Skype: A Global Opportunity
eBay Developers Conference 2007
Paul Amery
Director
Skype Developer Program

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eBay and the eBay logo are among the registered trademarks of eBay Inc., PayPal and the PayPal logo are registered trademarks of PayPal, Inc.,
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Agenda
1. Skype basics
2. Skype today
3. Skype Developer Program
4. Big Five trends
5. Developing with Skype: How
6. Extras overview and partners
7. Upcoming and new

Skype Basics
It’s Simple
• All you need is a broadband
Internet connection
• Download the Skype
software at www.Skype.com
• Plug in your headset
or Skype-certified phone
• Find your contacts and press
the green button

Skype Basics
It’s Free
• Skype-to-Skype calls
are always free
• Chat/Instant Messaging
(up to 50 people)
• Conference Calling
(up to five people)
• Video Calling
• File Transfer (any file, any size,
to any Skype buddy)

Skype Services That Cost a Little
Skype Voicemail
SkypeOut
• Pay per minute for long-distance and
international calls to landline phones & mobiles
• Buy subscriptions that give unlimited calls
nationwide
• Call forwarding to any number
Skype Personalization
SkypeIn
• Buy up to ten telephone numbers
in many countries or local regions
Voicemail
• Unlimited ten-minute voicemails
Personalize Skype
• Avatars, ringtones, extras, etc.

Skype—Registered Users (in millions)
225
196
200
Skype has been 171
175
downloaded half a
150 136
billion times
125 113
94.6
100
74.5
75
57.2
44.1
50
32.9
19.8
25 11.5
6.8
4.1
0
Q104 Q304 Q105 Q305 Q106 Q306 Q107

A Three-year-old Company
with a History of Rapid Innovation
Skype Extras
•
Click to call with SO from any Web site
•
Public chats
•
Enterprise compatibility
•
Skype Video
•
Web Presence
•
Mood messages
Skype—more •
Contacts: Import, Tags, Quick Filtering
than just a •
voice call Redesigned UI
•
PayPal Auto Top-up
•
14 local currencies
•
Bank transfers in 50 countries
•
• SkypeIn Launched
Online and offline payment methods
•
• Central Buddy List Administer multiple accounts
•
Ten-way Conference Calls
• Import Contact Wizard •
Pocket PC Client
•
• Voicemail to anyone Wi-Fi phones
•
• Call Forwarding Various Bluetooth, cordless, USB devices
•
SMS messages
•
• Ring-tones, avatars
SkypeOut
Skype Shared Groups
•
• Web, Email Toolbars
Launched
Launched Skypecasts
•
2003 2004 2005 2006

2007: Extending the Conversation
Skype-certified products and unlimited calling
cards in 1,800 US stores

2007: Extending the Conversation
SkypePrime
Global expertise
marketplace

2007: Extending the Conversation
SkypeFind
Share business
recommendations
(100k+ listings)

2007: Extending the Conversation
Send Money
…with PayPal
over Skype

How Skype Enriches My Own Conversation

Skype Developer Program
Drive evolving platform of API's, SDK’s
•
Rapid route to market and monetisation
•
for ISV and developers
Technical enabling services: support,
•
certification, docs, roadmap
Evangelism and education
•
Larger partner platform technical consulting
•

SDP Serve 4500+ Developers
Partner Relations Team
Paul Director of SDP
Lester Platform Partner Manager
Ants Partner Relationships
Caitlin Gallery Editor
New Hire DevZone Editor
Technical Services Team
Wolli API and Tech Services Team
Mirje Developer Support
Kristo Software Certification
Avo Technical Docs

What We’ve Been Doing
Since Last DevCon
Opportunity to monetize
1.
Extras Manager launched Dec 2006, v3.0
2.
13 million+ downloaded Extras
3.
Rapid, clear route to market
4.
New, dedicated Games channel for developers
5.
New monthly newsletter, better comms
6.
Dedicated Partner Relationship Manager
7.
Dedicated Platform Integration Manager
8.
More events and awareness (Journals, Skype Nights)
9.
10. Professional Technical Services
(paid certification, support)

What Our Partners Say
Revenue, Downloads, User Base
“Four-fold new revenue
increase”
“From 1,000 to 1 million
downloads a month”
“Our relationship has enabled Unyte
to acquire a broad international
customer base that now reaches
30 countries”

Developer Trends

Global Trends: “The Age of Participation”
Unified
Mobile
Contacts
Community
Voice 2.0
*Mashups
and GeoWeb
* Source: www.programmableweb.com/mashups

Concept to Cash

Developing with Skype
(1) Skype Distributed (2) ‘Skype Inside’
Skype4COM, Web Buttons
Skype4Java
Office Toolbar Outlook Toolbar
Skype CTI
Connector 2.0
(Salesforce)

Skype Distributed: Route to Market
Platform Target/Market
1 2 3
Games
Windows
Productivity
(Extras)
Go to Market
Engage and
Get Enabled
Community
Flash (Extras) Integrate
Java Personalisation
Web/COM Sharing
Linux
Business
Movies
Mobile
Mobile
Third-party/
Third-party/
own solution
Enterprise

Extras Overview & Demo

Extras Update
Integrate, license and
•
distribute your application
to massive Skype
user base
Promoted inside the client
•
Varying promotional levels
•
Voted most popular feature
•
when released in v3.0 by users
21M downloads since Dec ’06
•
70 Extras available
•

So How Does it Work?
Click

Popular Extras: A Closer Look…

SDP Partner Demo

Newly Announced: Games Channel
Dedicated channel
•
for games developers
New APIs for games
•
(scoreboard)
Channel services:
•
Marketing, DRM and Billing
Managed by Easybits for Skype
•
www.developer.skype.com/gamesdev

Upcoming & Next Steps

So What’s Upcoming in 2007?
1) Extras for Windows
– Showcase Directory and CD
– Wider blogger review of pre-published Extras (good marketing)
2) Platform
– Platform “Unconference”—partner input and requirements
– Dedicated Platform Manager—deeper integration projects
– Build up Mac and Mobile developer channels and apps
– Explore potential for more Open Source and Mashups
3) Partner Relations
– Dedicated PRM, regular planning and review. Dedicated contact.
– Approved Skype Developer logo and partner pack—roadmaps and rich data
– Showcase Directory/CD—your solutions
4) Education, Recruitment and Events
– More Skype Nights—geek event
– Tokyo event—end of September
– Looking into Skype Technical Press

What Do We Need More of From You?
Community and Conversation enhancers
1)
– Complementing and extending the basics—voice and chat
– Simple-to-use is the key
Games
2)
– Casual gaming, 10mb max, two-player
Business and SME Productivity
3)
– Officeand Outlook bridges
– 30%+ of Skype users are SME and business users
– Unified communications
Mashups
4)
– The universe on your desktop
“Skype inside”
5)
– Platform leadership—the voice of the ‘net
– Enterprise enabling

Engage Today
Signup for the Skype Developer Newsletter
1)
https://developer.skype.com/NewsletterSubscribe
Download Publishing Studio for Extras
2)
https://developer.skype.com/Download
Browse the Gallery
3)
https://extras.skype.com/
API bespoke biz dev queries
4)
bizdev.api@skype.net
General partner inquiries
5)
www.skype.com/feedback/partner/

Q&A
Contact information:
Paul Amery
paul.amery@skype.net

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