Getting value from employee weblogs: a knowledge management approach Lilia Efimova Telematica Instituut iceberg.telin.nl blog.mathemagenic.com

Weblogs at Microsoft Some examples The Old New Thing MSN Search's WebLog Proudly Serving My Corporate Masters Mini-Microsoft Some stories How have blogs influenced you? Waveland, Blogs, and BlogHer Q&A Thanks, Microsoft Scoble hype around the world The study 23 August 2006, HUMlab, Umea University, Sweden

Some examples

The Old New Thing

MSN Search's WebLog

Proudly Serving My Corporate Masters

Mini-Microsoft

Some stories

How have blogs influenced you?

Waveland, Blogs, and BlogHer Q&A

Thanks, Microsoft

Scoble hype around the world

The study

Weblogs at Microsoft: work-related uses Communicating directly with others inside or outside of the organisation “ We were trying to ship something and I have no external exposure to people, so starting a weblog was partly to talk about it with outsiders” Documenting and organising own work “ Either I could have written that down as an internal note and just kept that or now it’s out there on internet, so I can find it more easily and also get hints from folks” Showing the human side of the company “ I’m tired of being called evil” Task-related: accelerate use of MS tools, get feedback on features, provide information, advertise events, promote MS jobs 5 December 2007, Online Information, London, UK

Communicating directly with others inside or outside of the organisation

“ We were trying to ship something and I have no external exposure to people, so starting a weblog was partly to talk about it with outsiders”

Documenting and organising own work

“ Either I could have written that down as an internal note and just kept that or now it’s out there on internet, so I can find it more easily and also get hints from folks”

Showing the human side of the company

“ I’m tired of being called evil”

Task-related: accelerate use of MS tools, get feedback on features, provide information, advertise events, promote MS jobs

KM perspective 5 December 2007, Online Information, London, UK

Undocumented or hidden in private spaces 5 December 2007, Online Information, London, UK

Not urgent, but important 5 December 2007, Online Information, London, UK

Unexpected connections 5 December 2007, Online Information, London, UK

Distributed apprenticeship 5 December 2007, Online Information, London, UK

Making it happen Learn about the risks and benefits to get rid of managerial fears. Trust your people. Communicate clearly Send positive signals What not to blog about Lower thresholds Provide examples Simplify technology Ask experienced bloggers to coach newcomers Blogging as a new tool for old tasks Part of “work as usual” 5 December 2007, Online Information, London, UK

Learn about the risks and benefits to get rid of managerial fears. Trust your people.

Communicate clearly

Send positive signals

What not to blog about

Lower thresholds

Provide examples

Simplify technology

Ask experienced bloggers to coach newcomers

Blogging as a new tool for old tasks

Part of “work as usual”

Making most from what is already there 5 December 2007, Online Information, London, UK Credit: Operators Are Standing By Credit: A nosa disco necesítanos

Making most from what it already there Carefully integrate with everyday work Time, workflows, technology, appraisals Improve discoverability Index, aggregate, select, promote Synthesize “ Best of” lists for a blog or a topic, reuse, smart aggregation 5 December 2007, Online Information, London, UK

Carefully integrate with everyday work

Time, workflows, technology, appraisals

Improve discoverability

Index, aggregate, select, promote

Synthesize

“ Best of” lists for a blog or a topic, reuse, smart aggregation

Smart aggregation 5 December 2007, Online Information, London, UK

Implications for KM Personal passions have a (legitimate) place at work Microactions aggregate Transparency is here to stay Connections are unexpected Information overload is an issue Everyday routines matter Authority becomes fluid Controls are shared 13 November 2007, KM research day, Amsterdam

Personal passions have a (legitimate) place at work

Microactions aggregate

Transparency is here to stay

Connections are unexpected

Information overload is an issue

Everyday routines matter

Authority becomes fluid

Controls are shared

Follow-up Microsoft study Lilia Efimova & Jonathan Grudin (2007). Crossing Boundaries: A Case Study of Employee Blogging . Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS'07) More Today’s presentation links - http://blog.mathemagenic.com/2007/12/05.html#a1962 More on my research In progress at my blog: blog.mathemagenic.com Published: iceberg.telin.nl Contact: lilia.efimova@telin.nl 5 December 2007, Online Information, London, UK

Microsoft study

Lilia Efimova & Jonathan Grudin (2007). Crossing Boundaries: A Case Study of Employee Blogging . Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS'07)

More

Today’s presentation links - http://blog.mathemagenic.com/2007/12/05.html#a1962

More on my research

In progress at my blog: blog.mathemagenic.com

Published: iceberg.telin.nl

Contact: lilia.efimova@telin.nl