You don't know people

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Presentation on user-focused testing and product development for the WordPress DC October 2011 meetup. Similar to my presentation from WordCamp Portland, but much better!

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You don't know people

  1. 1. You don’tknow people Evan Solomon | Automattic @evansolomon
  2. 2. TryMeasureProfit!
  3. 3. Pick oneAt least until we have lots of data
  4. 4. Rat pelts& cobras
  5. 5. Previews up 10%
  6. 6. http://theme.wordpress.com/themes/
  7. 7. Optimizely Fast & Flexible
  8. 8. The (abridged) pluginwp_enqueue_script(optimizely, $this->url);wp_localize_script( optimizely, wpcom_optimizely, array( $experiment->slug => true ));
  9. 9. gist.github /1275892
  10. 10. The changejQuery (".post-812") .find("h2 > a") .html("Nacin fights Koop");
  11. 11. The goaljQuery(".post-812") .find("h2 > a") .live("mousedown", function() { window.optimizely.push( ["trackEvent", "a_click"] );});
  12. 12. The testoptimizely_experiment( "nancin_coding_title, array( "action" => "init", "logged_out_users" => true) );
  13. 13. The browser<script>var wpcom_optimizely = {"nacin_coding_title":true};</script><script src=http:// cdn.optimizely.com/js/ 123.js?ver=1316379297></script>
  14. 14. The target
  15. 15. isvalid.org Confidence interval Significance test
  16. 16. github/evansolomon/isvalid.org
  17. 17. Question everything &Design for 0% failure
  18. 18. @evansolomonhttp://slideshare.net/evansolomon/you-dont-know-people/

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