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OpenOakland: 3 goals for 2014
 

OpenOakland: 3 goals for 2014

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We're starting our 2014 strategy conversations for the local #OpenOakland Code for America volunteer brigade. Here are a few talking points for how to prioritize our strategy offsite.

We're starting our 2014 strategy conversations for the local #OpenOakland Code for America volunteer brigade. Here are a few talking points for how to prioritize our strategy offsite.

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    OpenOakland: 3 goals for 2014 OpenOakland: 3 goals for 2014 Presentation Transcript

    • More   Longer   Be*er  
    • More   •  We  released  5  apps  in  our  first  18  months   (110  days  per  app)   •  We  hosted  about  70  meetups,  two  CityCamps,   and  a  handful  of  other  mee@ngs   •  We  can  get  more  done  
    • More   •  In  2014:   –  Faster  cycle  @mes     •  From  110  days  to  30  for  easy  apps,  for  example   –  More  product  aJempts   •  Try  more   –  More  product  failure     •  Accept  more  risk,  more  difficulty   –  More  product  launches   •  Finish  more  
    • Longer   •  We’ve  been  love-­‐’em-­‐and-­‐leave-­‐em  with  most   of  our  projects,  abandoned  on  launch   •  So  we  don’t  iterate,  learning  from  users   •  So  we  don’t  build  social  and  community   elements  into  our  products   •  So  we  miss  on  building  user  adop@on,  usage   per  user,  and  the  benefits  our  apps  might   deliver  
    • Longer   In  2104:   •  Take  responsibility  for  products     past  first  launch   Growth  hacking   Community   development   Up@me  &   Recovery   Hos@ng   User  experience   Tech  support   Customer  service   systems   Analy@cs   CI     User  feedback   and  bug   repor@ng   Privacy   Revving  and   Release  Cycles   End  of  Life   Planning    
    • BeJer   •  Our  Brigade  can  serve  our  volunteers  be*er   •  Too  many  people  never  show  up,     show  up  only  once,     drop  out  part  way  through  a  project,     or  never  come  back  for  a  second  project   •  Not  enough  people  refer  their  colleagues  and   bring  them  to  hack  nights  
    • BeJer   •  Conversion  Rates  through  the  Brigade   Member’s  Journey   –  Turn  more  prospec@ve  volunteers  into  brigade   members   –  Deeper  engagement   Prospect   First   Mee@ng   First   Project   First  Code   Check-­‐In   First   Friend   Recruited   First   Leadership   Role  
    • BeJer   •  We  can  help  brigade  members  extract  more   value  from  their  OO  experience   –  Personal  goals:     •  Accomplish  tangible  results  for  the  community   •  Affiliate  with  professionals   •  Acknowledged  for  contribu@ons   •  Learn  new  skills   •  Feel  like  an  Oaklander  
    • BeJer   In  2014:     •  Cadres:     –  Organize  around  professional  disciplines     •  User  experience,  research,  design   •  Data  visualiza@on,  data  analysis,  data  science   •  DevOps,  produc@on  management   •  Partner  rela@onships,  business  analysis,  product   management   •  Growth  hacking,  community  management  
    • BeJer   In  2014:     •  Establish  and  iterate  our  People  func@ons   –  Recrui@ng   –  Onboarding   •  Every  newbie  Orientated  and  Connected  to  Cadre  &   Project  Teams  within  first  hour  of  first  visit   –  Reten@on   –  Professional  Development   –  Recogni@on  
    • BeJer   In  2014:     •  Cadres:     –  Deliver  value:     •  Recrui@ng   •  Professional  development  and  educa@on   •  Common  standards,  tools,  prac@ces  across  projects   •  Member  con@nuity  between  projects   –  Cadres  connect  across  brigades  
    • More   Longer   Be*er