Lean startup 101

What’s a Lean Startup? (and why you should care) Jason Evanish – MIT Startup Club – November 21, 2011

Who am I? Jason Evanish
Co-Founder of
Spent year + at
Now – Leveraging customer development as a consultant & working on my next venture.

Agenda for today
Lean Startups basics
Lean Startup tools
How to start today

A Tale of Fail Don't be Webvan.

Lean Startups can help

Lean Startup 101: Get Outside the Building

Lean Startup 101: Test Your Assumptions

Lean Startups 101: Problems not Features

Lean Startup 101: Launch ASAP

Lean Startup 101: Learn + Build + Measure = Lean

How do you do it?

Lean Startup Tools: The Lean Canvas
www.LeanCanvas.com

Lean Startup Tools: The Customer Development Interview
Person
Problems
Your Solution
http://www.greenhornconnect.com/blog/how-structure-and-get-most-out-customer-development-interviews Take Notes.

Lean Startup Tools: Finding Customers to talk to

Lean Startup Tools: Getting interest *before* you build Balsamiq.com Keynotopia.com Mockflow.com GoMockingbird.com Unbounce.com Launchrock.com Bo.lt Optimizely.com

Lean Startup Tools: Measuring what you build +

Now. Go!

“In God we trust,
all others bring data.”
- W. Edwards Deming

Embrace the Process

What I covered today What else there is to learn about Lean Startups

Further Learning - Events
Lean Startup Circle Boston
Monthly meeting featuring speakers and discussions of important topics for lean startups
http:// www.meetup.com /Lean-Startup-Circle-Boston/
Startup Lessons Learned Conference
Annual Lean Conference (simulcast with Boston viewing party)
http:// www.sllconf.com /

Further Reading - Books The Lean Startup By Eric Ries Great high level overview of all the principles of a Lean Startup. The Entrepreneur’s Guide to Customer Development By Patrick Vlaskovits & Brant Cooper The Cliff Notes for Lean Startups; a must read for everyone on your team. The Four Steps to the Epiphany By Steve Blank The Bible of Lean Startups. Tough read, but excellent content. Running Lean By Ash Maurya A practical guide to build a great lean startup from the creator of the lean canvas.

Further Reading – Blogs I subscribe to
Steve Blank , Godfather of Lean Startups
Ash Maurya , Practitioner and action-oriented
Dave McClure , Investor, advisor, badass
Cindy Alvarez , Product manager at Kissmetrics
Andrew Chen , Metrics and Customer acquisition expert

Further Reading – Helpful Presentations
The Customer Development Methodology
by Steve Blank
Startup Metrics are for Pirates
by Dave McClure
The Top 10 Reasons to not be a Lean Startup
By Patrick Vlaskovits & Brant Cooper
20 Ways not to build stuff
by Cindy Alvarez
How to recruit and interview potential customers
by Elizabeth Yin
Building Your Customer Development Plan
by Cindy Alvarez
Minimum Desirable Product: Customer Development for the “Winner Take All” Web
by Andrew Chen

Get in touch with me…
Twitter: @Evanish
Linkedin: http:// www.linkedin.com/in/jasonevanish
Email: [email_address]
100’s of Startup events, resources and jobs in Boston www.GreenhornConnect.com

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Lean startup 101

by Jason Evanish on Nov 21, 2011

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