From Concept To Cash Lester Madden Platform Manager Skype

Agenda What are extras Promotion in the client Building/deploying extras WebDialogs

What are extras

Promotion in the client

Building/deploying extras

WebDialogs

Skype Extras Rapidly scalable method of building and integrating viral functionality within the Skype client 196 m Skype users are easily able to access and share these offerings that enrich the Skype experience Launched on the 13 th of December 2006 12.5 millions downloads since launch Up to 300,000 downloads per week per application

Rapidly scalable method of building and integrating viral functionality within the Skype client

196 m Skype users are easily able to access and share these offerings that enrich the Skype experience

Launched on the 13 th of December 2006

12.5 millions downloads since launch

Up to 300,000 downloads per week per application

Top Ten Downloads: Dec 13 to May 30 2007 cumulative Cumulative since Gold Launch on 13 December 2006 Updated through 20 February 2007 Over 15 million downloads since Extras Manager launch Dec. 2006 1.73% 270,358 Talking Headz by Gizmoz 10. 2.36% 367,993 Last.fm Radio 9. 2.47% 384,798 TalkAndWrite 8. 4.20% 654,916 KishKish Lie Detector 7. 6.39% 996,133 Unyte Application Sharing 6. 8.00% 1,247,120 Ringjacker 5. 8.13% 1,267,212 Boost My Profile with veroSee 4. 10.72% 1,670,988 Pamela MP3 Call Recorder 3. 12.85% 2,003,735 Sketch Pad 2. 34.10% 5,317,280 CrazyTalk 1. 15,594,091 Total Cumulative Downloads

Summary 1. Develop & Publish 2. Share & Certify 3. Use 4. Sell & Track Concept to Cash: Life Cycle

Premium Menu Placement

Featured Placement

Listed Placement

Publishing Studio Features Localization support Skype localized into 28 languages DRM Protection Licensing server Rich licence models available Discount engine for promotions Various application types DHTML Java Application (exe) DLL Rich reporting tools

Localization support

Skype localized into 28 languages

DRM Protection

Licensing server

Rich licence models available

Discount engine for promotions

Various application types

DHTML

Java

Application (exe)

DLL

Rich reporting tools

Revenue sharing Premium 40% revenue share agreement Localized to Skype tier 1 languages Application must be Skype certified Featured 30% revenue share agreement Applications must be Skype certified Listed 25% revenue share agreement Premium/Featured applications need to complete a nomination form for review. Successful applicants will be notified Purchase via Skype Credits

Premium

40% revenue share agreement

Localized to Skype tier 1 languages

Application must be Skype certified

Featured

30% revenue share agreement

Applications must be Skype certified

Listed

25% revenue share agreement

Premium/Featured applications need to complete a nomination form for review.

Successful applicants will be notified

Purchase via Skype Credits

Using the Publishing Studio Demo

Engage with us (1) Download Publishing Studio for Extras  https://developer.skype.com/Download (2) Signup to the Skype developer newsletter  https://developer.skype.com/DevZone (3) New business ideas  [email_address] (4) Browse the Gallery  https://extras.skype.com/

(1) Download Publishing Studio for Extras

 https://developer.skype.com/Download

(2) Signup to the Skype developer newsletter

 https://developer.skype.com/DevZone

(3) New business ideas

 [email_address]

(4) Browse the Gallery

 https://extras.skype.com/

Lou Guercia WebDialogs

From Idea Make web collaboration accessible to the masses Rule #1: Develop a product you’d like to use with Skype…something that enhances your experience Contextually driven application & desktop sharing plug-in Rule #2: Don’t forget Rule #1 Appropriate for users of all skill levels Rule #3: Keep it Simple Stupid

Make web collaboration accessible to the masses

Rule #1: Develop a product you’d like to use with Skype…something that enhances your experience

Contextually driven application & desktop sharing plug-in

Rule #2: Don’t forget Rule #1

Appropriate for users of all skill levels

Rule #3: Keep it Simple Stupid

To Reality 30K users in first 30 days (Mar 2006) 250K users (Oct 2006) 500K users (May 2007) 30+ countries Seamless integration with Skype 3.0 One click application and desktop sharing Premium Menu Placement under “Do More” Introduction of paid offering – Unyte + Brand awareness and new leads

30K users in first 30 days (Mar 2006)

250K users (Oct 2006) 500K users (May 2007)

30+ countries

Seamless integration with Skype 3.0

One click application and desktop sharing

Premium Menu Placement under “Do More”

Introduction of paid offering – Unyte +

Brand awareness and new leads

Why Skype? A natural next step Call or chat naturally escalates to web collaboration User audience synergy Individuals, prosumers & SME’s Global reach Bring the “missing ingredient” to Skype users worldwide In a way that requires no real-time tech support

A natural next step

Call or chat naturally escalates to web collaboration

User audience synergy

Individuals, prosumers & SME’s

Global reach

Bring the “missing ingredient” to Skype users worldwide

In a way that requires no real-time tech support

Unyte with Skype unyte

The Challenge Seamless escalation requires seamless integration Work from within Skype contacts One set of credentials (optional) Rule #4: Offer free and paid solutions No SDP, just EAP at the time Patience and perseverance

Seamless escalation requires seamless integration

Work from within Skype contacts

One set of credentials (optional)

Rule #4: Offer free and paid solutions

No SDP, just EAP at the time

Patience and perseverance

The Result A single sign-in process, so that Unyte and Skype users don’t need to log into two accounts The ability to launch Unyte collaboration from Skype's chat, call, or contact list contexts The ability to access Skype's contacts and chat lists from Unyte A payment process for Unyte services that utilizes Skype credits as well as our own e-commerce

A single sign-in process, so that Unyte and Skype users don’t need to log into two accounts

The ability to launch Unyte collaboration from Skype's chat, call, or contact list contexts

The ability to access Skype's contacts and chat lists from Unyte

A payment process for Unyte services that utilizes Skype credits as well as our own e-commerce

The Opportunity Software Developer Program to make the journey easier An involved user base that pushes you to innovate and integrate The power of the Skype 3.0 platform Global reach 196+M users in 225 countries; Viral adoption 1:7 It’s a very compelling opportunity! Stay positive, work collaboratively

Software Developer Program to make the journey easier

An involved user base that pushes you to innovate and integrate

The power of the Skype 3.0 platform

Global reach

196+M users in 225 countries; Viral adoption 1:7

It’s a very compelling opportunity!

Thank you! Questions? To learn more, visit developer.skype.com documentation, tutorials, and more.