Sep 27 2007 San Jose Event P Amery

Skype Developer Program ‘ Enhance the conversation’ Paul Amery: Director SDP [email_address] Sep 27 2007. San Jose

Why today? Key messages

(1) The Skype Public Platform is significantly evolving: plug outs

(2) We have a dynamic developer community : showcase today

(3) We are announcing new initiatives and Mashup winner

Introductions: Some U.S and other SDP partners

Yugma Inc. Minnesota

JiWire Inc. San Francisco

DialCom. San Francisco

Emotive Communications Inc. Encino

Convenos. Scotts Valley

EasyBits. Extras Ops Partner/Game Channel

TeleVoce

Motiv. Netherlands

ByteMobile. Mountain View

DataPoint Solutions. San Jose

Propel. San Jose

WebDialogs – now Lotus Sametime Unyte

In the beginning... Lenn Pryor

How do you measure the value of a developer platform?

1. Is the platform rich and extensive?

2. Is there a large, energetic community?

3. Is there a big, rapid pipeline of complementory end user solutions?

An audit: SDP 12 months ago “ D for Skype Developer” – platform not evolving “ Is Skype neglecting it’s developers?” – no clear route to market * Stuart Henshall, Skype Journal ** Katie Fehrenbacher, GigaOM Client APIs available Back end Gallery Good foundations of a developer program √ √ √ x x Sources: * http://skypejournal.com/blog/archives/2005/07/skype_developer.php ** http://gigaom.com/2006/08/25/skype-developers/

Today: (1) The Skype Public Platform is evolving

New: 1 st Web Service from Skype: Prime, then Find (plug-out)

New: Open sourcing of Skype4COM

Evolving: “API 2” – conversation API’s

Evolving: Open sourced Skype4Java

Evolving: “Some of the best API docs out there”

Evolving : More wrappers, Skype 4 Python, Flash

Which means more options for developers…

Plug-in

Public APIs (05+)

Extras Distribution (Q406)

Plug-out

Mashups (Q307)

Web Services (08)

today emerging

Today (2): We have an active, global ecosystem ~6000 community developers, ~50 professional SW partners

Today (3) Clear route to market (RTM), many solutions

130+ integrated apps

70 extras in Extras Manager (for Windows)

34 in web & remote

20+ mashups

4 Mac, 1 Linux app

Ranges from enterprise business solutions to consumer dating/avatar/ringtone extras

https://extras.skype.com/

What’s popular (Dec 13-Sep 19 2007) +11m games Total Cumulative Downloads 20,921,606 100% 1. CrazyTalk 6,545,675 31.29% 2. Sketch Pad 2,201,272 10.52% 3. Pamela MP3 Call Recorder 1,998,428 9.55% 4. Ringjacker 1,829,928 8.75% 5. Boost My Profile with veroSee 1,287,370 6.15% 6. Unyte Application Sharing 1,227,806 5.87% 7. Movies 1,051,732 5.03% 8. TalkAndWrite 829,040 3.96% 9. KishKish Lie Detector 750,024 3.58% 10. Last.fm Radio 576,953 2.76%

Route to market makes a difference “ Our relationship with SDP has enabled Unyte to acquire a broad international customer base that now reaches 500,000 users and 30 countries. Without our relationship with the Skype Developer Program, this kind of market reach would not have been possible for us.” Gershon Goren, Director of Engineering – WebDialogs (now IBM) http://www.oreilly.com/pub/a/etel/2007/05/31/skype-developer-program-a-tale-of-pioneering-and-persevering.html > Over 32 million Extra downloads in 9 months

We still have more to do: 2008+ targets

Make the Platform roadmap a reality

Grow the community

A faster, simpler route to market: payments & surfacing

Lots more solutions: plugins or plugouts, better biz app promotion

Small team Big things Platform & API TechEd & Comms Relationship (R+R) & Events Publishing & Tech Services Lester Wolli Avo Halina Ants Paul Mirje Kristo Caitlin

Proof of Life: Plug-ins: Extras Plug-outs: Mashups

CrazyTalk #1 downloaded Extra

So where next?

Coming soon… Skype Approved Integrator Platform Roadmap: Web Service Skype Technical Press

developer.skype.com

Top 10 2007 Skype Mashups video https://developer.skype.com/press?action=AttachFile&rename=Skypeextrasvideo.zip

And the winner of the U.S. mashup category is… JiWire Wi-Fi Companion for Skype http://www.jiwire.com/skypebot-download.htm

Thank you