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Business Case For Social Media

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  • We are here to talk about “The Business Case for Social Media”. There is a wide range of discussion on this topic going on right now. On one end of the spectrum we see simple approaches showing adoption rates of social media and describing that as business case. On the other end of the spectrum are those hard-core pragmatists searching for what they refer to a the holy grail of social media – an actual ROI! 7Summits is interested this latter end of the spectrum. We are exploring specific business imperatives that every organization invests in and works to drive tangible results from. We know that there are specific levers that affect these imperatives and either directly or indirectly drive revenue or help to remove cost from an organization. We know that Social Media can have an impact on many of these. This material is meant to establish a few major concepts: 1) what do we really mean when we say social media 2) what do we mean by “Applied Social Media” – here we are talking about “applied to business” 3) can a business case be formulated here 4) and what exactly are we measuring This is not a perfect conversation, but it is a conversation and we welcome your feedback, insights and opinions as we learn together, refine this message and hopefully help some companies realize some of the many benefits that applied social media has to offer.
  • It seems like the term “social” is being appended everywhere. Social-Enterprise, Social-Business, Social-Commerce, Social Marketing, - these are valid concepts, however they cause some confusion when we are just trying to pin down “Social Media”
  • Let’s get a definition in place for starters. Plenty of clarity is shed on this by just taking a look at some of the online definitions of the root terms here. . .
  • Consider this. Your business is comprised of several key stakeholders: customers, employees, partners, and investors. Relationships with those stakeholders are affected by various parts of your organization: marketing, sales, customer service, human resources, public relations, logistics, procurement, product development, and more. Social Media can add value to those relationships. Measureable Value. Your objectives for using social media should be grounded with this in mind to set a solid foundation.
  • I can actually click on these relationships and a browser will launch and take me to a solid case-study of how social media was applied to drive revenue or remove cost. This example with corporate communications is a major insurance company that leveraged internally-facing blogs to better affect communications to employees and resulting not only in better communications, but I retiring unused assets supporting an over-sized and under-used intranet.
  • In fact, we can find these case studies (many) showing how social media was applied for measureable benefit. OK – those case studies are solid example of how social media is being applied to business. That’s what we are referring to when we say “Applied Social Media”
  • Aah – the groundswell. We are BIG believers here.
  • At 7Summits, we extend the idea of “Applied Social Media” by taking a closer look at several business imperatives along with some specific value levers that move the needle when social media is applied. The results can be measured in terms of either delivering a hard ROI calculation or clearly moving key operation metrics. Join our community called “The Business Case for Social Media” and share your thoughts on these imperatives and drivers as we refine them in the coming months. I know – it’s a wheel – the team teases me that it’s a pin-wheel. But wait until you see what we replace this with when we bring it on line in the coming months…
  • So we have 6 areas where we are looking at business imperatives right now. We’re not saying this is the only thing that marketing, PR, or product development do – we’re saying that these imperatives have something that can be addressed with Social Media. We are adding Operations next – think logistics, supply chain, procurement, security of information, measuring and reporting . . .Hey, we’re 7Summits – and that 7 th imperative is just about ready to discuss. [PR - Establish & Maintain Positive Exposure with the Public through Topics of Interest bolstered by third party legitimacy]
  • For each of these value levers, we can define them in away that lends itself to being measured. Measurement can range from feedback on customer surveys,  to more tangible measures like subscriber counts, page views, unique visits, repeat visits, length of visit, referrals; To clear more social measures like bookmarking, rating, tagging and more CONTINUED …. transition
  • To Key Performance Indicators that are clearly tied to operational metrics  for example, there is a ratio between the number of leads generated by sales and the number of deals that make it to closure. CONTINUED…..transition
  • And finally – we want to get at that hard ROI calculation. And we mean a real one. A spreadsheet with a 5 year model and a return that takes into account personnel. Now that's hard.
  • Now that's hard. Even this example is still anecdotal to some
  • Measurement is key to making all of this work  if you can not measure it, it’s hard to say that it’s real….
  • The ROI is what we are after. That takes time and some solid work up front. We are well on our way there. Web performance and analytics are arguably not enough, but they a needed component. And the tools here are really evolving.
