http...
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Skype Journal's guide to Skype's new rate announcements

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Skype announced three changes to their rate structure. Phil Wolff, editor of Skype Journal, explains them.

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  • May 26, 2009
  • Transcript of "Skype Journal's guide to Skype's new rate announcements"

    1. 1. Skype Journal’s plain guide to the 17 January 2007 Skype rate announcements by Phil Wolff
    2. 2. Hi. I’m Phil. <ul><li>Phil Wolff </li></ul><ul><li>I edit Skype Journal. </li></ul><ul><li>Here’s what I know about today’s announcements. </li></ul><ul><li>Let’s start… </li></ul>17 January 2007 Skype Journal
    3. 3. Skype charges 4 cents every time you connect to the phone network
    4. 4. <ul><li>0.039 Euro or local equivalent </li></ul><ul><li>Costs about 2 minutes of SkypeOut credit </li></ul><ul><li>For using SkypeIn or SkypeOut </li></ul><ul><li>Not applied to domestic calls in US+Canada Unlimited Calling Plan or UK’s Talk for Britain </li></ul>Connection Fee
    5. 5. Skype Pro: One Year of Same-Country SkypeOut for a Flat Fee
    6. 6. Skype owns cross-border calling <ul><li>Most Skype calls are international. </li></ul><ul><li>Skype likes that. </li></ul><ul><li>Skype makes money on SkypeOut. </li></ul><ul><li>And international calls spread the word. </li></ul>17 January 2007 Skype Journal
    7. 7. Time to kick virality into gear <ul><li>What else can Skype do to grow? </li></ul><ul><li>What new user behavior can they encourage? </li></ul>17 January 2007 Skype Journal
    8. 8. Local calling brings in your social network <ul><li>Most Skype users still use their phones to call locally. Family. Friends. Work. School. Stores. </li></ul><ul><li>How can Skype get you to use their network for local calls? </li></ul>17 January 2007 Skype Journal
    9. 9. Skype Pro plans <ul><li>Flat fee – one year </li></ul><ul><li>Unlimited free SkypeOut calls in your country </li></ul>17 January 2007 Skype Journal
    10. 10. Skype Pro plans <ul><li>Skype sweetens the deal </li></ul><ul><ul><li>free voice mail </li></ul></ul><ul><ul><li>discounts on other Skype services </li></ul></ul><ul><ul><li>deals from Skype partners </li></ul></ul>17 January 2007 Skype Journal
    11. 11. Skype Pro plans <ul><li>Skype-to-Skype calls are still free </li></ul><ul><li>Pay for SkypeOut outside your plan's country </li></ul>17 January 2007 Skype Journal
    12. 12. <ul><li>In another country for a while? </li></ul><ul><li>Your in-country SkypeOut is free </li></ul><ul><li>Your cross-border calls are charged </li></ul>Skype Pro Roaming
    13. 13. <ul><li>Australia, Austria, Belgium, Brazil, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Italy, Japan, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovenia, Spain, South Korea, Sweden, Switzerland, Taiwan, the United Kingdom </li></ul>Skype Pro Available in “a few weeks” in 24 Countries
    14. 14. Skype Pro is a little unfair <ul><li>The flat rate for bigger countries will be the same as for smaller countries. </li></ul><ul><li>But most in-country calls are around your home town anyway </li></ul>17 January 2007 Skype Journal
    15. 15. 9 More Regions get the Global Rate (1.7 cents/min)
    16. 16. Call these places for 0.017 € per minute <ul><li>Czech Republic (including Prague), Guam, Hungary (including Budapest), Israel (including Jerusalem), Luxembourg, Malaysia (including Kuala Lumpur), Puerto Rico and both Alaska and Hawaii in the United States. </li></ul>17 January 2007 Skype Journal
    17. 17. So What? 17 January 2007 Skype Journal
    18. 18. Good for Skype viral growth <ul><li>Less thinking (Lower cognitive burden): Don't worry about the cost of calls for a whole year </li></ul><ul><li>Skype's experience shows people with flat-rates start to switch calls to Skype </li></ul><ul><li>More calls to more people = more word of mouth </li></ul>17 January 2007 Skype Journal
    19. 19. <ul><li>Keeps customers </li></ul><ul><li>Annual plans create lock-in , add switching costs </li></ul><ul><li>Cuts customer defection or abandonment </li></ul>Strong defense
    20. 20. <ul><li>Handset phones with a Skype Pro plan will feel more like local phone service </li></ul><ul><li>“ Unlimited calls” or “flat fee” is an easier sale in retail </li></ul>Good for hardware partners
    21. 21. <ul><li>Skype </li></ul><ul><li>http://skype.com/products/skypepro/ </li></ul><ul><li>Skype Journal </li></ul><ul><li>http://SkypeJournal.com </li></ul>More info

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