About the Questionnaire The Questionnaire has 9 questions. The Questionnaire was handed out to 30 independent people. The Questionnaire can also be found at the website: www.suveymonkey.com/s/LVKPB6N
4) What is the main reason for you to watch a documentary?
5) What Age Category would you expect towatch a documentary about a school?
What does this tell me about my target audience?The final graph tells me that the majority expect my target audience to be around the school aged and early adulthood, so around 13 – 25.However, male’s in particular felt that the an older target audience would be the viewers of a school documentary, around the ages of 26 – 49. Could this possible show a variation from gender in contrast to age?By this, the underlying question is, does gender impact my target audience alongside age?. Is my target audience younger females and older males?
My Solution?My first thought was how can I aim a documentary at different genders and different age groups. But then it dawned on me, I hadn’t asked what gender would people most expect to watch a documentary about a school.This leads me to believe that my stereotypic target audience is females between the ages of 14 and 30. Whilst this is a broad range, the aim of a documentary is to educate, therefore it is much easier to target a broader target audience than it would be in a different media product like a film for example.
What do I want or think my target audience to be? Whilst I agree with the fact that females between 14 – 30 would be my stereotypical target audience, backed up by my questionnaires suggesting that females watch documentaries ‘to learn something’, to begin with I decided I would like to try and break conventions slightly and appeal slightly more to a male market. Whilst males also suggested they watch documentaries ‘to learn something’ there seemed to be more of an edge towards ‘entertainment’ for males, which is not the road I wanted to head down with my documentary. Therefore this shows me that should I break conventions, I would have to adapt my documentary in ways that I didn’t want to go.
Overall?Overall, this makes me reconsider my idea to break conventions and try to appeal to a male market as well as female, and just focus on producing a factual 5 minute documentary that may or may not appeal to a wider range of audience than my ‘stereotypical target audience’.