Why Personal Clouds Need A Network
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Why Personal Clouds Need A Network

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Drummond Reed, Managing Director of the Respect Network, speaking at the Personal Cloud meetup on 29 January 2013.

Drummond Reed, Managing Director of the Respect Network, speaking at the Personal Cloud meetup on 29 January 2013.

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Why Personal Clouds Need A Network Why Personal Clouds Need A Network Presentation Transcript

  • R Respect Network™ The Personal Cloud NetworkWhy$Personal$Clouds$Need$a$Network$Personal$Cloud$Community$Meetup$2013<01<29$Drummond$Reed,$Managing$Director,$Respect$Network$
  • RThe$Problem:$$Managing$Personal$Data$and$CommunicaFons$ 2$
  • For$many$people,$ managing$personal$data$ and$communicaFons$is…$Too#much#work# Too#unsafe#Too#confusing# Too#distrac3ng# 3$
  • Everyone#online$has$at$least$some$of$these$problems$•  Too$many$usernames/passwords# •  Too$much$social#network#noise#•  Constant$fear$of$phishing# •  Data#sca@ered#across$mulFple$ devices$and$networks$•  Dumb,$repeFFve$online#forms# •  Behavioral$tracking#•  IncompaFble$calendar/contact$ synchroniza3on# •  No$strong$online#iden3ty#•  Creepy$personalized$ads$ •  Constant$need$to$unsubscribe#•  Hard$to$find$receipts# •  Inability#to#prevent#sharing$•  Incompa3ble$file$sharing$ •  Fear$of$data#breaches#•  Manual$change=of=address# •  Worry$about$backups#•  Overflowing$inboxes# •  No#data#portability# 4$
  • Personal$computers,$smartphones,$and$social$networks$were$supposed$to$make$ all$of$this$easier$for$us…$ 5$
  • …instead$they$have$just$given$us$more$data,$relaFonships,$and$communicaFons$ to$manage$ 6$
  • RThe$SoluFon:$$A$Personal$Cloud$Network$ 7$
  • Personal#clouds#are$#3$on$Gartner’s$list$of$ Top$10$Strategic$Technologies$of$2013$ 8$
  • Why?$Because$they#solve#this#problem# Personal$ cloud$ 9$
  • A$personal$clouds$lets$you$connect…$ Personal$•  all$your$data# cloud$•  all$your$devices#•  all$your$apps#•  all$your$rela3onships## …in$one$safe$place$ 10$
  • Most$importantly,$it$lets$you$own#and#control#this$informaFon—for#life# 11$
  • This$is$a$dramaFcally$different$model$than$today’s$social$networks,$whose$value$lies$in$aggrega3ng#and#centralizing#vast$quanFFes$of$personal$data# 12$
  • It$is$also$a$different$model$than$the$companies$offering$ standalone$personal#data#vaults# Qiy$ 13$
  • Why?$Because$personal$clouds$don’t$solve$this$problem$alone$ Personal$ cloud$ 14$
  • They$do$it$by$forming$a$network$ Personal$ cloud$Personal$ cloud$ 15$
  • A$peer<to<peer$trusted$communicaFons$network$ Personal$ Personal$ cloud$ cloud$ Personal$ cloud$ Personal$ cloud$ 16$
  • A$network$that$can$also$safely$connect$people$to$businesses# Personal$ Personal$ cloud$ cloud$ Personal$ cloud$ Personal$ cloud$ Business$ cloud$ 17$
  • Each$link$on$the$network$is$a$secure$communicaFons$ connecFon$called$a$personal#channel# Personal$ Personal$ cloud$ cloud$ Personal#channel# 18$
  • A$personal$channel$is$an$opt=in#permissioned#rela3onship## for$exchanging$both$secure#messages#and$secure#data# Secure$messaging$Personal$ Business$ cloud$ cloud$ Secure$data$sharing$ Respect$Network$communicaFons$ are$based$on$the$open$standard$XDI$ semanFc$data$interchange$protocol# 19$
