David Levy & Nic Newman, Reuters Institute Digital News Report 2014, 13 June
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David Levy & Nic Newman, Reuters Institute Digital News Report 2014, 13 June

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David Levy & Nic Newman, Reuters Institute Digital News Report 2014, 13 June David Levy & Nic Newman, Reuters Institute Digital News Report 2014, 13 June Presentation Transcript

  • REUTERS INSTITUTE DIGITAL NEWS REPORT 2014 TRACKING THE FUTURE OF NEWS
  • David Levy Director Reuters Institute for the Study of Journalism Oxford University 13/06/2014 RISJ Digital News Report 2014 2
  • Background and methodology One of the largest news surveys in the world – online news habits of more than 18,000 people in ten countries. Research conducted online in January/early February 2014. Additional analysis of key themes, country level insights from network of partners 13/06/2014 RISJ Digital News Report 2014 3 Supported  by   Polling  by  
  • 13/06/2014 RISJ Digital News Report 2014 4
  • 13/06/2014 RISJ Digital News Report 2014 5
  • Nic Newman Reuters Institute for the Study of Journalism 13/06/2014 RISJ Digital News Report 2014 6
  • Key findings •  Role of smartphone as a key agent of change •  Generational split in news consumption •  Increasing disruption to mainstream media companies from pure players and aggregators •  Rise of the reporter as a key focus of trust and engagement •  Role of social media and emergence of WhatsApp as news network. 13/06/2014 RISJ Digital News Report 2014 7
  • SMARTPHONES AND TABLETS 13/06/2014 RISJ Digital News Report 2014 8
  • Strong growth in SMARTPHONE news access Consistent pattern of strong growth in all markets 13/06/2014 RISJ Digital News Report 2014 9 28% 28% 21% 20% 0% 32% 19% 29% 28% 22% 24% 25% 35% 43% 26% 33% 31% 32% 35% 36% 44% 52% Japan UK USA Germany France Italy Spain Denmark 2012 2013 2014 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) access news weekly ALL TEN COUNTRIES 37%
  • 6% 6% 11% 8% 13% 6% 10% 14% 11% 16% 13% 16% 25% 10% 17% 18% 19% 20% 21% 23% 36% Japan   Germany   Italy     France   USA   Spain   UK   Denmark   2012   2013   2014   Strong growth in TABLET access Denmark still leads in tablet usage 13/06/2014 RISJ Digital News Report 2014 10 access news weekly ALL TEN COUNTRIES 20% 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country)
  • Impact and value of new devices •  Increasing the frequency with which we access the news •  Increasing the access points for news •  Encouraging payment for news 13/06/2014 RISJ Digital News Report 2014 11 “in the café or at the bus it’s right there, you have all the news at your fingertips” Say the mobile is the main way of accessing online news 20% For under 45’s 30%
  • Smartphone and tablet demographics Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-55 group. 13/06/2014 RISJ Digital News Report 2014 12 56% 20% 55% 23% 48% 25% 35% 23%22% 17% Smartphone Tablet Smartphone and tablet by age 18-24 25-34 35-44 45-54 55+ 35-44 group (+9%) driving smartphone growth 44-54 group (+7%) driving tablet growth
  • Smartphone users tend to access fewer new sources and brands with strong app propositions do best 13/06/2014 RISJ Digital News Report 2014 13 On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out Access one news source weekly on a smartphone 37% Access one news source weekly on a computer 30%
  • Multiplatform world In general new devices are not replacing TV, radio or print, though usage patterns are changing and becoming more complex 13/06/2014 RISJ Digital News Report 2014 14
  • From brand’s point of view… It’s an increasingly complex world. Different devices are used at different points through the day 13/06/2014 RISJ Digital News Report 2014 15
  • From audience’s point of view… GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents access news throughout the day – mainly online 13/06/2014 RISJ Digital News Report 2014 16 Q4c When do you typically access the news? Pleas select all that applies
  • DISRUPTION TO TRADITIONAL MEDIA 13/06/2014 RISJ Digital News Report 2014 17
  • New challengers 13/06/2014 RISJ Digital News Report 2014 18 Huff Post Buzzfeed US 17% 5% UK 9% 3% Italy 5% - France 5% 1% Spain 4% 1% Germany 3% 1% Brazil - 1%
