Skype: A global opportunity


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Paul Amery. Skype has over 171 million registered users from all 4 corners of the globe. As a developer Skype can provide you with the tools to build you application, and help you market your application to the users. This session presents to you the global opportunity available to developers.

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Skype: A global opportunity

  1. 1. Skype: A Global Opportunity eBay Developers Conference 2007 Paul Amery Director Skype Developer Program
  2. 2. Share, Reuse, and Remix This Talk These slides are available under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. You can blog, photograph, and share this information with others. Don’t forget to tag it ebaydevcon and ebaydevcon07. © 2007 eBay Inc. Some rights reserved. eBay and the eBay logo are among the registered trademarks of eBay Inc., PayPal and the PayPal logo are registered trademarks of PayPal, Inc., Skype and the Skype logo are trademarks of Skype Limited Corp., and the logo are trademarks of Ltd. Other trademarks and brands are the property of their respective owners.
  3. 3. Agenda 1. Skype basics 2. Skype today 3. Skype Developer Program 4. Big Five trends 5. Developing with Skype: How 6. Extras overview and partners 7. Upcoming and new
  4. 4. Skype Basics It’s Simple • All you need is a broadband Internet connection • Download the Skype software at • Plug in your headset or Skype-certified phone • Find your contacts and press the green button
  5. 5. Skype Basics It’s Free • Skype-to-Skype calls are always free • Chat/Instant Messaging (up to 50 people) • Conference Calling (up to five people) • Video Calling • File Transfer (any file, any size, to any Skype buddy)
  6. 6. Skype Services That Cost a Little Skype Voicemail SkypeOut • Pay per minute for long-distance and international calls to landline phones & mobiles • Buy subscriptions that give unlimited calls nationwide • Call forwarding to any number Skype Personalization SkypeIn • Buy up to ten telephone numbers in many countries or local regions Voicemail • Unlimited ten-minute voicemails Personalize Skype • Avatars, ringtones, extras, etc.
  7. 7. Skype—Registered Users (in millions) 225 196 200 Skype has been 171 175 downloaded half a 150 136 billion times 125 113 94.6 100 74.5 75 57.2 44.1 50 32.9 19.8 25 11.5 6.8 4.1 0 Q104 Q304 Q105 Q305 Q106 Q306 Q107
  8. 8. A Three-year-old Company with a History of Rapid Innovation Skype Extras • Click to call with SO from any Web site • Public chats • Enterprise compatibility • Skype Video • Web Presence • Mood messages Skype—more • Contacts: Import, Tags, Quick Filtering than just a • voice call Redesigned UI • PayPal Auto Top-up • 14 local currencies • Bank transfers in 50 countries • • SkypeIn Launched Online and offline payment methods • • Central Buddy List Administer multiple accounts • Ten-way Conference Calls • Import Contact Wizard • Pocket PC Client • • Voicemail to anyone Wi-Fi phones • • Call Forwarding Various Bluetooth, cordless, USB devices • SMS messages • • Ring-tones, avatars SkypeOut Skype Shared Groups • • Web, Email Toolbars Launched Launched Skypecasts • 2003 2004 2005 2006
  9. 9. 2007: Extending the Conversation Skype-certified products and unlimited calling cards in 1,800 US stores
  10. 10. 2007: Extending the Conversation SkypePrime Global expertise marketplace
  11. 11. 2007: Extending the Conversation SkypeFind Share business recommendations (100k+ listings)
  12. 12. 2007: Extending the Conversation Send Money …with PayPal over Skype
  13. 13. How Skype Enriches My Own Conversation
  14. 14. Skype Developer Program Drive evolving platform of API's, SDK’s • Rapid route to market and monetisation • for ISV and developers Technical enabling services: support, • certification, docs, roadmap Evangelism and education • Larger partner platform technical consulting •
