Extras and the Plug-in Framework: Concept to Cash Paul Amery, SDP Partner Presentation · 31 July 2006

Concept to Cash

Paul Amery, SDP

What does SDP do? REMIT “ Our job is to drive the platform forward & get developers from concept to market quickly to add value for Skype, Partners and Users” ACTIVITIES (1) ENGAGE Drive and promote Skype as a platform DevZone, newsletter, education, training & docs (2) ENABLE Design & deliver API’s and SDK’s Early Adopter Program, intensive integration Skype Certified Software Technical Support. Fast Track, $$$ in 2007+ (3) EXECUTE Extras Manager enable Skype as credible distribution platform Automated process from Concept to Cash Monthly review board with E-commerce: premium extras

REMIT

“ Our job is to drive the platform forward & get developers from concept to market quickly to add value for Skype, Partners and Users”

ACTIVITIES

(1) ENGAGE

Drive and promote Skype as a platform

DevZone, newsletter, education, training & docs

(2) ENABLE

Design & deliver API’s and SDK’s

Early Adopter Program, intensive integration

Skype Certified Software

Technical Support. Fast Track, $$$ in 2007+

(3) EXECUTE

Extras Manager enable Skype as credible distribution platform

Automated process from Concept to Cash

Monthly review board with E-commerce: premium extras

What Are Extras for Skype? Categories Expression - Ringtones, Avatars Games - Board games, Multiplayer Community - Social networking, Media share Utilities - Call Recording, Translation Collaboration - File & Application Sharing Business/Enterprise - CRM, Call Centre, PBX Extras are small applications which use the API to enrich Skype with partner content and services. Supported by the plug-in framework: New SDK for publishing plugins New Manager for discovering and sharing plug-ins New APIs for launching from and integrating with the skype client New DRM commerce system for micro-payments with Skype credits An opportunity to reach an exploding market of over 100m skype users

Categories

Expression

- Ringtones, Avatars

Games

- Board games, Multiplayer

Community

- Social networking, Media share

Utilities

- Call Recording, Translation

Collaboration

- File & Application Sharing

Business/Enterprise

- CRM, Call Centre, PBX

Extras are small applications which use the API to enrich Skype with partner content and services.

Supported by the plug-in framework:

New SDK for publishing plugins

New Manager for discovering and sharing plug-ins

New APIs for launching from and integrating with the skype client

New DRM commerce system for micro-payments with Skype credits

An opportunity to reach an exploding market of over 100m skype users

Extras: The customer experience (1a) Do More menu (2) Invite a friend or send an alert (3) 1-click installation (5) After trial, pay (1b) .. Or in Chat ‘do more’ (4) Use, play

Extras: The Partner process * Premium extras must be certified 1. Develop & Publish 2. Share & Certify * 3. Install & Use 4. Sell & Track

1. Develop & Publish: API overview API & components Voice API Messaging API Contacts API Account API Developer tools Web services Voice services A messaging interface to Skype Skype client must be running No direct access to P2P cloud Free for commercial use Available on OSX, Win, and Linux Accessible from web browsers. Apps must be authorised.

API & components

Voice API

Messaging API

Contacts API

Account API

Developer tools

Web services

Voice services

A messaging interface to Skype

Skype client must be running

No direct access to P2P cloud

Free for commercial use

Available on OSX, Win, and Linux

Accessible from web browsers.

Apps must be authorised.