  • Changing and enabling consumer behavior is what we are after and so behavior tracking, and ultimately conversion, are needed. This goes back to the Strategic Framework for Applied Social Media that we looked at earlier Awareness | Relevancy | CONVERSION | Involvement | Ongoing Engagement  Optimization: Test, Measure and Learn – this helps you to focus your investment on those behaviors that truly bring value. And that’s all we have time for right now. We have some next steps for consideration. Those focus on readiness and getting your business needs understood and tied out to a social business strategy that makes sense for you and clearly advances your business in a measurable way. If you have a clear mapping between your business objectives , KPIs, and performance objectives to those value levers that we just discussed –those clearly influencing revenue, costs and profitability -- then you’ll have your business case for social media.
  • And that’s all we have time for right now. We have some next steps for consideration and an overview of our firm, but you can peruse our social web experience for that. Readiness is focused and getting your business needs understood and tied out to a social business strategy that makes sense for you and clearly advances your business in a measurable way. If you have a clear mapping between your business objectives , KPIs, and performance objectives to those value levers that we just discussed –those clearly influencing revenue, costs and profitability -- then you’ll have your business case for social media. Thanks for listening and we welcome feedback, opinions, insights and comments. I’m Paul Stillmank, President & CEO of 7Summits.
  • 7Summits is a new type of agency focused on helping clients apply social media to drive measureable business value. We are amassing case studies and developing business cases for all areas of your business including Marketing, Sales, PR, HR, Recruiting, Product Development, Customer Service, and operations. Whether you're a B2C or B2B business, 7Summits will help create your Social Business Strategy & Plan and then help you execute and measure the results being delivered.
  • 7Summits is named for the highest mountain summits on our 7 continents. To us, this represents our resourcefulness an ability to reach a goal . . . . It reflects our desire to help our clients reach new heights . . . . wherever the are And it reminds us that social media enables us to be global in nature . . . . even though our digs are right here in Milwaukee, Wisconsin
  • These are the 7Summits Solutions: Social Business Strategy & Planning – setting your course from the beginning. Measurements & Insights – think of this as your compass that you can check to adjust your course and stay on the right path Think of our remaining solutions as some of the essential equipment that you’ll need to find your way to the top: New Media Marketing Solutions – Social Influence Marketing, Social Media Marketing and Social Media Optimization create awareness and relevancy, getting your audience engaged in their media. Customized & Tailored Social Communities are Powered by Jive’s Social Business Software – allowing you to create a more socially designed business SEO & SEM Consulting helps you get that most important first impression so that you can move on to establish relevancy, get beyond conversion… Business Integration Services – convert the unstructured nature of social media data to consumable assets to help you manage your business on an ongoing basis Rich Internet Applications and Components improve Customer Experience, Conversion, and retention Mobile Solutions extend Customer Reach and Engagement [ZOOM Figure] Our solutions & services help you get where your going – no matter how difficult.
  • Social Solutions should be approached in an agile fashion: identifying what we refer to as “the minimal marketable feature” and then getting out there. With that initial piece executed, your audience (external or internal) can now participate as you measure behavior changes, adjust and extend, building momentum as you go. Once the benefits you set out to achieve are being realize, you’re ready to ramp things up and get some scale for that business case.
  • Jive was among the select companies that Forrester invited to participate in the Forrester Wave: Community Platforms, Q1 2009* report that was released on January 9, 2009. In this evaluation, Jive was cited as a market Leader. Jive was named a Market Leader & a Visionary in the most recent industry reports by Forrester and Gartner, Inc. Jive Social Business Software fuels 7Summits’ Social Communities solution. Networked Insights is a listening platform that helps weed through the volumous content about your brand, product or service online and find the information that really merits your attention as you develop your strategy, position yourself against competitors and develop plans to engage consumers in their media. This supports our Measurement & Insights offering as well as our New Media Marketing Solutions. Sway Online provides a content syndication solution called Shoutlet that make it easy to get your content out there where your audience wants to be engaged. Shoutlet supports 7Summits New Media Marketing Solutions. Stay tuned as we add more climbers to the expedition – bringing the best partnerships to get you to your destination quickly and efficiently.
