The Huffington Post - EditorsLab Project
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The Huffington Post - EditorsLab Project

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The Huffington Post - EditorsLab Project The Huffington Post - EditorsLab Project Presentation Transcript

  • Opinion Goggles
  • What’s wrong with the picture?
  • Polling results are dense
  • Detailed data is buried in poll results Since detailed demographic data is complicated, it’s often not written about in poll results. But the interesting stories are in the details.
  • How did we solve this problem?
  • Show readers things they may miss We expose demographic groups’ opinions by creating random combinations
  • Specifically... ● Find combinations with a large enough sample size to support filters on three of six demographics
  • Highlight differences We visualize the distance between a user’s best guess and a demographic group’s actual response
  • Lead readers to introspection ● Why was my estimate so close to or far from reality? ● Can a news site present relevant stories, contextual data to help explain differences?
  • Provide a gateway to more news ● Games and high scores are fun to share on social media ● Our quiz can bring new audiences to polling and election news ● Opinion Goggles can be reused for any poll
  • Play the game http://bit.ly/1i6dQIj