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Getting value from employee weblogs:  a knowledge management approach Lilia Efimova  Telematica Instituut iceberg.telin.nl...
Weblogs at Microsoft <ul><li>Some examples </li></ul><ul><ul><li>The Old New Thing </li></ul></ul><ul><ul><li>MSN Search's...
Weblogs at Microsoft: work-related uses <ul><li>Communicating directly with others inside or outside of the organisation <...
KM perspective 5 December 2007, Online Information, London, UK
Undocumented or hidden in private spaces 5 December 2007, Online Information, London, UK
Not urgent, but important 5 December 2007, Online Information, London, UK
Unexpected connections 5 December 2007, Online Information, London, UK
Distributed apprenticeship 5 December 2007, Online Information, London, UK
Making it happen <ul><li>Learn about the risks and benefits to get rid of managerial fears. Trust your people. </li></ul><...
Making most from what is already there 5 December 2007, Online Information, London, UK Credit:  Operators Are Standing By ...
Making most from what it already there <ul><li>Carefully integrate with everyday work </li></ul><ul><ul><li>Time, workflow...
Smart aggregation 5 December 2007, Online Information, London, UK
Implications for KM  <ul><li>Personal passions have a (legitimate) place at work </li></ul><ul><li>Microactions aggregate ...
Follow-up <ul><li>Microsoft study  </li></ul><ul><ul><li>Lilia Efimova & Jonathan Grudin (2007).  Crossing Boundaries: A C...
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Getting value from employee weblogs: A knowledge management approach by Lilia Efimova

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Presented at Online Information 2007, December 5, 2007, London, UK. Weblogs written by employees of a company can be valuable communication and knowledge management assets, providing ways to speak in a human voice within or outside the organisation, to find previously undocumented expertise, and to create unexpected connections between people and ideas. Given their grass-root nature is there something that can be done to maximise those benefits? This presentation starts from examples of employee blogging (based on the results of a study at Microsoft) and then discusses how companies can benefit from it by integrating blogging as part of their knowledge management initiatives.

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Transcript of "Getting value from employee weblogs: A knowledge management approach by Lilia Efimova"

  1. 1. Getting value from employee weblogs: a knowledge management approach Lilia Efimova Telematica Instituut iceberg.telin.nl blog.mathemagenic.com
  2. 2. Weblogs at Microsoft <ul><li>Some examples </li></ul><ul><ul><li>The Old New Thing </li></ul></ul><ul><ul><li>MSN Search's WebLog </li></ul></ul><ul><ul><li>Proudly Serving My Corporate Masters </li></ul></ul><ul><ul><li>Mini-Microsoft </li></ul></ul><ul><li>Some stories </li></ul><ul><ul><li>How have blogs influenced you? </li></ul></ul><ul><ul><li>Waveland, Blogs, and BlogHer Q&A </li></ul></ul><ul><ul><li>Thanks, Microsoft </li></ul></ul><ul><ul><li>Scoble hype around the world </li></ul></ul><ul><li>The study </li></ul>23 August 2006, HUMlab, Umea University, Sweden
  3. 3. Weblogs at Microsoft: work-related uses <ul><li>Communicating directly with others inside or outside of the organisation </li></ul><ul><ul><li>“ We were trying to ship something and I have no external exposure to people, so starting a weblog was partly to talk about it with outsiders” </li></ul></ul><ul><li>Documenting and organising own work </li></ul><ul><ul><li>“ Either I could have written that down as an internal note and just kept that or now it’s out there on internet, so I can find it more easily and also get hints from folks” </li></ul></ul><ul><li>Showing the human side of the company </li></ul><ul><ul><li>“ I’m tired of being called evil” </li></ul></ul><ul><li>Task-related: accelerate use of MS tools, get feedback on features, provide information, advertise events, promote MS jobs </li></ul>5 December 2007, Online Information, London, UK
  4. 4. KM perspective 5 December 2007, Online Information, London, UK
  5. 5. Undocumented or hidden in private spaces 5 December 2007, Online Information, London, UK
  6. 6. Not urgent, but important 5 December 2007, Online Information, London, UK
  7. 7. Unexpected connections 5 December 2007, Online Information, London, UK
  8. 8. Distributed apprenticeship 5 December 2007, Online Information, London, UK
  9. 9. Making it happen <ul><li>Learn about the risks and benefits to get rid of managerial fears. Trust your people. </li></ul><ul><li>Communicate clearly </li></ul><ul><ul><li>Send positive signals </li></ul></ul><ul><ul><li>What not to blog about </li></ul></ul><ul><li>Lower thresholds </li></ul><ul><ul><li>Provide examples </li></ul></ul><ul><ul><li>Simplify technology </li></ul></ul><ul><ul><li>Ask experienced bloggers to coach newcomers </li></ul></ul><ul><li>Blogging as a new tool for old tasks </li></ul><ul><li>Part of “work as usual” </li></ul>5 December 2007, Online Information, London, UK
  10. 10. Making most from what is already there 5 December 2007, Online Information, London, UK Credit: Operators Are Standing By Credit: A nosa disco necesítanos
  11. 11. Making most from what it already there <ul><li>Carefully integrate with everyday work </li></ul><ul><ul><li>Time, workflows, technology, appraisals </li></ul></ul><ul><li>Improve discoverability </li></ul><ul><ul><li>Index, aggregate, select, promote </li></ul></ul><ul><li>Synthesize </li></ul><ul><ul><li>“ Best of” lists for a blog or a topic, reuse, smart aggregation </li></ul></ul>5 December 2007, Online Information, London, UK
  12. 12. Smart aggregation 5 December 2007, Online Information, London, UK
  13. 13. Implications for KM <ul><li>Personal passions have a (legitimate) place at work </li></ul><ul><li>Microactions aggregate </li></ul><ul><li>Transparency is here to stay </li></ul><ul><li>Connections are unexpected </li></ul><ul><li>Information overload is an issue </li></ul><ul><li>Everyday routines matter </li></ul><ul><li>Authority becomes fluid </li></ul><ul><li>Controls are shared </li></ul>13 November 2007, KM research day, Amsterdam
  14. 14. Follow-up <ul><li>Microsoft study </li></ul><ul><ul><li>Lilia Efimova & Jonathan Grudin (2007). Crossing Boundaries: A Case Study of Employee Blogging . Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS'07) </li></ul></ul><ul><ul><li>More </li></ul></ul><ul><li>Today’s presentation links - http://blog.mathemagenic.com/2007/12/05.html#a1962 </li></ul><ul><li>More on my research </li></ul><ul><ul><li>In progress at my blog: blog.mathemagenic.com </li></ul></ul><ul><ul><li>Published: iceberg.telin.nl </li></ul></ul><ul><ul><li>Contact: lilia.efimova@telin.nl </li></ul></ul>5 December 2007, Online Information, London, UK
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