  • And that’s all we have time for right now. We have some next steps for consideration and an overview of our firm, but you can peruse our social web experience for that. Readiness is focused and getting your business needs understood and tied out to a social business strategy that makes sense for you and clearly advances your business in a measurable way. If you have a clear mapping between your business objectives , KPIs, and performance objectives to those value levers that we just discussed –those clearly influencing revenue, costs and profitability -- then you’ll have your business case for social media.
  • Transcript

    • 1. July 3 rd , 2009 Your Guide to Social Media Success© The Business Case for Social Media
    • 2. Agenda Social Media Defined Applied Social Media The Business Case for Social Media Measurement Suggested Next Steps Appendix – 7Summits Overview
    • 3. “ Social Media” is a phrase that has been over-hyped, obscuring its definition and confusing its meaning with many other terms. Social Media Defined
    • 4. Therefore Social Media is a set of technologies being used to accumulate and distribute information or data (content) to members of a community that have congealed around a common purpose. Social Media Defined S o c i a l M e d i a Relating to human society and its members 1 ; of and pertaining to the life, welfare and relations of human beings in a community 2 (singular medium) The storage and transmission tools used to accumulate and distribute information, or data 1 1 en.wikipedia.org/wiki/Media_(communication) 2 http://dictionary.reference.com/browse/social Social Media’s more precise definition can be found by looking more closely at the original definition of is root words:
    • 5. Social Media Defined So what are the predominant media that we are talking about? There are a lot of categories of social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well known ones. There are a lot more: Search Engines, Social Book Marking Sites, Micro-blogging, texting is social, video sites, photo sites, travel sites, and now B2B networks are forming, mashups – a good example being showing flickr images over the top of Google maps. We’ll take a quick look at the most often used media just to give everyone a good baseline of what they are and how businesses are starting to apply them. If you get all of this, just skip ahead.
    • 6. Social Media Defined Social Networks focus on building online communities of people who have come together for a common purpose. Social Networks started out as a means to share personal news, photos and status and are now moving on to become a preferred way for connecting global workforce. Many companies are creating brand-centered communities and actively participating in media where consumers spend time to help better understand their perspectives and needs. Examples: Facebook, MySpace, LinkedIn, and myPath
    • 7. Social Media Defined RSS - most commonly translated as "Really Simple Syndication“ or ‘Rich Site Summary” – it actually consists of formats used to publish frequently updated information . Information like blog entries, news headlines, audio, and video. The idea here is that these formats are somewhat standardized making is easy for them to be consumed in many places as well. This syndication aspect of the delivery is what differentiates RSS from other ways of sending and accessing this information. Imagine a feed like this providing updated company news and information – internal or external. Examples: favorite blogs, CNN News, BBC, Mashable.com (very useful social media blog), Social Blizzard (coming soon)
    • 8. Social Media Defined A blog – is a type of website that is really like a personal journal that gets frequently updated and is intended for the general public. Businesses are using blogs to better establish their identity, engage consumers and do so in their preferred media: a lot of people are reading blogs! Examples: Mashable, TechCrunch, Wifli.Wordpress.com
    • 9. Social Media Defined A wiki is a collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. Business as using these to create collaborative websites, share best practices and as an important component of a community website. Examples: Wikipedia; many topical wikis covering anything from art tutorials to adoption.
    • 10. Social Media Defined A podcast is kind of like a blog, but the content s made up of a series of digital files, mostly audio or video. Like blogs, these are released periodically and made available for download so that they can be listened to or watched on your computer, your phone or your iPod. Examples: Audio Books, Learn A New Language, “Hidden Yellowstone”
    • 11. Social Media Defined Gadgets originated from a term referring to “desk toys” like stress balls, puzzles and those little perpetual motion gizmos. So a widget or gadget is a small web component that has a particular function – many are fun – and these now live on our computer desktop or inside our web browser. Gadgets and widgets have made many of the platforms that we are used to using (like facebook) more fun and usable. Businesses are just starting to use gadgets to create persistent business monitors; to create directories of information that can be embedded in other sites thus increasing brand awareness; to provide updates on key data, news or events. Examples: countdown timers, weather forecast, word of the day, guitar chord explorer, RSS News Reader, and so much more.
