1- Markets are
       conversations
•          What do they talk about?
• They talk about the market
• Their products, pri...
2 Markets consist of human beings, not
        demographic sectors




• Markets have humans who have feelings and
  emoti...
3 Conversations among human beings
sound human, They are conducted in a
            human voice



• When you copy somethi...
Reaction On Slides 1 4 (Cluetrain Manifesto)
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Reaction On Slides 1 4 (Cluetrain Manifesto)

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Reaction On Slides 1 4 (Cluetrain Manifesto)

  1. 1. 1- Markets are conversations • What do they talk about? • They talk about the market • Their products, prices, plans and so on • They talk about who’s who • Market is like a place where people meet up and converse.
  2. 2. 2 Markets consist of human beings, not demographic sectors • Markets have humans who have feelings and emotions, which on the other hand, demographic sectors don’t have
  3. 3. 3 Conversations among human beings sound human, They are conducted in a human voice • When you copy something that even you did, it wouldn’t feel right or natural as compared to when you just do what your gonna do.

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