Commercialization of Wikis
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Commercialization of Wikis

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A power talk I gave at South-by-Southwest 2007 about wiki sites and commercialization.

A power talk I gave at South-by-Southwest 2007 about wiki sites and commercialization.

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Commercialization of Wikis Commercialization of Wikis Presentation Transcript

  • Commercialization of Wikis: Open Community that Pays the Bills Evan Prodromou Founder, Wikitravel 10 March 2007 South by Southwest Interactive
  • Overview
    • Introduction to commercial wikis
    • Wiki business models
    • Rules for commercial wikis
  • What is a wiki?
    • An information repository
    • Open for everyone to edit
    • Collaborate on the same work
    • Easiest possible editing
    • Web browser interface (almost always)
    • Free/Open Content (majority)
  • Does commerce belong in wikis?
    • Part of a healthy ecology of the wikisphere: personal, commercial, and non-profit
    • Frees up public-sector resources
    • It's OK for a company to do the right thing
  • Other ways to support a wiki project
    • Out of pocket
    • With donations, grants, government funds
    • Move to a wiki farm
  • Bottom line Do whatever works for you.
  • Four kinds of wiki business
    • Service provider (Wikispaces, Wetpaint, PBWiki)
    • Content hosting (wikiHow, Wikitravel, Wikia)
    • Consulting (SocialText)
    • Content development (WikiBiz)
  • Four kinds of wiki business
    • Service provider (Wikispaces, Wetpaint, PBWiki)
    • Content hosting (wikiHow, Wikitravel, Wikia)
    • Consulting (SocialText)
    • Content development (WikiBiz)
  • Four kinds of wiki business
    • Service provider (Wikispaces, Wetpaint, PBWiki)
    • Content hosting (wikiHow, Wikitravel, Wikia)
    • Consulting (SocialText)
    • Content development (WikiBiz)
  • Four kinds of wiki business
    • Service provider (Wikispaces, Wetpaint, PBWiki)
    • Content hosting (wikiHow, Wikitravel, Wikia)
    • Consulting (SocialText)
    • Content development (WikiBiz)
  • Crowdsourcing Sucker Sucker Sucker Sucker Sucker Sucker Sucker You.
  • Eff that.
  • A platform for knowledge Havers Needers Knowledge You.
  • Rules for commercial wikis
    • Have a noble purpose.
    • Demonstrate value.
    • Be transparent.
    • Extract value where you provide value.
    • Set boundaries.
    • Be personally involved.
    • Run with the right crowd.
  • I. Have a Noble Purpose.
  • Value for the contributor Blog Photo Video Wiki = Ego = Friends = Purpose
  • The Noble Purpose.
  • II. Demonstrate Value.
  • Ways to add value
    • software development
    • systems administration (big wikis)
    • community management
    • external promotion
    • carry the torch
  • III. Be Transparent.
  • IV. Extract value where you provide value.
  • V. Set Boundaries.
  • VI. Be Personally Involved.
  • VII. Run with the right crowd.
  • Conclusions
    • Commercial wikis can be healthy additions to the Internet and to Free/Open Content.
    • Community, content and commercialism need to be carefully managed.
    • It's a fun time to be involved with wikis.
  • Thanks
    • Michele Jenkins, Wikitravel
    • Jack Herrick, wikiHow
    • CommunityWiki and MeatBall communities
    • Angela Beesley and Jimmy Wales, Wikia
    • The readers and contributors of Wikitravel
  • Questions...? http://evan.prodromou.name/Talks/SXSW07