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How To Market When Everyone Is A Minority Part1 Eva Hasson Y&R

by Strategic Planner at TBWA Tel Aviv on Oct 19, 2009

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In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with ...

In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with more than just one demographic. Here is a "how to" case study based on Israel - a country where the “mainstream” represents only 50% of the total population.

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How To Market When Everyone Is A Minority  Part1 Eva Hasson Y&R How To Market When Everyone Is A Minority Part1 Eva Hasson Y&R Presentation Transcript