Documentary questionnaire results

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My Documentary Questionnaire results for A2 Media Coursework

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Documentary questionnaire results

  1. 1. By Roy Evans
  2. 2. About the Questionnaire The Questionnaire has 9 questions. The Questionnaire was handed out to 30 independent people. The Questionnaire can also be found at the website: www.suveymonkey.com/s/LVKPB6N
  3. 3. 1&2) What gender & age are you?
  4. 4. 3) What do you expect most from a documentary?
  5. 5. 4) What is the main reason for you to watch a documentary?
  6. 6. 5) What Age Category would you expect towatch a documentary about a school?
  7. 7. What does this tell me about my target audience?The final graph tells me that the majority expect my target audience to be around the school aged and early adulthood, so around 13 – 25.However, male’s in particular felt that the an older target audience would be the viewers of a school documentary, around the ages of 26 – 49. Could this possible show a variation from gender in contrast to age?By this, the underlying question is, does gender impact my target audience alongside age?. Is my target audience younger females and older males?
  8. 8. My Solution?My first thought was how can I aim a documentary at different genders and different age groups. But then it dawned on me, I hadn’t asked what gender would people most expect to watch a documentary about a school.This leads me to believe that my stereotypic target audience is females between the ages of 14 and 30. Whilst this is a broad range, the aim of a documentary is to educate, therefore it is much easier to target a broader target audience than it would be in a different media product like a film for example.
  9. 9. What do I want or think my target audience to be? Whilst I agree with the fact that females between 14 – 30 would be my stereotypical target audience, backed up by my questionnaires suggesting that females watch documentaries ‘to learn something’, to begin with I decided I would like to try and break conventions slightly and appeal slightly more to a male market. Whilst males also suggested they watch documentaries ‘to learn something’ there seemed to be more of an edge towards ‘entertainment’ for males, which is not the road I wanted to head down with my documentary. Therefore this shows me that should I break conventions, I would have to adapt my documentary in ways that I didn’t want to go.
  10. 10. Overall?Overall, this makes me reconsider my idea to break conventions and try to appeal to a male market as well as female, and just focus on producing a factual 5 minute documentary that may or may not appeal to a wider range of audience than my ‘stereotypical target audience’.

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