  • UK brands suffering less disruption 13/06/2014 RISJ Digital News Report 2014 19
  • FINDING NEWS ONLINE 13/06/2014 RISJ Digital News Report 2014 20
  • Finding news online Audiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway. 13/06/2014 RISJ Digital News Report 2014 21 UK France Germany Denmark Italy Spain Japan Urban Brazil USA Finland Directly via brand 45% 23% 27% 46% 39% 46% 20% 46% 33% 57% Search engine 29% 40% 42% 15% 59% 35% 41% 59% 40% 26% Social media 17% 14% 15% 16% 34% 38% 12% 46% 28% 24% Email 9% 24% 12% 16% 12% 12% 18% 22% 27% 11%
  • Finding news online Audiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway. 13/06/2014 RISJ Digital News Report 2014 22 Google News – No1 site in France and No 3 in Italy but only 5% in UK and 4% in Finland UK France Germany Denmark Italy Spain Japan Urban Brazil USA Finland Directly via brand 45% 23% 27% 46% 39% 46% 20% 46% 33% 57% Search engine 29% 40% 42% 15% 59% 35% 41% 59% 40% 26% Social media 17% 14% 15% 16% 34% 38% 12% 46% 28% 24% Email 9% 24% 12% 16% 12% 12% 18% 22% 27% 11%
  • Finding news online Audiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway. 13/06/2014 RISJ Digital News Report 2014 23 UK France Germany Denmark Italy Spain Japan Urban Brazil USA Finland Directly via brand 45% 23% 27% 46% 39% 46% 20% 46% 33% 57% Search engine 29% 40% 42% 15% 59% 35% 41% 59% 40% 26% Social media 17% 14% 15% 16% 34% 38% 12% 46% 28% 24% Email 9% 24% 12% 16% 12% 12% 18% 22% 27% 11%
  • Social discovery 13/06/2014 RISJ Digital News Report 2014 24 24% 45% 41% 34% 37% 19% Brand Search Social United States 18-24 OVER 45s
  • PAYING FOR NEWS 13/06/2014 RISJ Digital News Report 2014 25
  • Paying for news Overall numbers still low but an increasing proportion are moving to online subscription with 1. Times 2. Telegraph 3. Sun 13/06/2014 RISJ Digital News Report 2014 26 Online subscription payment 2014 (43% in 2013) 59%
  • Who is paying for online news? Of those subscribing to online news (all countries) 13/06/2014 RISJ Digital News Report 2014 27 are male 61% are aged 55+ 35% have a Masters/Doctoral or Bachelors degree 52% say they are very or extremely interested in news 52% use a tablet for news 43%
  • Motivations for paying for news 13/06/2014 RISJ Digital News Report 2014 28 People sign up to get content they like on multiple devices or because they can’t get it any other way though the quality of writers and range of coverage is also important  
  • ROLE OF THE REPORTER AS DRIVER OF ENGAGEMENT 13/06/2014 RISJ Digital News Report 2014 29
  • The influence and value of individual journalists In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver 13/06/2014 RISJ Digital News Report 2014 30
  • The influence and value of individual journalists In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver 13/06/2014 RISJ Digital News Report 2014 31 of Twitter users follow a professional news account follow a journalist 64% 48% follow a journalist 48% And in social media…..
  • Top Social Networks for news Average of 10 countries 13/06/2014 RISJ Digital News Report 2014 32
  • 33   3%  4%   7%  8%   10%   12%   21%   8%  9%   13%   18%  18%   24%   34%   Germany  Denmark  France  USA  Italy  UK  Spain   Age   18-­‐24   19%   25-­‐34   11%   35-­‐44   10%   45-­‐54     8%   55+   6%   •  Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? •  Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Twitter for news (weekly use)
  • Use of WhatsApp for news 13/06/2014 RISJ Digital News Report 2014 34 The use of WhatsApp in India, Sudhi Sen NDTV, India Spain 26% Brazil 15% Italy 13% WhatsApp
  • Role of video news online Most take up for video news in the US but online is still mainly about text. 13/06/2014 RISJ Digital News Report 2014 35 70% 73% 77% 78% 78% 11% 12% 14% 4% 5% 10% 6% 5% 2% 5% USA Germany Spain Finland UK I mostly read news in text I read text stories and watch video news about the same I mostly watch video news
  • Barriers to using more video Still technical and cultural barriers to take up… 13/06/2014 RISJ Digital News Report 2014 36
  • Formats of videos consumed Still technical and cultural barriers to take up… 13/06/2014 RISJ Digital News Report 2014 37
  • More information www.digitalnewsreport.org #RISJ2014 13/06/2014 RISJ Digital News Report 2014 38