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Extras and the Plug-in Framework : Concept to Cash

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Presentation about Skype 3.0, and how its new features of the extras gallery, which shows "plug-in" apps, promotes developer products, making them, and Skype, money. by Paul Amery, Software Developer …

Presentation about Skype 3.0, and how its new features of the extras gallery, which shows "plug-in" apps, promotes developer products, making them, and Skype, money. by Paul Amery, Software Developer Program, to Phil Wolff, editor, Skype Journal. 8 November 2006.

Published in: Business, Technology

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  • Excllent slides - any chance you can send me a soft copy of PPT. To Abdullae@iprimus.com.au
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Transcript

  • 1. Extras and the Plug-in Framework:
    • Concept to Cash
    • Paul Amery, SDP
    Partner Presentation · 31 July 2006
  • 2. What does SDP do?
    • REMIT
    • “ Our job is to drive the platform forward & get developers from concept to market quickly to add value for Skype, Partners and Users”
    • ACTIVITIES
    • (1) ENGAGE
        • Drive and promote Skype as a platform
        • DevZone, newsletter, education, training & docs
    • (2) ENABLE
        • Design & deliver API’s and SDK’s
        • Early Adopter Program, intensive integration
        • Skype Certified Software
        • Technical Support. Fast Track, $$$ in 2007+
    • (3) EXECUTE
        • Extras Manager enable Skype as credible distribution platform
        • Automated process from Concept to Cash
        • Monthly review board with E-commerce: premium extras
  • 3. What Are Extras for Skype?
    • Categories
    • Expression
      • - Ringtones, Avatars
    • Games
    • - Board games, Multiplayer
    • Community
    • - Social networking, Media share
    • Utilities
    • - Call Recording, Translation
    • Collaboration
      • - File & Application Sharing
    • Business/Enterprise
    • - CRM, Call Centre, PBX
    • Extras are small applications which use the API to enrich Skype with partner content and services.
    • Supported by the plug-in framework:
      • New SDK for publishing plugins
      • New Manager for discovering and sharing plug-ins
      • New APIs for launching from and integrating with the skype client
      • New DRM commerce system for micro-payments with Skype credits
    • An opportunity to reach an exploding market of over 100m skype users
  • 4. Extras: The customer experience (1a) Do More menu (2) Invite a friend or send an alert (3) 1-click installation (5) After trial, pay (1b) .. Or in Chat ‘do more’ (4) Use, play
  • 5. Extras: The Partner process * Premium extras must be certified 1. Develop & Publish 2. Share & Certify * 3. Install & Use 4. Sell & Track
  • 6. 1. Develop & Publish: API overview
    • API & components
    • Voice API
    • Messaging API
    • Contacts API
    • Account API
    • Developer tools
    • Web services
    • Voice services
    • A messaging interface to Skype
    • Skype client must be running
    • No direct access to P2P cloud
    • Free for commercial use
    • Available on OSX, Win, and Linux
    • Accessible from web browsers.
    • Apps must be authorised.
  • 7.
    • Publishing Studio
      • Protect and package
      • Define properties
      • Publish to Skype
    • Multi-language
      • Script or Exe (COM)
      • X platform Java
      • HTML, Flash
    • HTML Containers
      • Quick and easy to build
      • No need to create code
      • Easy to port existing web based apps
    1. Develop & Publish: Publishing Studio
    • Collections
      • Define new content types eg ringtones, avatars
      • Custom templates
    • Games API
      • Multi player sync
      • Observe games
      • League tables
    • SDK tools
      • API tracer/debugger
      • Lang localization
      • Tutorials / docs
  • 8.
    • Upload to new Extras gallery
      • http://extras.skype.com
      • Search, ratings, reviews
      • Sumbit biz case if premium candidate
    • Meet the Criteria for Premium
      • If global, must be localised (min 10, ideally 27)
      • Complementary, usable, robust, cool, $$$
      • Must be certified
        • Mandatory for Premium Extras
        • Preferred for Featured Extras
        • Use Skype Logos
    • Scheduled promotion
      • 1 click – Premium. Pre-installed in new downloads (by region)
      • 2 click – Featured. Certification preferred
    2. Share & Certify
  • 9. 3. Install & Use
    • Extras Manager
      • Opened via ‘Do More’
      • Browse, search, install
    • Invitations
      • Recommend to contact list
    • 1-click installation
    • Tools ‘Do More’
      • Personal plug-ins launched from tools menu
    • Chat ‘Do More’
      • Conversational Plug-Ins can be launched from chats
    • Contact ‘Do More’
      • Launch user-related plug-ins from contacts
    • Call ‘Do More’
      • Launch call-related plug-ins from call tab
    • Plug-in events
      • Post notifications to events tab events
    • Managing plug-ins
      • Remove plug-ins, edit menus. Run/pause in background. Automatic updates
  • 10. 4. Sell and Track
    • (a) Create DRM project
      • Register as merchant
      • Create offers and bundles
      • Flag resources to encrypt
    • (b) Define Policies
      • Free trials available
      • Roaming licenses supported
      • Limit usage by sessions, days, or custom events
    • (c) Sell license
      • 1-click purchase with skype credits (if available)
      • Otherwise use paypal / cards
      • Payments API in Q107
    • (d) Get paid
      • Rev share agreed in advance
      • Funds transfered via paypal
      • Usage and Sales Reports available
  • 11. More Information
    • developer.skype.com
      • Tutorials, source code.
      • Developer SDK, API docs
      • Certification / Design guides
    • Build product / support
      • Public API forum
      • JIRA Support tracker.
      • Fast Track $$$ support (Q107)
    • Submit to Extras Gallery
      • Create new account/project
      • Define resources, policies, properties
      • Test and publish with studio
    • Early Adopter Program
      • 40+ VIP developers. SDP program. Early access to builds
      • Extra tech Support. Fast track certification
      • Launch Marketing