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Deconstructing Presence
 

Deconstructing Presence

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Deconstructing Presence Deconstructing Presence Presentation Transcript

  • Presence Next Fame, The DND Button, Presence, and Open Caller ID
  • Phil Wolff
    • ceo Reef 9 – live social media
    • Skype Journal – editor
    • Metablogger since 1998
    • Political technology activist
  • Fame
    • In the future, everyone will be famous for fifteen people
    • -- David Weinberger
    Let’s understand fame
  •  
  • The Bruce Willis Problem
  • The Bruce Willis Problem
    • Known to Millions
    • Talks pseudonymously in a chat
    • Wants to convert from “Walter B.” to his real name
    • Strategy:
      • Authenticates via an iChat video call
  • The Oprah Problem
  • The Oprah Problem
    • Known to Millions
    • Wants Millions to Reach Her
    • Only Two Eyes and Ears
    • Many Proxies
    • Strategies:
      • Signals: Clues to the best ways per Oprah identity facet
      • Gatekeepers/Routers
  •  
  • Time Continuous vs. Episodic
  • Tacit vs. Explicit Disclosure Tacit Explicit How Automatic How Frequent Infrequent Continuous
  • Tacit vs. Explicit Disclosure Tacit Explicit How Automatic How Frequent Infrequent Continuous Gig Availability (oDesk) Job Search 4.5 years Call Center Availability
  • Tacit vs. Explicit Disclosure Twitter Blogging Mood Messages Tacit Explicit How Automatic How Frequent Infrequent Continuous
  • Tacit vs. Explicit Disclosure IM (VoIM) Auto Interrupt Signal IM (VoIM) Manual Availability Tacit Explicit How Automatic How Frequent Infrequent Continuous
  • Streaming Presence: Cluztr (click streams)
  • Tacit vs. Explicit Disclosure Tacit Explicit How Automatic How Frequent Infrequent Continuous Live Video Streaming (ustream) Clinical Telemetry Click Streaming (Clutzr) Industrial Sensor Nets
  • Tacit vs. Explicit Disclosure Live Video Streaming (ustream) Clinical Telemetry Click Streaming (Clutzr) Industrial Sensor Nets IM (VoIM) Auto Interrupt Signal IM (VoIM) Manual Availability Twitter Blogging Mood Messages Gig Availability (oDesk) Job Search 4.5 years Tacit Explicit How Automatic How Frequent Infrequent Continuous Call Center Availability
  • Presence (n.)
    • Streaming ID + Metadata
  • Presence As Decision Support Inputs Context "I'm watching Joost's interview with Beyonce“ Contact Vector "this Beyonce interview live chat room“ Vector Connectedness "I'm online in this vector“ Personal Availability "I wouldn't mind chatting now" Output Contextual Response “Increase Call Availability 100% if Salary Offer is at least 200% of current salary and Offer Reputation has confidence of 70%” Vector Routing “This account’s mobile phone cannot handle video” Reputation Feedback “This person’s availability indicators were truthful” Process Contextual Logic “Increase Call Availability 100% if Salary Offer is at least 200% of current salary and Offer Reputation has confidence of 70%” Vector Logic “This account’s mobile phone cannot handle video”
  • With Apologies…
    • “ In March of 1967 the Northern Electric Company (more recently known as Nortel) was granted a patent (3,321,580) that claims a privacy feature button on the station set that would allow the PBX stored program control system to reroute the call away from the called station. This common feature on the feature set station phones came to be known as the Do Not Disturb Button (DND). This feature became so popular that soon after companies like Mitel, Rolm, Siemens, etc. followed the call of the Northern Electric Company... ”
    • -- Reinhold Henke
  • Iotum
    • Support decisions:
      • Answer now?
      • Best Mode? Best channel?
      • Interference?
    • You Call Me
      • Your phone presents whatever information you think will get you through to me
        • Goals: What you want from the conversation
        • Reputation: People we know in common
        • IDs: Authenticable ID
        • Calendar availability
        • Preferred conversation vectors
        • Anything else to be considered
    • I Check You Out
      • I check with Authenticators
        • IDs are valid
      • I check with other sources
        • Latest mood/twitter/jaiku messages, flickr photos, blog entries, citations, credit information, security clearance, Rapleaf reputation, eBay score
      • I check my/our history
        • Past calls, emails, IMs, comments
      • I pass results to relationship brokers
        • Horizontal, contextual
      • I get back recommendations
    • Touches many parts
      • Web and Game applications (WoW, 2L)
      • Mobile phone devices (Nokia, Motorola)
      • Enterprise telephony systems (Cisco, Avaya)
      • Soft switches (Asterisk)
      • Soft and Consumer VoIP (Vonage, Skype)
      • Vector Gatekeepers (Iotum)
      • Context providers (Lavalife, Monster, Amazon)
  • Continuing the conversation…
    • PresenceNext Summit - Fall
    • PresenceNext.com private Google Group
    • Phil Wolff skype:evanwolf [email_address]
    • SkypeJournal.com