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Reaction on slides 43-49 (Cluetrain Manifesto)
Reaction on slides 43-49 (Cluetrain Manifesto)
Reaction on slides 43-49 (Cluetrain Manifesto)
Reaction on slides 43-49 (Cluetrain Manifesto)
Reaction on slides 43-49 (Cluetrain Manifesto)
Reaction on slides 43-49 (Cluetrain Manifesto)
Reaction on slides 43-49 (Cluetrain Manifesto)
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Reaction on slides 43-49 (Cluetrain Manifesto)

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  • 1. 43 Such conversations are taking place today on corporate intranets. But only when the conditions are right. • Conversations take place depending on the situation, whether it be good or bad.
  • 2. 44 Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore. • Companies post their rules and stuff in their intranets that their employees should know.
  • 3. 45 Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation. • The topic should be exciting enough or at least important.
  • 4. 46 A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union. • People could express themselves in the intranet regarding issues or concerns with the company.
  • 5. 47 While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to quot;improvequot; or control these networked conversations. • Companies should let their employees speak freely and truthfully.
  • 6. 48 When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace. • They should not constraint employees on their expressions to have an accurate feedback.
  • 7. 49 Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high. • Org charts still exist and is an important thing for a company to have.

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