Polycom Communicator briefing for Skype Journal

1,384 views
1,294 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,384
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
72
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Polycom Communicator briefing for Skype Journal

  1. 1. Polycom Communicator Jim Kruger VP, Voice Marketing April 25, 2006
  2. 2. Polycom Communicator Personal USB speakerphone device for business-quality, full-duplex Skype voice and video calls Cobalt Blue Charcoal Gray
  3. 3. By the WW Leader in Conference Phones SoundStation VTX 1000 TM SoundStation2 SoundStation2W VoiceStation TM 100 Good Better Best Small Room Medium Room Large Room SoundStation IP4000 <ul><li>Polycom is the category brand </li></ul><ul><li>2MM+ Conference Phones Sold </li></ul><ul><li>90%+ Market Share </li></ul>
  4. 4. Polycom Communicator - Features High-Fidelity Speaker Dual Stereo Microphones LED Light Ring Finger Tip Call Control Stereo Headphone Jack <ul><li>Up to 22 KHz Wideband </li></ul><ul><li>5+ ft. Mic Range </li></ul><ul><li>Self-contained USB cable </li></ul>PDA size - approx. 5” x 3” x .85”; 5 - 6 oz.
  5. 5. Why is it unique? Business Quality - Only Skype-certified speakerphone that delivers business-class, high-fidelity performance with echo cancellation and full-duplex Wideband – Supports full range of Skype voice quality (16 kHz for Skype-to-Skype calls) Superior Skype Integration - Optimized Skype voice quality; API-level integration with convenient buttons to launch Skype, pick-up/hang-up calls, control volume, etc. without using mouse Sleek, Smart, Portable Design – PDA-size; USB cable powers device and stores stores inside High Quality Components - Includes two stereo microphones for individual or group calls (up to 5 foot range), and high-fidelity speaker (22 kHz) that can also play CD-quality music or presentation audio (stereo capable)
  6. 6. Who is it for? <ul><li>30% of Skype users who primarily use it for business calls ~30M+ users WW. </li></ul><ul><ul><li>Skype key benefit – presence capabilities, ease of use, text chat, voice quality, cost effectiveness </li></ul></ul><ul><li>Skype users who do not want to be tethered to a headset to achieve good quality. </li></ul><ul><li>Mobile workers who need business quality portable device to use with a laptop in a broad range of usage environments. </li></ul><ul><li>Users who need a business-class device for individual and group Skype calls </li></ul>
  7. 7. Simple Set-Up & Use <ul><li>USB powered </li></ul><ul><li>Cable provided and stores in device </li></ul><ul><li>No batteries to charge </li></ul><ul><li>Buttons on device enable users to launch Skype, pick up/hang up calls, control volume, etc. w.o. relying on mouse. </li></ul>
  8. 8. Skype/Polycom Relationship <ul><li>Strategic relationship with multiple offerings </li></ul><ul><li>Polycom Communicator is co-branded with “Skype Certified” </li></ul><ul><li>Sell through Skype store and Polycom channels </li></ul><ul><li>Co-marketing </li></ul>Computer Calling Kit for SS2 & SS2W $39 Communicator $129
  9. 9. Go To Market Overview <ul><li>Launch: May 1, 2006, worldwide </li></ul><ul><li>General Availability: by July 1 2006 </li></ul><ul><li>List price: $129 USD </li></ul><ul><li>Channels: </li></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>DMRs/Catalogs/Online </li></ul></ul><ul><ul><li>Skype Store (online) </li></ul></ul><ul><li>Packaging available in multiple languages for North America, CALA, EMEA and APAC </li></ul>
  10. 10. Thank You

×