News questionnaire results

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A2 Media Studies

A2 Media Studies

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  • 1. A2 Media Studies – Roy Evans
  • 2. Q1) What is your gender?
  • 3. Q2) What is your age bracket?
  • 4. Q3) Do you read newspapers?
  • 5. Q4) What is the section you most lookfor in a newspaper?
  • 6. Q5) Where are you most likely to lookfor your local news?
  • 7. Q6) What is the most eye-catchingfeature of a billboard poster?
  • 8. Q7) What attracts you most to read anews article online?
  • 9. Q8) What age category do you mostexpect to read a newspaper?
  • 10. What does this show – Target Audience?Whilst the results of the questionnaire suggests that local newspapersare currently aimed at over 30’s, this should probably be my targetaudience.However, the results show an open market for a youthful localnewspaper and therefore this, along with other information gainedfrom the questionnaire, lead me to believe that the correct targetaudience for my newspaper is 16 – 30.I believe this because my main questionnaire audience was 15 – 18 and19 – 25 years olds. This shows that I now have knowledge of whattypes of newspaper they would prefer or like to read and whatcontents there should be inside.Not only this, but I believe a strong connection between my main task,the newspaper, alongside my ancillary tasks, namely billboard posterand website, will be successful.
  • 11. Main Task - NewspaperFor my main task, the first two pages of a newspaper, this shows that Ineed to implement a more youthful attraction, such as images andmore of a connection to the online market. This is shown through theanswers gained to questions 5, 6 and 7 which suggests my intendedaudience prefer online for their news and also that images arefundamental to attracting them.I also believe that an eye catching logo or title will help draw my targetaudience into my newspaper. This therefore leads me to believe a logoand one main image on the front of my newspaper along with sometext will be the perfect, basic start to building the front cover of mynewspaper.All in all, I believe a more youthful approach to traditional news storieswill be the best way to go to create a successful newspaper, perhapswith more connection to the online age than any current local ornational newspaper holds.
  • 12. Ancillary Task #1 – Billboard Poster For my first ancillary task, I believe that an eye-catching main image is themost successful way to go to effectively anchor my main task, thenewspaper. From question 6 it is clear to state that an image is the mosteye-catching aspect of a billboard in terms of my target audience. This shows that for my billboard poster, I should be aiming for one largeimage that will appeal to a more youthful audience alongside a smallamount of text that anchors the image to full efficiency. Initial ideas would be to anchor the idea I have had for page 2 of my localnewspaper, the widely discussed topic of youth unemployment. I feel thatperhaps a youth unemployment story, whilst not the most attractiveimages, would be idea for both newspaper and billboard poster. I believe this because perhaps 3 youthful characters, 2 male and 1 female,wearing contrasting clothing, seemingly leaning against a wall would be themost ideal approach to a billboard poster. Seemingly anchored by text, thiswould be a great, eye-catching billboard poster for my target audience.
  • 13. Ancillary Task #2 – Online WebsiteFor my second ancillary task, the online website detailing twohyperlinked pages, I believe that the homepage and then a news page,connected to the first page of my newspaper, will be the best, initialway to go to be successful in linking all 3 of my tasks together.The reason I believe the most successful way to go is by linking all 3tasks together is that it will have a more youthful minded approachwith the online world connecting to more traditional types of spreadingnews stories.I believe that this connection between newspapers and online newswebsites, that is fairly non-existent in the current popular local andnational newspapers, is key to making my newspaper effectively targetmy initial audience. It will also give the whole concept a professionalfeel that it was always my aim to do.