Your SlideShare is downloading. ×
0
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Commercialization of Wikis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Commercialization of Wikis

2,074

Published on

A power talk I gave at South-by-Southwest 2007 about wiki sites and commercialization.

A power talk I gave at South-by-Southwest 2007 about wiki sites and commercialization.

Published in: Economy & Finance, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,074
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
52
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Commercialization of Wikis: Open Community that Pays the Bills Evan Prodromou Founder, Wikitravel 10 March 2007 South by Southwest Interactive
    • 2. Overview <ul><li>Introduction to commercial wikis </li></ul><ul><li>Wiki business models </li></ul><ul><li>Rules for commercial wikis </li></ul>
    • 3. What is a wiki? <ul><li>An information repository </li></ul><ul><li>Open for everyone to edit </li></ul><ul><li>Collaborate on the same work </li></ul><ul><li>Easiest possible editing </li></ul><ul><li>Web browser interface (almost always) </li></ul><ul><li>Free/Open Content (majority) </li></ul>
    • 4. Does commerce belong in wikis? <ul><li>Part of a healthy ecology of the wikisphere: personal, commercial, and non-profit </li></ul><ul><li>Frees up public-sector resources </li></ul><ul><li>It's OK for a company to do the right thing </li></ul>
    • 5. Other ways to support a wiki project <ul><li>Out of pocket </li></ul><ul><li>With donations, grants, government funds </li></ul><ul><li>Move to a wiki farm </li></ul>
    • 6. Bottom line Do whatever works for you.
    • 7. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    • 8. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    • 9. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    • 10. Four kinds of wiki business <ul><li>Service provider (Wikispaces, Wetpaint, PBWiki) </li></ul><ul><li>Content hosting (wikiHow, Wikitravel, Wikia) </li></ul><ul><li>Consulting (SocialText) </li></ul><ul><li>Content development (WikiBiz) </li></ul>
    • 11. Crowdsourcing Sucker Sucker Sucker Sucker Sucker Sucker Sucker You.
    • 12. Eff that.
    • 13. A platform for knowledge Havers Needers Knowledge You.
    • 14. Rules for commercial wikis <ul><li>Have a noble purpose. </li></ul><ul><li>Demonstrate value. </li></ul><ul><li>Be transparent. </li></ul><ul><li>Extract value where you provide value. </li></ul><ul><li>Set boundaries. </li></ul><ul><li>Be personally involved. </li></ul><ul><li>Run with the right crowd. </li></ul>
    • 15. I. Have a Noble Purpose.
    • 16. Value for the contributor Blog Photo Video Wiki = Ego = Friends = Purpose
    • 17. The Noble Purpose.
    • 18. II. Demonstrate Value.
    • 19. Ways to add value <ul><li>software development </li></ul><ul><li>systems administration (big wikis) </li></ul><ul><li>community management </li></ul><ul><li>external promotion </li></ul><ul><li>carry the torch </li></ul>
    • 20. III. Be Transparent.
    • 21. IV. Extract value where you provide value.
    • 22. V. Set Boundaries.
    • 23. VI. Be Personally Involved.
    • 24. VII. Run with the right crowd.
    • 25. Conclusions <ul><li>Commercial wikis can be healthy additions to the Internet and to Free/Open Content. </li></ul><ul><li>Community, content and commercialism need to be carefully managed. </li></ul><ul><li>It's a fun time to be involved with wikis. </li></ul>
    • 26. Thanks <ul><li>Michele Jenkins, Wikitravel </li></ul><ul><li>Jack Herrick, wikiHow </li></ul><ul><li>CommunityWiki and MeatBall communities </li></ul><ul><li>Angela Beesley and Jimmy Wales, Wikia </li></ul><ul><li>The readers and contributors of Wikitravel </li></ul>
    • 27. Questions...? http://evan.prodromou.name/Talks/SXSW07

    ×