Rough deck for a flash talk for personal cloud designers, entrepreneurs, and investors at http://personalcloud1.eventbrite.com/. The PC-era protections of a personal computer you can hold in your hands or lock up in your home are gone as we move our software and data to personal clouds. We're renting instead of owning but we have no tenant protections. We should aspire to the trust placed on the relationship between doctors and patients, priests and penitents, lawyers and clients, and accountants and trustees. A fiduciary duty puts the "customer" first, even if it means harm to the service provider.