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Reaction On Slides 50 56 (Cluetrain Manifesto)
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Reaction On Slides 50 56 (Cluetrain Manifesto)



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  • 1. 50 Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority. • Org charts of companies can be found on the web easily as compared to before.
  • 2. 51 Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia. • Command and control is a powerful thing to have but it is often abused.
  • 3. 52 Paranoia kills conversation. That's its point. But lack of open conversation kills companies. • Not everyone is comfortable talking about certain topics.
  • 4. 53 There are two conversations going on. One inside the company. One with the market. • Each has their own topics and conversations.
  • 5. 54 In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control. • We need to have a healthy and successful conversation.
  • 6. 55 As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets. • We must use things for what they are built for and not misuse them.
  • 7. 56 These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices. • Two different places and conversations. Put them all together and they are related and fits the puzzle.