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Reaction On Slides 22 28 (Cluetrain Manifesto)
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Reaction On Slides 22 28 (Cluetrain Manifesto)

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  • 1. 22 Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. • Companies should talk straight with their own point of view, and not others.
  • 2. 23 Companies attempting to quot;positionquot; themselves need to take a position. Optimally, it should relate to something their market actually cares about. • Companies should position where their markets relate and care.
  • 3. 24 Bombastic boasts—quot;We are positioned to become the preeminent provider of XYZquot;—do not constitute a position. • Every company wants to be the best.
  • 4. 25 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. • Personally talking to clients is a big advantage. It’ll show more quality and trust.
  • 5. 26 Public Relations does not relate to the public. Companies are deeply afraid of their markets. • Companies are afraid of their competitors
  • 6. 27 By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. • When companies do not introduce products, the others don’t care. They remain calm in the bay.
  • 7. 28 Most marketing programs are based on the fear that the market might see what's really going on inside the company. • Knowing what is going inside is a company is the formula of beating them.