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Transcript

  • 1. What is Seo? Search Engine Optimization for Dummies.
  • 2. Index
    • What is SEO?
    • What is a Search Engine?
    • How Google Works/ Indexing
    • Keywords.
    • How to use Keywords.
  • 3. SEO …..
    • SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines .
  • 4. Search Engines.
    • A programme that searches for content on the world wide web .
    • Works in 3 steps:
    • Scans Web Hosters
    • Indexes
    • Provides Results in Search Engine Interface.
  • 5. Popu larity of Search Engines
    • Most popular Search Engines.
    • Google
    • Yahoo
    • MSN
    • AOL
  • 6. Search Engine Ranking
    • Your Search engine ranking will be effected by the following
    • How often your website is updated.
    • Relevant Content
    • Well placed but not overused Keywords…
  • 7. Keywords are Crucial
    • To consider when thinking of keywords..
    • Who is the product for? - e.g., small business,, DIY , etc
    • What type/category? - e.g., marketing, word-of-mouth, SEO, public relations
    • What is it? - e.g., software, service, tools
    • Verbs/adjectives? - e.g., improve enhance, better
    • What does it affect? - PageRank, publicity, lead generation
  • 8. Where to put Keywords
    • In title tag
    • In heading tag
    • In body tag
    • In images tag, rename using <alt> tag
    • In website address
    • In the name of the page when you save it.

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