  15. 15. SDP Serve 4500+ Developers Partner Relations Team Paul Director of SDP Lester Platform Partner Manager Ants Partner Relationships Caitlin Gallery Editor New Hire DevZone Editor Technical Services Team Wolli API and Tech Services Team Mirje Developer Support Kristo Software Certification Avo Technical Docs
  16. 16. What We’ve Been Doing Since Last DevCon Opportunity to monetize 1. Extras Manager launched Dec 2006, v3.0 2. 13 million+ downloaded Extras 3. Rapid, clear route to market 4. New, dedicated Games channel for developers 5. New monthly newsletter, better comms 6. Dedicated Partner Relationship Manager 7. Dedicated Platform Integration Manager 8. More events and awareness (Journals, Skype Nights) 9. 10. Professional Technical Services (paid certification, support)
  17. 17. What Our Partners Say Revenue, Downloads, User Base “Four-fold new revenue increase” “From 1,000 to 1 million downloads a month” “Our relationship has enabled Unyte to acquire a broad international customer base that now reaches 30 countries”
  18. 18. Developer Trends
  19. 19. Global Trends: “The Age of Participation” Unified Mobile Contacts Community Voice 2.0 *Mashups and GeoWeb * Source:
  20. 20. Concept to Cash
  21. 21. Developing with Skype (1) Skype Distributed (2) ‘Skype Inside’ Skype4COM, Web Buttons Skype4Java Office Toolbar Outlook Toolbar Skype CTI Connector 2.0 (Salesforce)
  22. 22. Skype Distributed: Route to Market Platform Target/Market 1 2 3 Games Windows Productivity (Extras) Go to Market Engage and Get Enabled Community Flash (Extras) Integrate Java Personalisation Web/COM Sharing Linux Business Movies Mobile Mobile Third-party/ Third-party/ own solution Enterprise
  23. 23. Extras Overview & Demo
  24. 24. Extras Update Integrate, license and • distribute your application to massive Skype user base Promoted inside the client • Varying promotional levels • Voted most popular feature • when released in v3.0 by users 21M downloads since Dec ’06 • 70 Extras available •
  25. 25. So How Does it Work? Click
  26. 26. Popular Extras: A Closer Look…
  27. 27. SDP Partner Demo
  28. 28. Newly Announced: Games Channel Dedicated channel • for games developers New APIs for games • (scoreboard) Channel services: • Marketing, DRM and Billing Managed by Easybits for Skype •
  29. 29. Upcoming & Next Steps
  30. 30. So What’s Upcoming in 2007? 1) Extras for Windows – Showcase Directory and CD – Wider blogger review of pre-published Extras (good marketing) 2) Platform – Platform “Unconference”—partner input and requirements – Dedicated Platform Manager—deeper integration projects – Build up Mac and Mobile developer channels and apps – Explore potential for more Open Source and Mashups 3) Partner Relations – Dedicated PRM, regular planning and review. Dedicated contact. – Approved Skype Developer logo and partner pack—roadmaps and rich data – Showcase Directory/CD—your solutions 4) Education, Recruitment and Events – More Skype Nights—geek event – Tokyo event—end of September – Looking into Skype Technical Press
  31. 31. What Do We Need More of From You? Community and Conversation enhancers 1) – Complementing and extending the basics—voice and chat – Simple-to-use is the key Games 2) – Casual gaming, 10mb max, two-player Business and SME Productivity 3) – Officeand Outlook bridges – 30%+ of Skype users are SME and business users – Unified communications Mashups 4) – The universe on your desktop “Skype inside” 5) – Platform leadership—the voice of the ‘net – Enterprise enabling
  32. 32. Engage Today Signup for the Skype Developer Newsletter 1) Download Publishing Studio for Extras 2) Browse the Gallery 3) API bespoke biz dev queries 4) General partner inquiries 5)
  33. 33. Q&A Contact information: Paul Amery
  34. 34. Thank you! Please give your completed session evaluation to the room monitor as you exit. Your feedback is extremely valuable to us! Questions? To learn more, visit