Choosing the right website for your internet business 04 22 11 vfinal
April 22, 2011 at 12pm MDT Presenter: Michael Eagar
Michael Eagar – Internet Entrepreneur ◦ Internet Entrepreneur Building & Consulting Internet Businesses for 6 years Founder at Utah Labs Founder at Young Entrepreneurs ◦ Background Extensive experience as an entrepreneur, manager and consultant for various internet start-up ventures. Most recently Michael was Chief Operations Officer at OrangeSoda.com. Today Michael specializes in creating internet businesses.
IntroductionWhat do I need to know?The phases of your websiteQuestions to ask yourselfChoose your platformPhases 1,2,3ReviewMy CommitmentQuestions
Remember that “YOU” are the most important factor related to your success… You can accomplish anything you put your mind to… Know your strengths and weaknesses and build on your strengths!
What is the goal of your website? Do you understand your customer enough to know what they really want? ◦ Yes/no Do you know how to give your customer what they really want? ◦ Yes/no ◦ Sales cycle of your value/product/service Will the website provide information to existing customers, new customers, or both?
Shop? ◦ Will you have a shopping cart or shopping buttons? ◦ Will you direct them to someone else’s shopping cart? Request more information? ◦ Fill out a form? ◦ Email you? Call you? ◦ On your phone Sign up for something? ◦ Newsletter ◦ Free download
How many pages will you have when you launch your website? Will non developers be updating the website content? Will you have a blog on your website? Will you be updating the website more than once a month? Will you need custom development and can you easily find a developer in your area, or one that you trust online?
Can you put your work in draft form? Is it easy to change the design/colors/CSS files? Can you easily add modules/widgets/plugins to improve the functionality and performance of your website?* Can you edit/customize Title & Meta Tags?** Can the platform handle data storage well?*** How much does it cost?**** Does it support common marketing activities?***** Does it have easy analytics integration Does the platform have good support? Is it easy to upgrade/update? Does it handle 301 redirects easily?
Layout your website hierarchy Collect all the text and images you will use Decide hosting, domain, etc. Figure out all the costs and timeline Decide how you will update the website as you grow* Perform keyword research** Install and setup the website
Get it Launched Don’t wait for perfection Doing something and completing is much better than perfecting What are the basic features: ◦ How many pages do you need to reach your goal?* ◦ What basic design do you need to reach your goal?** ◦ What hosting/support do you need to reach your goal?
What do your customers want next? Improve your design Add new features one at a time Test, Test, Test