Getting value from employee weblogs: A knowledge management approach by Lilia Efimova

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Presented at Online Information 2007, December 5, 2007, London, UK. Weblogs written by employees of a company can be valuable communication and knowledge management assets, providing ways to speak in …

Presented at Online Information 2007, December 5, 2007, London, UK. Weblogs written by employees of a company can be valuable communication and knowledge management assets, providing ways to speak in a human voice within or outside the organisation, to find previously undocumented expertise, and to create unexpected connections between people and ideas. Given their grass-root nature is there something that can be done to maximise those benefits? This presentation starts from examples of employee blogging (based on the results of a study at Microsoft) and then discusses how companies can benefit from it by integrating blogging as part of their knowledge management initiatives.

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  • 1. Getting value from employee weblogs: a knowledge management approach Lilia Efimova Telematica Instituut iceberg.telin.nl blog.mathemagenic.com
  • 2. Weblogs at Microsoft
    • Some examples
      • The Old New Thing
      • MSN Search's WebLog
      • Proudly Serving My Corporate Masters
      • Mini-Microsoft
    • Some stories
      • How have blogs influenced you?
      • Waveland, Blogs, and BlogHer Q&A
      • Thanks, Microsoft
      • Scoble hype around the world
    • The study
    23 August 2006, HUMlab, Umea University, Sweden
  • 3. Weblogs at Microsoft: work-related uses
    • Communicating directly with others inside or outside of the organisation
      • “ We were trying to ship something and I have no external exposure to people, so starting a weblog was partly to talk about it with outsiders”
    • Documenting and organising own work
      • “ Either I could have written that down as an internal note and just kept that or now it’s out there on internet, so I can find it more easily and also get hints from folks”
    • Showing the human side of the company
      • “ I’m tired of being called evil”
    • Task-related: accelerate use of MS tools, get feedback on features, provide information, advertise events, promote MS jobs
    5 December 2007, Online Information, London, UK
  • 4. KM perspective 5 December 2007, Online Information, London, UK
  • 5. Undocumented or hidden in private spaces 5 December 2007, Online Information, London, UK
  • 6. Not urgent, but important 5 December 2007, Online Information, London, UK
  • 7. Unexpected connections 5 December 2007, Online Information, London, UK
  • 8. Distributed apprenticeship 5 December 2007, Online Information, London, UK
  • 9. Making it happen
    • Learn about the risks and benefits to get rid of managerial fears. Trust your people.
    • Communicate clearly
      • Send positive signals
      • What not to blog about
    • Lower thresholds
      • Provide examples
      • Simplify technology
      • Ask experienced bloggers to coach newcomers
    • Blogging as a new tool for old tasks
    • Part of “work as usual”
    5 December 2007, Online Information, London, UK
  • 10. Making most from what is already there 5 December 2007, Online Information, London, UK Credit: Operators Are Standing By Credit: A nosa disco necesítanos
  • 11. Making most from what it already there
    • Carefully integrate with everyday work
      • Time, workflows, technology, appraisals
    • Improve discoverability
      • Index, aggregate, select, promote
    • Synthesize
      • “ Best of” lists for a blog or a topic, reuse, smart aggregation
    5 December 2007, Online Information, London, UK
  • 12. Smart aggregation 5 December 2007, Online Information, London, UK
  • 13. Implications for KM
    • Personal passions have a (legitimate) place at work
    • Microactions aggregate
    • Transparency is here to stay
    • Connections are unexpected
    • Information overload is an issue
    • Everyday routines matter
    • Authority becomes fluid
    • Controls are shared
    13 November 2007, KM research day, Amsterdam
  • 14. Follow-up
    • Microsoft study
      • Lilia Efimova & Jonathan Grudin (2007). Crossing Boundaries: A Case Study of Employee Blogging . Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS'07)
      • More
    • Today’s presentation links - http://blog.mathemagenic.com/2007/12/05.html#a1962
    • More on my research
      • In progress at my blog: blog.mathemagenic.com
      • Published: iceberg.telin.nl
      • Contact: lilia.efimova@telin.nl
    5 December 2007, Online Information, London, UK