Polycom Communicator briefing for Skype Journal - Presentation Transcript
Polycom Communicator Jim Kruger VP, Voice Marketing April 25, 2006
Polycom Communicator Personal USB speakerphone device for business-quality, full-duplex Skype voice and video calls Cobalt Blue Charcoal Gray
By the WW Leader in Conference Phones SoundStation VTX 1000 TM SoundStation2 SoundStation2W VoiceStation TM 100 Good Better Best Small Room Medium Room Large Room SoundStation IP4000
Polycom is the category brand
2MM+ Conference Phones Sold
90%+ Market Share
Polycom Communicator - Features High-Fidelity Speaker Dual Stereo Microphones LED Light Ring Finger Tip Call Control Stereo Headphone Jack
Up to 22 KHz Wideband
5+ ft. Mic Range
Self-contained USB cable
PDA size - approx. 5” x 3” x .85”; 5 - 6 oz.
Why is it unique? Business Quality - Only Skype-certified speakerphone that delivers business-class, high-fidelity performance with echo cancellation and full-duplex Wideband – Supports full range of Skype voice quality (16 kHz for Skype-to-Skype calls) Superior Skype Integration - Optimized Skype voice quality; API-level integration with convenient buttons to launch Skype, pick-up/hang-up calls, control volume, etc. without using mouse Sleek, Smart, Portable Design – PDA-size; USB cable powers device and stores stores inside High Quality Components - Includes two stereo microphones for individual or group calls (up to 5 foot range), and high-fidelity speaker (22 kHz) that can also play CD-quality music or presentation audio (stereo capable)
Who is it for?
30% of Skype users who primarily use it for business calls ~30M+ users WW.
Skype key benefit – presence capabilities, ease of use, text chat, voice quality, cost effectiveness
Skype users who do not want to be tethered to a headset to achieve good quality.
Mobile workers who need business quality portable device to use with a laptop in a broad range of usage environments.
Users who need a business-class device for individual and group Skype calls
Simple Set-Up & Use
USB powered
Cable provided and stores in device
No batteries to charge
Buttons on device enable users to launch Skype, pick up/hang up calls, control volume, etc. w.o. relying on mouse.
Skype/Polycom Relationship
Strategic relationship with multiple offerings
Polycom Communicator is co-branded with “Skype Certified”
Sell through Skype store and Polycom channels
Co-marketing
Computer Calling Kit for SS2 & SS2W $39 Communicator $129
Go To Market Overview
Launch: May 1, 2006, worldwide
General Availability: by July 1 2006
List price: $129 USD
Channels:
Retail
DMRs/Catalogs/Online
Skype Store (online)
Packaging available in multiple languages for North America, CALA, EMEA and APAC
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