Reaction on slides 71-77 (Cluetrain Manifesto)
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  • 1. 71 Your tired notions of quot;the marketquot; make our eyes glaze over. We don't recognize ourselves in your projections—perhaps because we know we're already elsewhere. • Markets are off to a better place
  • 2. 72 We like this new marketplace much better. In fact, we are creating it. • Markets have just created a much better place without the company.
  • 3. 73 You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel! • Companies can join if they want, but they got to strip that attitude off first.
  • 4. 74 We are immune to advertising. Just forget it. • Markets are good in advertising and are better than the company.
  • 5. 75 If you want us to talk to you, tell us something. Make it something interesting for a change. • Companies should change for the better if they want their markets back.
  • 6. 76 We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute? • If companies have the right mind and heart, they’ll have more than a minute to listen.
  • 7. 77 You're too busy quot;doing businessquot; to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe. • Companies with the wrong mind are busy ignoring the market.