    • 12. Our Perspective
        • Social networks growth is strong across all segments & generations
    • 13. Our Perspective
        • Social network growth is strong across all segments & generations
      Professional intent Ability to define prospects NING Facebook MySpace LinkedIn 14.2 million unique monthly visitors 43 million registered users 23.6 million unique monthly visitors 13 million registered users 122.2 million unique monthly visitors 300 million registered users 55.6 million unique monthly visitors 185 million registered users 6.1 million unique monthly visitors 23 million registered users Source: Compete.com, August 2009
    • 14. Number of Social Networking Users Has Doubled Since 2007! Source: Forrester Research, 2009 Our Perspective
        • The number of social media users is increasing exponentially
    • 15.
      • From eMarketer.com:
      • “ In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic. ”
      Source: Emarketer - Social Media Best Practices, July2009 Our Perspective
      • Influence brand reputation
      • Increase brand awareness
      • Improve SEO
      • Increase Website traffic
      • Generate Leads
      • Improve internal communications
      • Increase online sales
        • Integrating with social networks has many benefits
    • 16. The Point? Social Media is now a compelling channel for reaching consumers Our Perspective Social Media has established consumer reach that is just as compelling as other major advertising channels; and it is still growing while the others have plateaued or started to decline.
    • 17. Our Perspective The social media landscape is vast and constantly evolving
    • 18. Our Perspective Most brands’ focus is how to use social media sites like Facebook, Twitter, and Youtube: This is the wrong focus! “ How do we create a fan page on Facebook?” “ Which sites and tools should we be using?” “ How do I use Twitter?” “ Do we need to be on Twitter and Friendfeed?” “ We have several videos on Youtube, how do we get someone to watch them?”
    • 19. Our Perspective
        • The focus should be on prioritizing which social media are right based on what you’re trying to do. The questions that should be asked:
      How do we increase sales and market share? How can we better align innovation with market demand? How do we providing a consistent customer support experience at a reduced cost? How do we establish and maintain a positive online reputation? How do we improve time-to-productivity for new employees? How can we increase customer retention? What audience are we trying to reach and what are our objectives with that audience?
    • 20. Our Perspective . A Social Business Strategy is the foundation for successful social media execution. Social Media can be applied to drive more activity from extending consumer awareness, to growing sales, to driving ongoing engagement
    • 21.
      • The strategy that we develop with you will be used to drive awareness of your brand and its products through Connected Social Campaigns with a goal of driving site traffic and eventually loyalty and advocacy for you post sale..
      • Potential Customer begins their search for a new product or service online and discovers your brand and product line
      • Customer looks at a combination of ratings, reviews, discussions, blogs, UGC around your products which influence purchase
      • Your positive position in social, search, ratings & reviews influences customer sale via eStore, retail or dealer network.
      • A relationship has been formed with the customer
      • Consumer advocacy has been achieved
      Integrating all your efforts online is key to success ? ! $
      • You ask customer to join community, submit a product review and notify them of referral program
       Awareness Ongoing Engagement Relevance Involvement ATTRACT INFLUENCE ENGAGE RECRUIT Our Perspective Conversion Measure & Refine
    • 22.
      • Focus on Why to use Social Media, not How.
      • Let business imperatives drive your use of social media, not just the technology itself.
      • Social Media is an element of an overall marketing plan.
      • Social Media should be applied with consideration for your core sales & marketing strategies: awareness, relevancy, conversion , involvement and ongoing engagement.
      • Clearly define your audience and their preferred media.
      • Listen and then act.
      • Identify customer advocates and then activate them as a social influence for your brand.
      • Measure your baseline and then measure and analyze your results to determine impact on behavior, sales, reputation, and overall ROI.
