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Pres

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    Pres Pres Presentation Transcript

    • What is Seo? Search Engine Optimization for Dummies.
    • Index
      • What is SEO?
      • What is a Search Engine?
      • How Google Works/ Indexing
      • Keywords.
      • How to use Keywords.
    • SEO …..
      • SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines .
    • Search Engines.
      • A programme that searches for content on the world wide web .
      • Works in 3 steps:
      • Scans Web Hosters
      • Indexes
      • Provides Results in Search Engine Interface.
    • Popu larity of Search Engines
      • Most popular Search Engines.
      • Google
      • Yahoo
      • MSN
      • AOL
    • Search Engine Ranking
      • Your Search engine ranking will be effected by the following
      • How often your website is updated.
      • Relevant Content
      • Well placed but not overused Keywords…
    • Keywords are Crucial
      • To consider when thinking of keywords..
      • Who is the product for? - e.g., small business,, DIY , etc
      • What type/category? - e.g., marketing, word-of-mouth, SEO, public relations
      • What is it? - e.g., software, service, tools
      • Verbs/adjectives? - e.g., improve enhance, better
      • What does it affect? - PageRank, publicity, lead generation
    • Where to put Keywords
      • In title tag
      • In heading tag
      • In body tag
      • In images tag, rename using <alt> tag
      • In website address
      • In the name of the page when you save it.