The Huffington Post - EditorsLab Project

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The Huffington Post - EditorsLab Project

  1. 1. Opinion Goggles
  2. 2. What’s wrong with the picture?
  3. 3. Polling results are dense
  4. 4. Detailed data is buried in poll results Since detailed demographic data is complicated, it’s often not written about in poll results. But the interesting stories are in the details.
  5. 5. How did we solve this problem?
  6. 6. Show readers things they may miss We expose demographic groups’ opinions by creating random combinations
  7. 7. Specifically... ● Find combinations with a large enough sample size to support filters on three of six demographics
  8. 8. Highlight differences We visualize the distance between a user’s best guess and a demographic group’s actual response
  9. 9. Lead readers to introspection ● Why was my estimate so close to or far from reality? ● Can a news site present relevant stories, contextual data to help explain differences?
  10. 10. Provide a gateway to more news ● Games and high scores are fun to share on social media ● Our quiz can bring new audiences to polling and election news ● Opinion Goggles can be reused for any poll
  11. 11. Play the game http://bit.ly/1i6dQIj

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