  • For$a$marketer,$a$personal$channel$is$a$new$tool$for$building## life3me#rela3onships#and$high=loyalty#customers# Personal$ Ongoing$inFmate$dialog$about$$ Business$ cloud$ customer$needs$and$company$offers$ cloud$ Personal$channels$enable$businesses$to:# •  Give#customers#one<click$access$(e.g.,$sign< on,$ordering,$receipts,$recommendaFons)$ •  Learn#more$about$a$customer$with$one<click$ (e.g.,$sizes,$preferences,$reputaFon)$ •  Be#no3fied#about$customer$events$and$ intents$(e.g.,$change<of<address,$new$baby)$ •  No3fy#customers#about$exactly$the$topics$in$ which$they$are$interested$ •  Retain#customers#no$maher$how$oien$they$ move$or$change$contact$addresses$ 20$
  • One$of$the$first$uses$of$personal$channels$will$be$personal#logins— the$equivalent$of$social$logins$but$from$a$personal$cloud$ Social#logins# Personal#logins# Social$ Personal$ network$ •  Proprietary$ cloud$ •  Open$standard$ •  Not$portable$ •  Portable$ •  Not$contextual$ •  Contextual$ •  Limited$data$ •  Unlimited$data$ sharing$opFons$ sharing$opFons$ •  Depend$on$the$ •  Under$your$ social$network$ personal$control$ •  Lost$if$you$lose$ •  Protected$for$life$ the$account$ 21$
  • Personal$clouds$are$also$a$giant$win$for$developers$Personal$ App$ cloud$ cloud$ Every$app$that$runs$on$a$ personal$cloud$network$ has$its$own$app#cloud# with$a$personal$channel$ to$every#user#of#the#app# 22$
  • Personal$login$is$just$the$first$of$many$reasons$why$developers$ will$want$to$build#apps#for#this#new#plaLorm# Secure$messaging$ Personal$ App$ cloud$ cloud$ Secure$data$sharing$ Personal$clouds$will$enable$developers$to:# •  Strongly#assure#users#that$the$app$will$ respect$each$user’s$personal$data$ •  Securely#message#and#intelligently#no3fy# users$with$wriFng$any$addiFonal$code$ •  Store#and#access#shared#data#with$a$full,$ standard,$portable$permission$model$ •  Create#new#shared#data#types#at$either$the$ global$or$community$levels$ •  Give#users#full#data#portability#with$no$ addiFonal$effort$ 23$
  • The$easiest$way$to$understand$the$high<level$architecture$of$a$personal$cloud$network$is$to$$ begin$with$the$global$email$network$ 24$
  • The$email$ecosystem$in$1990$ MCI$ Compuserve$ ? AOL$ ? LAN! LAN! LAN! ? LAN! …! 25$
  • The$email$ecosystem$in$2000$ The$emergence$of$an$ open$standard$P2P$ email$protocol$(SMTP)$ coupled$with$a$scalable$ discovery$service$(DNS)$ gave$rise$to$a$globally$ interoperable$email$ network$ SMTP Email Network! 26$
  • The$data$sharing$ecosystem$in$2010$ Facebook$ Twitter$ ? LinkedIn$ ? LAN! LAN! LAN! ? LAN! …! 27$
  • The$data$sharing$ecosystem$in$2020$ The$emergence$of$an$ open$standard$P2P$data$ sharing$protocol$(XDI)$ coupled$with$a$scalable$ discovery$service$(XDI)$ will$give$rise$to$a$ globally$interoperable$ personal$cloud$network$ XDI Data Sharing Network! 28$
  • However$a$technical$protocol$ alone$is$not$enough—like$a$ Users# credit$card$network,$a$personal$cloud$network$also$ Business#Layer# needs$a$shared$trust#model# and$business#model# Legal#Layer# Technical#Layer# 29$
  • At$the$legal$layer,$the$Respect$ Network$uses$the$Respect#Trust#Framework—the$groundbreaking$ personal$data$framework$listed$with$OIX$(Open$IdenFty$Exchange)$in$May$2011$that$won$the$Privacy# Award#at$the$2011$European$ IdenFty$Conference$ 30$
  • At$the$business$layer,$the$Respect$Network$business$model$is$ paherned$aier$the$credit#card#interchange#fee#model# $ $ $ R $Issuing bank! Acquiring bank! Cloud provider! Cloud provider! Personal$ Business$ Payment$ cloud$ cloud$ Personal channel!$ $ $ $ Rewards! Interchange fee! Rewards! Relationship fee! TransacFon$ RelaFonship$ On$a$credit$card$network,$businesses$pay$ On$the$Respect$Network,$businesses$pay$ interchange#fees#based$on$the$value$of$the$ rela3onship#fees#based$on$the$value$of$the$ transacFons$facilitated$by$the$network$ relaFonships$facilitated$by$the$network$ 31$
  • Respect#Network#Founding#Partners# 32$
  • R Respect Network™ The Personal Cloud Network