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Getting value from employee weblogs: A knowledge management approach by Lilia Efimova
 

Getting value from employee weblogs: A knowledge management approach by Lilia Efimova

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Presented at Online Information 2007, December 5, 2007, London, UK. Weblogs written by employees of a company can be valuable communication and knowledge management assets, providing ways to speak in ...

Presented at Online Information 2007, December 5, 2007, London, UK. Weblogs written by employees of a company can be valuable communication and knowledge management assets, providing ways to speak in a human voice within or outside the organisation, to find previously undocumented expertise, and to create unexpected connections between people and ideas. Given their grass-root nature is there something that can be done to maximise those benefits? This presentation starts from examples of employee blogging (based on the results of a study at Microsoft) and then discusses how companies can benefit from it by integrating blogging as part of their knowledge management initiatives.

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    Getting value from employee weblogs: A knowledge management approach by Lilia Efimova Getting value from employee weblogs: A knowledge management approach by Lilia Efimova Presentation Transcript

    • Getting value from employee weblogs: a knowledge management approach Lilia Efimova Telematica Instituut iceberg.telin.nl blog.mathemagenic.com
    • Weblogs at Microsoft
      • Some examples
        • The Old New Thing
        • MSN Search's WebLog
        • Proudly Serving My Corporate Masters
        • Mini-Microsoft
      • Some stories
        • How have blogs influenced you?
        • Waveland, Blogs, and BlogHer Q&A
        • Thanks, Microsoft
        • Scoble hype around the world
      • The study
      23 August 2006, HUMlab, Umea University, Sweden
    • Weblogs at Microsoft: work-related uses
      • Communicating directly with others inside or outside of the organisation
        • “ We were trying to ship something and I have no external exposure to people, so starting a weblog was partly to talk about it with outsiders”
      • Documenting and organising own work
        • “ Either I could have written that down as an internal note and just kept that or now it’s out there on internet, so I can find it more easily and also get hints from folks”
      • Showing the human side of the company
        • “ I’m tired of being called evil”
      • Task-related: accelerate use of MS tools, get feedback on features, provide information, advertise events, promote MS jobs
      5 December 2007, Online Information, London, UK
    • KM perspective 5 December 2007, Online Information, London, UK
    • Undocumented or hidden in private spaces 5 December 2007, Online Information, London, UK
    • Not urgent, but important 5 December 2007, Online Information, London, UK
    • Unexpected connections 5 December 2007, Online Information, London, UK
    • Distributed apprenticeship 5 December 2007, Online Information, London, UK
    • Making it happen
      • Learn about the risks and benefits to get rid of managerial fears. Trust your people.
      • Communicate clearly
        • Send positive signals
        • What not to blog about
      • Lower thresholds
        • Provide examples
        • Simplify technology
        • Ask experienced bloggers to coach newcomers
      • Blogging as a new tool for old tasks
      • Part of “work as usual”
      5 December 2007, Online Information, London, UK
    • Making most from what is already there 5 December 2007, Online Information, London, UK Credit: Operators Are Standing By Credit: A nosa disco necesítanos
    • Making most from what it already there
      • Carefully integrate with everyday work
        • Time, workflows, technology, appraisals
      • Improve discoverability
        • Index, aggregate, select, promote
      • Synthesize
        • “ Best of” lists for a blog or a topic, reuse, smart aggregation
      5 December 2007, Online Information, London, UK
    • Smart aggregation 5 December 2007, Online Information, London, UK
    • Implications for KM
      • Personal passions have a (legitimate) place at work
      • Microactions aggregate
      • Transparency is here to stay
      • Connections are unexpected
      • Information overload is an issue
      • Everyday routines matter
      • Authority becomes fluid
      • Controls are shared
      13 November 2007, KM research day, Amsterdam
    • Follow-up
      • Microsoft study
        • Lilia Efimova & Jonathan Grudin (2007). Crossing Boundaries: A Case Study of Employee Blogging . Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS'07)
        • More
      • Today’s presentation links - http://blog.mathemagenic.com/2007/12/05.html#a1962
      • More on my research
        • In progress at my blog: blog.mathemagenic.com
        • Published: iceberg.telin.nl
        • Contact: lilia.efimova@telin.nl
      5 December 2007, Online Information, London, UK