Brian Timpone, Local Labs, 11 June

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Brian Timpone, Local Labs, 11 June

  1. 1. LocalLabs Fast Facts ● Founded in 2006 ● 25 employees and 100+ contractors on four continents ● Chicago-based, but largely virtual ● Formerly known as Journatic ● Tribune bought approx. 30 percent of business in 2012
  2. 2. LocalLabs is in the local information business ● We produce original local content ○ News briefs, editorial features, event listings/capsules, advertorials, web copy, press releases, customer testimonials ○ Clients: Local media companies, small businesses ● We gather/process/productize large local datasets ○ We’re building the largest local database of people-places- organizations in North America ○ Uses: Licensing, news development ● We power it all via a proprietary tech/labor platform ○ Platform includes data management systems, human content production workflow (“assembly line”), algorithm development, low- cost/distributed labor
  3. 3. “Modern manufacturing techniques” for editorial production 1. Current editorial production models are archaic and single-handedly dooming the prospects of legacy media companies. 2. News story production is important- but it isn’t a special case. It isn’t different than production of anything else in the world. Yet, it is produced very differently. 3. Long-term, this is more about management control than cost-cutting. Legacy media CEOs cannot direct their own products.

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