Commercialization of Wikis

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A power talk I gave at South-by-Southwest 2007 about wiki sites and commercialization.

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  • Commercialization of Wikis

    1. 1. Commercialization of Wikis: Open Community that Pays the Bills Evan Prodromou Founder, Wikitravel 10 March 2007 South by Southwest Interactive
    2. 2. Overview <ul><li>Introduction to commercial wikis </li></ul><ul><li>Wiki business models </li></ul><ul><li>Rules for commercial wikis </li></ul>
    3. 3. What is a wiki? <ul><li>An information repository </li></ul><ul><li>Open for everyone to edit </li></ul><ul><li>Collaborate on the same work </li></ul><ul><li>Easiest possible editing </li></ul><ul><li>Web browser interface (almost always) </li></ul><ul><li>Free/Open Content (majority) </li></ul>
    4. 4. Does commerce belong in wikis? <ul><li>Part of a healthy ecology of the wikisphere: personal, commercial, and non-profit </li></ul><ul><li>Frees up public-sector resources </li></ul><ul><li>It's OK for a company to do the right thing </li></ul>
    5. 5. Other ways to support a wiki project <ul><li>Out of pocket </li></ul><ul><li>With donations, grants, government funds </li></ul><ul><li>Move to a wiki farm </li></ul>
    6. 6. Bottom line Do whatever works for you.
    7. 7. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    8. 8. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    9. 9. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    10. 10. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    11. 11. Crowdsourcing Sucker Sucker Sucker Sucker Sucker Sucker Sucker You.
    12. 12. Eff that.
    13. 13. A platform for knowledge Havers Needers Knowledge You.
    14. 14. Rules for commercial wikis <ul><li>Have a noble purpose. </li></ul><ul><li>Demonstrate value. </li></ul><ul><li>Be transparent. </li></ul><ul><li>Extract value where you provide value. </li></ul><ul><li>Set boundaries. </li></ul><ul><li>Be personally involved. </li></ul><ul><li>Run with the right crowd. </li></ul>
    15. 15. I. Have a Noble Purpose.
    16. 16. Value for the contributor Blog Photo Video Wiki = Ego = Friends = Purpose
    17. 17. The Noble Purpose.
    18. 18. II. Demonstrate Value.
    19. 19. Ways to add value <ul><li>software development </li></ul><ul><li>systems administration (big wikis) </li></ul><ul><li>community management </li></ul><ul><li>external promotion </li></ul><ul><li>carry the torch </li></ul>
    20. 20. III. Be Transparent.
    21. 21. IV. Extract value where you provide value.
    22. 22. V. Set Boundaries.
    23. 23. VI. Be Personally Involved.
    24. 24. VII. Run with the right crowd.
    25. 25. Conclusions <ul><li>Commercial wikis can be healthy additions to the Internet and to Free/Open Content. </li></ul><ul><li>Community, content and commercialism need to be carefully managed. </li></ul><ul><li>It's a fun time to be involved with wikis. </li></ul>
    26. 26. Thanks <ul><li>Michele Jenkins, Wikitravel </li></ul><ul><li>Jack Herrick, wikiHow </li></ul><ul><li>CommunityWiki and MeatBall communities </li></ul><ul><li>Angela Beesley and Jimmy Wales, Wikia </li></ul><ul><li>The readers and contributors of Wikitravel </li></ul>
    27. 27. Questions...? http://evan.prodromou.name/Talks/SXSW07

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