Personal Data Economy Action Plan - Get Smart, Get Connected, Get Proof
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Personal Data Economy Action Plan - Get Smart, Get Connected, Get Proof

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The is a rough draft curriculum unit for enterprise pros interested in using personal data, VRM, user-centric digital identity, and privacy to improve operations. The focus is on what to do after the ...

The is a rough draft curriculum unit for enterprise pros interested in using personal data, VRM, user-centric digital identity, and privacy to improve operations. The focus is on what to do after the class.

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Personal Data Economy Action Plan - Get Smart, Get Connected, Get Proof Personal Data Economy Action Plan - Get Smart, Get Connected, Get Proof Presentation Transcript

  • PERSONAL DATAECONOMYACTION PLANGet Smart,Get Connected,Get ProofPhil Wolff, Let My Data Gopwolff@dijest.comBeta DeckI’m circulating thisrough draft forfeedback.Constructivecritique and bitingcommentary arevery welcome.
  • PREFACE (WHY I WROTE THIS)I drafted this deck as an end-of-day call-to-action forenterprise professionals for a series of talks andworkshops about the personal data economy in2013Q1.Goal: help potential change agents build theexpertise, relationships, and reputation they needto drive personal control of personal data in theirorganization.
  • SO YOU’VE LEARNED ABOUT PERSONAL DATA„  You learned about digital identity through the lenses ofculture, psychology, law, regulation, commerce, andtechnology„  You can name the emerging technologies.„  You mapped the business roles played within thepersonal data ecosystem„  You’re aware of US, Europe public-private initiatives„  You diagrammed business models and the economicsof personal dataYou are exploding with knowledge and enthusiasm
  • SO WHAT DO YOU DO BACK ATTHE OFFICE?HOW DO YOU TURN KNOWLEDGEINTO ACTION?
  • THE AGENDA„ Learn the space„ Follow the pioneers„ Assess Risks and Opportunities„ Experiment to build capabilities„ Start socializing concerns amongyour peers
  • DIVE DEEPER INTO THE FIELDBecome the person at your company whoknows more than one Wikipedia entryabout personal data
  • READING LIST„ The Classics: books, essays, posts,papers, videosBeta Deck
  • LEARN MORE„ Subscription list – What to track now:„ Lists„ Blogs„ KeywordsBeta Deck
  • LEARN MORE„ Rub elbows„ associations, meetups, conferences„  PDEC Research Membership„  IIW: The Internet Identity Workshop„  Personal Cloud listervBeta Deck
  • LEARN MORE„ The TL:DR short list„ if you had only one more hour, do thisnext...Beta Deck
  • ASSESS YOUR ORGANIZATIONKnow where you start so you can plan
  • ASSESS„ WHAT’S OUR BASELINE?„ HOW RELEVANT IS SMALL DATA TO OURWORLD?„ WHAT ARE OUR CAPABILITIES?„ CAN WE RESPOND AND LEAD?„ WHO ARE MY NATURAL ALLIES WITHINAND WITHOUT?
  • HOW MUCH FLOWS AND STORES?„ Volume:„ What personal data do we collect,hold, use, share?„ How do we use it now?„ How is this changing?„ Trends? Forecast?
  • IS OUR DATA GOOD?„ Quality:„ How much of our personal data isaccurate? Fresh? Relevant?„ Patterns? Trends?
  • WHAT’S OUR INVESTMENT?„ Finance:„ What do we spend on our ownpersonal data and on data sourcedfrom outside?„ Patterns? Trends?  
  • ADD CONTEXT„ Maps:„ How does our use of personal datamap to„  our organization structure?„  our business models?„  our information systems?„  our partners?
  • WHAT’S OUR RELATIONSHIP WITH GOV?„ Regulation:„ How does regulation affect ourincreasing personal control of personaldata?„ Which regulatory frameworks affect usmost? US? Canada? EU? Japan? China?
  • HOW DO WE DO CHANGE?„ Culture:„ How do we talk about risk?„ How do we think about customers?„ How much change can we tolerate?„ What sorts of proposals survivescreening?„ How does personal data align withexisting strategy agenda?
  • CAN WE LEAD?„ Leadership:„ What’s the path to executivesupport?„ Where will we find opposition?
  • FORM YOUR NETWORKDon’t go it alone
  • CONSPIRE WITH FRIENDS„ Form a tiger team. Or a cabal.„ Who should be on this diverse team?„ Represent line functions and stafffunctions.„ Start your backchannels„ Executive sponsorship.„ (an old saw, but true)„ Workshop for teams (I know folkswho offer two-day offsites)
  • DESIGN PILOT PROJECTSExperiment to build competence
  • DESIGN YOUR PILOT PROJECTS„ Experiments to„ Build skills„ Develop evidence„ Cultivate support„ Five small pilots you might try...
  • “ASSESSMENT” PILOTS.„ Map, diagram, measure.Where are you now?„ What new capabilities doesyour organization need toknow this and keep it fresh?
  • “TRUST” PILOTS.„ Experiment with different flavors ofgiving prospects and customers morecontrol of personal data within yourexisting services; measure outcomes,see what works.„ Try partnering with personal cloudservices; identify limits to adoption,quality, experience; name opportunitiesfor growth, engagement.
  • “DATA FREEDOM” PILOTS„ Follow Google’s Data Liberation Frontexample for data export on small subset ofpersonal data.„ Measure how this makes customersperceive you, how customers use the data,opportunities to make the exportexperience more satisfying for customers.„ Identify resistance within your organizationand learn causes for resistance.
  • “TECH” PILOTS.„ Which emerging IT standards in yourindustry could make it easier to managepersonal data lifecycles?„ Assess them: if strong, plan how toembrace; if weak, plan how to improve orstop them.„ Talk to your ERP, CRM and other appproviders about their views; how far alongthe learning curve have they progressed?  
  • “POLICY” PILOTS.„ Test your terms of service and customercontracts to learn how well/poorly theyare read, understood, complied with.„ Experiment with improved accessibility,readability, usability to see if customerunderstanding and behavior change.
  • SOCIALIZE AND EVANGELIZEPower to Your People
  • ENGAGE FRENEMIES  „ Find others in your supply chain ordistribution network to start thepersonal control conversation„ Find rivals to explore opportunities forcooperation„ Host summits or unconferences tofoster dialog within your industrysegment
  • BACK AT THE OFFICE…„ Learn the space„ Follow the pioneers„ Assess Risks and Opportunities„ Experiment to build capabilities„ Start socializing concerns amongyour peers
  • SO, WHAT DO YOU THINK?How is this deck performing against itsgoal?Goal: help potential change agents buildthe expertise, relationships, andreputation they need to drive personalcontrol of personal data in theirorganization.
  • LET’S HAVE A COFFEE CALL„ I am here to help„ Phil Wolff„ 1-510-444-8234„ Skype: evanwolf„ LinkedIn„ LetMyDataGo.org„ pwolff@dijest.com