Publishing Studio Protect and package Define properties Publish to Skype Multi-language Script or Exe (COM) X platform Java HTML, Flash HTML Containers Quick and easy to build No need to create code Easy to port existing web based apps 1. Develop & Publish: Publishing Studio Collections Define new content types eg ringtones, avatars Custom templates Games API Multi player sync Observe games League tables SDK tools API tracer/debugger Lang localization Tutorials / docs

Publishing Studio

Protect and package

Define properties

Publish to Skype

Multi-language

Script or Exe (COM)

X platform Java

HTML, Flash

HTML Containers

Quick and easy to build

No need to create code

Easy to port existing web based apps

Collections

Define new content types eg ringtones, avatars

Custom templates

Games API

Multi player sync

Observe games

League tables

SDK tools

API tracer/debugger

Lang localization

Tutorials / docs

Upload to new Extras gallery http://extras.skype.com Search, ratings, reviews Sumbit biz case if premium candidate Meet the Criteria for Premium If global, must be localised (min 10, ideally 27) Complementary, usable, robust, cool, $$$ Must be certified Mandatory for Premium Extras Preferred for Featured Extras Use Skype Logos Scheduled promotion 1 click – Premium. Pre-installed in new downloads (by region) 2 click – Featured. Certification preferred 2. Share & Certify

Upload to new Extras gallery

http://extras.skype.com

Search, ratings, reviews

Sumbit biz case if premium candidate

Meet the Criteria for Premium

If global, must be localised (min 10, ideally 27)

Complementary, usable, robust, cool, $$$

Must be certified

Mandatory for Premium Extras

Preferred for Featured Extras

Use Skype Logos

Scheduled promotion

1 click – Premium. Pre-installed in new downloads (by region)

2 click – Featured. Certification preferred

3. Install & Use Extras Manager Opened via ‘Do More’ Browse, search, install Invitations Recommend to contact list 1-click installation Tools ‘Do More’ Personal plug-ins launched from tools menu Chat ‘Do More’ Conversational Plug-Ins can be launched from chats Contact ‘Do More’ Launch user-related plug-ins from contacts Call ‘Do More’ Launch call-related plug-ins from call tab Plug-in events Post notifications to events tab events Managing plug-ins Remove plug-ins, edit menus. Run/pause in background. Automatic updates

Extras Manager

Opened via ‘Do More’

Browse, search, install

Invitations

Recommend to contact list

1-click installation

Tools ‘Do More’

Personal plug-ins launched from tools menu

Chat ‘Do More’

Conversational Plug-Ins can be launched from chats

Contact ‘Do More’

Launch user-related plug-ins from contacts

Call ‘Do More’

Launch call-related plug-ins from call tab

Plug-in events

Post notifications to events tab events

Managing plug-ins

Remove plug-ins, edit menus. Run/pause in background. Automatic updates

4. Sell and Track (a) Create DRM project Register as merchant Create offers and bundles Flag resources to encrypt (b) Define Policies Free trials available Roaming licenses supported Limit usage by sessions, days, or custom events (c) Sell license 1-click purchase with skype credits (if available) Otherwise use paypal / cards Payments API in Q107 (d) Get paid Rev share agreed in advance Funds transfered via paypal Usage and Sales Reports available

(a) Create DRM project

Register as merchant

Create offers and bundles

Flag resources to encrypt

(b) Define Policies

Free trials available

Roaming licenses supported

Limit usage by sessions, days, or custom events

(c) Sell license

1-click purchase with skype credits (if available)

Otherwise use paypal / cards

Payments API in Q107

(d) Get paid

Rev share agreed in advance

Funds transfered via paypal

Usage and Sales Reports available

More Information developer.skype.com Tutorials, source code. Developer SDK, API docs Certification / Design guides Build product / support Public API forum JIRA Support tracker. Fast Track $$$ support (Q107) Submit to Extras Gallery Create new account/project Define resources, policies, properties Test and publish with studio Early Adopter Program 40+ VIP developers. SDP program. Early access to builds Extra tech Support. Fast track certification Launch Marketing

developer.skype.com

Tutorials, source code.

Developer SDK, API docs

Certification / Design guides

Build product / support

Public API forum

JIRA Support tracker.

Fast Track $$$ support (Q107)

Submit to Extras Gallery

Create new account/project

Define resources, policies, properties

Test and publish with studio

Early Adopter Program

40+ VIP developers. SDP program. Early access to builds

Extra tech Support. Fast track certification

Launch Marketing