      Our Perspective Key Insights from 7Summits
    • 23. Agenda Social Media Defined Applied Social Media The Business Case for Social Media Measurement Suggested Next Steps Appendix – 7Summits Overview
    • 24. Applied Social Media Client Stakeholders Organization Entities Involved In Those Relationships Relationships
      • Companies have relationships with key stakeholders and there are many organizational entities involved in those relationships
    • 25. Applied Social Media
      • How does social media add measurable value to these relationships?
    • 26. Applied Social Media Marketing Customer Service Sales Branding Marketing Communications Advertising
      • How does social media add measurable value to these relationships?
    • 27. Groundswell Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal.  But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes social computing behaviors into a ladder with six levels of participation; we use the term "Social Technographics" to describe analyzing a population according to its participation in these levels. Brands, Web sites, and any other company pursuing social technologies should analyze their customers' Social Technographics first, and then create a social strategy based on that profile. Applied Social Media
    • 28.  
    • 29. Agenda Social Media Defined Applied Social Media The Business Case for Social Media Measurement Suggested Next Steps Appendix – 7Summits Overview
    • 30. The Business Case for Social Media Company Business Imperatives Value Levers
    • 31.
      • Marketing Imperative: Increase Brand Awareness, Grown Sales and Take Market Share
        • Market Intelligence
        • Identifying Market Trends
        • Multiplying the effectiveness of Campaigns
        • Increase Customer Loyalty
        • Building Brand-Centered Community
      • PR Imperative: Establish & Maintain a Positive Online Reputation
        • Monitoring & Engaging
        • Online Reputation Management
        • Public Messaging through topics of interest
      • Customer Service Imperative: Providing consistent customer support experience at a reduced cost
        • Providing Consistent Support (re-use knowledge)
        • Reducing Incoming Call Volume
        • Lowering Support Costs
        • Building Customer Trust & Loyalty
      Where Can Business Value be Most Affected by Social Media?
        • Sales Imperative: Sales Growth
        • Lead Generation
        • Expertise Location
        • Pipeline Development
      • Product Development Imperative: Align Innovation with Market Demands
        • Customer Driven Product Innovation (Aligning Innovation with Market Demands)
        • Accelerate time-to -Revenue
        • Driving Better Results from R&D Investments
        • Knowledge Retention
      • HR Imperative: Attraction, Engagement & Retention of Workforce
        • Employee Awareness / Workforce Attraction
        • Employee On-boarding / Time to Productivity
        • Training and Education
        • Connecting & Engaging Workforce
        • Improving Generational Workforce Performance
        • Empowering Individual Productivity
      The Business Case for Social Media
    • 32. The Business Case for Social Media Lowering Support Costs and Incoming Call Volume. Live support is often the most expensive support activity companies provide. By providing an open environment in which support problems are exposed to other customers of your product or service, Social Business Software can dramatically improve your customer support team’s productivity. Because support requests are directed to a community and not an individual, a partner or another customer can often handle them, plus the resolution will be available to all other customers for reuse. Examples of Value Levers in Social Media Each Value Lever states a specific case for how value can be delivered, supported by case studies and a business case.
    • 33. Empower Individual Productivity. Too often, employees can’t access key resources when they need them, be they people or documents. Social Media can be leveraged to provide employees with a 360-degree view of conversations and activities across previously isolated information silos. As a result, they can easily access the right people and information to generate better results in less time. The Business Case for Social Media Examples of Value Drivers in Social Media Each Value Driver states a specific case for how value can be delivered, supported by case studies and a business case.
