How to write a blog post
30th August 2013
IMI Blog Editors
Fabio Grassi
Matt Kelleher
Eva Maguire
LET’S GET STARTED
Fabio Grassi
Why Would you
to read
something
online?
What are your
expectations
for this
workshop
today?
What is the value
in posting
o...
What is a blog?
What it is
 A short
 self-published…
 article..
 In the First person
 can take the form of commentary...
Why blog?
- Give people a broader view of who you are
- Tell a story
- Show expertise
- Reach a wider audience
- Influence...
WHAT MAKES A GOOD
THEME?
Eva Maguire
What makes a highly read blog?
 Resonance
 Relevance
 Shareability
A relevant trend
Something that people
are talking about
A personal
insight
Your take
A point of
interest
Something you’ve...
Lots of blogs… same basic structure
The structure is shaped by where you start….
Some start with the trend
 Culture eats ...
WHAT MAKES A TREND?
Matthew Kelleher
Useful tools
 Google Trends
 Google AdWords
LET’S HAVE A GO….
3 Steps to a Blog Post
1. Find a good theme
2. Get your thoughts down
3. Turn it into a blog
A relevant trend
Something that people
are talking about
A personal
insight
Your take
A point of
interest
Something you’ve...
Step 2: Get your thoughts down
A relevant trend
Something that people
are talking about
A personal
insight
Your take
A poi...
Have a go…
 Take 20 minutes
 Use the template
 Pick a starting point
 Then fill in the rest of the blanks
 Try differ...
Step 3: Make it a blog post
 Piece the paragraphs together.
 Read
 Is it too long?
 Would I read it?
 Am I saying som...
Shows you
have
something
insightful to
say
Keeps people
up to date
Less frequent
More frequent
Updates
(short & sweet)
Twi...
Setting up your own (free) blog
 As easy as setting up an email account…
 Try out
- Blogger https://www.blogger.com/tour...
Want to start reading more business writing
online?
 For a start –
 look at the links we recommend to our followers
on T...
The Irish Management Institute blog
IMI Blog
Non-IMI blogs by IMI staff
 Over the Bar
 Geode
 The City on the Page
How to write a blog post
How to write a blog post
How to write a blog post
How to write a blog post
How to write a blog post
How to write a blog post
How to write a blog post
Upcoming SlideShare
Loading in...5
×

How to write a blog post

282

Published on

This presentation was part of the Irish Management Institute blogging workshop.

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
282
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "How to write a blog post"

  1. 1. How to write a blog post 30th August 2013 IMI Blog Editors Fabio Grassi Matt Kelleher Eva Maguire
  2. 2. LET’S GET STARTED Fabio Grassi
  3. 3. Why Would you to read something online? What are your expectations for this workshop today? What is the value in posting original content online? What is a blog?
  4. 4. What is a blog? What it is  A short  self-published…  article..  In the First person  can take the form of commentary/ news/recipes/knowhow/tips/interviews… What it isn’t  An academic article…  An advert
  5. 5. Why blog? - Give people a broader view of who you are - Tell a story - Show expertise - Reach a wider audience - Influence thinking - Help others - Get attention from your potential market - So does it sell what you do? …Depends on what you blog about…
  6. 6. WHAT MAKES A GOOD THEME? Eva Maguire
  7. 7. What makes a highly read blog?  Resonance  Relevance  Shareability
  8. 8. A relevant trend Something that people are talking about A personal insight Your take A point of interest Something you’ve noticed Finding a good theme Call to Action © Irish Management Institute 2013
  9. 9. Lots of blogs… same basic structure The structure is shaped by where you start…. Some start with the trend  Culture eats results for breakfast Warren Gatland right or wrong?  What managers can learn from Andy Murray and sports psychology Some blogs start with the point of interest  Marketing Has a Bad Case of Technology Vertigo, and IT Needs to Help  The Karaoke Effect: How to Perfect Your Startup’s Story  Readers Control the New Age of Print Some start with the insight  Building your personal brand is easier and more valuable than you might think Some event start with the call to action  Independent bookshops: share your survival strategies
  10. 10. WHAT MAKES A TREND? Matthew Kelleher
  11. 11. Useful tools  Google Trends  Google AdWords
  12. 12. LET’S HAVE A GO….
  13. 13. 3 Steps to a Blog Post 1. Find a good theme 2. Get your thoughts down 3. Turn it into a blog
  14. 14. A relevant trend Something that people are talking about A personal insight Your take A point of interest Something you’ve noticed Step 1: Find a good theme Call to Action © Irish Management Institute 2013
  15. 15. Step 2: Get your thoughts down A relevant trend Something that people are talking about A personal insight Your take A point of interest Something you’ve noticed Call to Action I personally think… I think it boils down to… What I/we find is… It seems like everyone is talking about….A client recently mentioned to me that… I’ve noticed… This might be helpful… What do you think? Have a look at what we’re doing in this area..
  16. 16. Have a go…  Take 20 minutes  Use the template  Pick a starting point  Then fill in the rest of the blanks  Try different orderings
  17. 17. Step 3: Make it a blog post  Piece the paragraphs together.  Read  Is it too long?  Would I read it?  Am I saying something interesting?  Does it give a sense of me as an individual?  If you quote any facts make sure they are correct  …and rewrite  Add a picture  Come up with a catchy title (ideally trend + point of interest)
  18. 18. Shows you have something insightful to say Keeps people up to date Less frequent More frequent Updates (short & sweet) Twitter LinkedIn Facebook Commentary More in-depth Blogs and website articles
  19. 19. Setting up your own (free) blog  As easy as setting up an email account…  Try out - Blogger https://www.blogger.com/tour_start.g or - Wordpress http://wordpress.com/
  20. 20. Want to start reading more business writing online?  For a start –  look at the links we recommend to our followers on Twitter  https://twitter.com/IMI_Ireland
  21. 21. The Irish Management Institute blog IMI Blog Non-IMI blogs by IMI staff  Over the Bar  Geode  The City on the Page
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×