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Social Media Marketing

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This file provide an in-depth evaluation of the contemporary marketing issues in the 21st century. Also, a critical look at the impact of social media for business community.

This file provide an in-depth evaluation of the contemporary marketing issues in the 21st century. Also, a critical look at the impact of social media for business community.

Published in: Business, Technology

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  • 1.  PRESENTER: evans c. NGALA UNIVERSITY OF CHESTER BUSINESS SCHOOL INTERNATIONAL MARKETING MANAGEMENT
  • 2. Introduction  550 BC - Postal services  1792 – Telegraph  1890 - Telephone  1891 – Radio  1966 - The first email was received  2004 – Facebook was launched  2005 - YouTube was launched  2006 – Twitter was also launched 2013 Facebook - 1.11 billion users Twitter – 500 million users LinkedIn – 225 million users Google+ - 343 million users Social media users Source: http://www.uncp.edu Solis (as cited in Nekatibebe, 2012) noted that Social media is a blending of human society and technology, transforming information flow within a group of people.
  • 3. Impact of social media to companies Source: http://socialmediatipsandadvice.com
  • 4. For example  U.S President Barack Obama has been tagged social media president  4 in 5 small businesses uses social media for marketing  98% small business have websites and social media pages  Companies with blogs generates 67% leads per month than their competitors  88% consumers who search for a product on mobile device call or go that business within 24 hours Teasastipss.blogspot.co.uk
  • 5. Demerits of Social Media Marketing  Violation of customers privacy,  Disclosure of individual confidentiality. e.g. Microsoft accused of disclosure with Skype  It leads to confusions and disorientation  Hinder productivity  It requires sets of technical or professional skills (Featherstone, 2012; Tretenhahn, 2011)
  • 6. Ethical recommendations  Companies should be regulated…  Companies should protect their customers confidentiality and privacy  Companies should prevent defamatory contents  Discourage deception  Webhost companies should be empowered to remove awful information.
  • 7. The end.
  • 8. References  Abrams, D. A. (n.d.). The Hidden Benefits of Social Media Marketing. Retrieved July 17, 2013 fromhttp://socialmediatipsandadvice.com/the-hidden-benefits-of-social- media-marketing/  Featherstone, M. (2012). Social Media. Credit Union Magazine, 78(6), 24-27  Nekatibebe, T. (2012). Evaluating the Impact of Social Media on Traditional Marketing. (Unpublished Bachelor’s thesis). Helsinki Metropolia University of Applied Sciences, Finlands.  Tretenhahn, S. (2011). Discuss the advantages and disadvantages of using social networking tools and concepts in the meeting industry. Retrieved from AIM Group International website:http://aimgroupinternational.com/assets/files/AIM_White_paper_Tretenh ahn.pdf  http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.h tml  http://teasastipss.blogspot.co.uk/2013/04/history-of-social-media-marketing.html