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How to write a blog post
 

How to write a blog post

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This presentation was part of the Irish Management Institute blogging workshop.

This presentation was part of the Irish Management Institute blogging workshop.

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    How to write a blog post How to write a blog post Presentation Transcript

    • How to write a blog post 30th August 2013 IMI Blog Editors Fabio Grassi Matt Kelleher Eva Maguire
    • LET’S GET STARTED Fabio Grassi
    • Why Would you to read something online? What are your expectations for this workshop today? What is the value in posting original content online? What is a blog?
    • What is a blog? What it is  A short  self-published…  article..  In the First person  can take the form of commentary/ news/recipes/knowhow/tips/interviews… What it isn’t  An academic article…  An advert
    • Why blog? - Give people a broader view of who you are - Tell a story - Show expertise - Reach a wider audience - Influence thinking - Help others - Get attention from your potential market - So does it sell what you do? …Depends on what you blog about…
    • WHAT MAKES A GOOD THEME? Eva Maguire
    • What makes a highly read blog?  Resonance  Relevance  Shareability
    • A relevant trend Something that people are talking about A personal insight Your take A point of interest Something you’ve noticed Finding a good theme Call to Action © Irish Management Institute 2013
    • Lots of blogs… same basic structure The structure is shaped by where you start…. Some start with the trend  Culture eats results for breakfast Warren Gatland right or wrong?  What managers can learn from Andy Murray and sports psychology Some blogs start with the point of interest  Marketing Has a Bad Case of Technology Vertigo, and IT Needs to Help  The Karaoke Effect: How to Perfect Your Startup’s Story  Readers Control the New Age of Print Some start with the insight  Building your personal brand is easier and more valuable than you might think Some event start with the call to action  Independent bookshops: share your survival strategies
    • WHAT MAKES A TREND? Matthew Kelleher
    • Useful tools  Google Trends  Google AdWords
    • LET’S HAVE A GO….
    • 3 Steps to a Blog Post 1. Find a good theme 2. Get your thoughts down 3. Turn it into a blog
    • A relevant trend Something that people are talking about A personal insight Your take A point of interest Something you’ve noticed Step 1: Find a good theme Call to Action © Irish Management Institute 2013
    • Step 2: Get your thoughts down A relevant trend Something that people are talking about A personal insight Your take A point of interest Something you’ve noticed Call to Action I personally think… I think it boils down to… What I/we find is… It seems like everyone is talking about….A client recently mentioned to me that… I’ve noticed… This might be helpful… What do you think? Have a look at what we’re doing in this area..
    • Have a go…  Take 20 minutes  Use the template  Pick a starting point  Then fill in the rest of the blanks  Try different orderings
    • Step 3: Make it a blog post  Piece the paragraphs together.  Read  Is it too long?  Would I read it?  Am I saying something interesting?  Does it give a sense of me as an individual?  If you quote any facts make sure they are correct  …and rewrite  Add a picture  Come up with a catchy title (ideally trend + point of interest)
    • Shows you have something insightful to say Keeps people up to date Less frequent More frequent Updates (short & sweet) Twitter LinkedIn Facebook Commentary More in-depth Blogs and website articles
    • Setting up your own (free) blog  As easy as setting up an email account…  Try out - Blogger https://www.blogger.com/tour_start.g or - Wordpress http://wordpress.com/
    • Want to start reading more business writing online?  For a start –  look at the links we recommend to our followers on Twitter  https://twitter.com/IMI_Ireland
    • The Irish Management Institute blog IMI Blog Non-IMI blogs by IMI staff  Over the Bar  Geode  The City on the Page