    • 34. The Business Case for Social Media Formal Business Cases Many business cases are still very anecdotal, however formal rigor and financial acumen are being applied to harden these. Impact of Value Levers
    • 35. Twitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter First adopters of social media networks like Twitter , Facebook , LinkedIn , and blogging understand that their success can be measured and based on audience engagement, recognition, and involvement. Yet, Social Media’s Achilles heel, in the eyes of corporate decision makers who still utilize Web 1.0 analytics and measurement for their marketing, sales, and promotion efforts, is the lack of compelling ROI case studies: until now. Dell’s Twitter Strategy: ROI of Engagement The Washington Post reported on Claire Baldwin’s  article in Reuters “ Twitter helps Dell rake in sales “: The Business Case for Social Media Formal Business Cases
    • 36. Agenda Social Media Defined Applied Social Media The Business Case for Social Media Measurement Suggested Next Steps Appendix – 7Summits Overview
    • 37. Measurement Test, Measure, Learn Measurement & Insights is core to a business-focused Social Media investment. Models that connect both conversations and activity on the web to your business performance are the fundamental tools that must be worked with. Baseline measures, along with agile test-measure-learn cycles allow you to adapt, grow, and improve. Measurement should be setup with the idea of watching as your investment delivers tangible results. Tools in this space have evolved beyond traditional web analytics to Listening Platforms that look for patterns in the conversations, identify emerging themes and identify the information that should be treated with the most importance. Social Media is becoming easier to measure with a host of tools available for both transactional measures and key insights.
    • 38. Measurement ROI Modeling Breakeven should be in months, not years. You input cost, baseline measures and related assumptions into the activity-dependency models. Sensitivity-type analysis around the behaviors you are changing flows through the model and drives value calculations. Update your model as you evolve and continue to measure. You should be able to track your investment in a more meaningful way and understand what you get in return. Web Performance & Analytics Most companies have the basics down: traffic and transaction measures but those leave out the best parts of the story. These ensure that the right data is collected and analyzed to provide insights on the value of your content and applications as well as your products and brand. You will learn what and how to measure, where your brand is being talked about, and the sentiment of those conversations (positive, negative, or neutral). You can also see how your competitors’ fair in those same conversations. With this information, you can create a social business strategy that really means something.
    • 39. Measurement Behavior and Conversion Tracking Your content, your apps, your ads, your conversations: it’s all about changing or enabling consumer behavior. With the business-focused models presented here, you should be able to connect those behaviors to desired business value. These powerful stories are written in activity-dependency models. With those models, you’ll know what you need to measure to “see” how your investment changes consumer behaviors. Then, watching those behaviors, you can adjust your measures and improve your model to deliver more value from the channels and social venues that are working for you. Optimization Strategies The social web is a fluid, dynamic environment that eschews outside control. Your best strategy is on-going measurement and adjustment. It is important to stay abreast of insights around new trends, new technologies, and new participation approaches that help you focus your investment on those behaviors that truly bring value. Test & learn will become a part of your vocabulary (perhaps your new mantra), and will transform your strategies to keep pace with social change.
    • 40. Agenda Social Media Defined Applied Social Media The Business Case for Social Media Measurement Suggested Next Steps Appendix – 7Summits Overview
    • 41. Suggested Next Steps
      • Determine Readiness - Considerations for Getting Started
        • Internal Buy-in
        • Corporate Communications Policy
        • Audience and Objectives
        • Resource Availability
        • Content Availability and Strategy
        • Technical Infrastructure
        • Legal Implications
    • 42. Suggested Next Steps
      • Discover
        • Determine Readiness
        • Develop a Social Business Strategy & Plan
      • Execute!
        • Select that Minimal Marketable Feature and get out there
      • Nurture & Adjust
        • Learn from your audience, adjusting your approach to better secure your objectives with them
      • Launch & Interact
        • As results become measureable and benefits are evident, ramp up more formal activation plans to gain scale.
    • 43. Agenda Social Media Defined Applied Social Media The Business Case for Social Media Measurement Suggested Next Steps Appendix – 7Summits Overview
    • 44.
      • Who We Are: 7Summits is a new type of agency focused on bringing the best talent in the market to drive your business imperative(s) to a better end by leveraging social media where it makes the most sense.
      • Business Focus: Applied Social Media & Social Business Design.
      • Differentiation: Deep Marketing, and Social Media Expertise Combined with Strong Business and Financial Acumen. Our entire reason for being is to apply social media to drive measureable business value.
      7Summits Every day, our passion drives us to explore new areas of business and look for fresh ways to execute social media strategies where it makes the most sense. It all happens in an environment that inspires resourceful thinking and produces a synergy of results from a hand-picked group that lives and breathes our client’s business precisely like it is our very own.
    • 45. 7Summits – Our Name
    • 46.
      • Charles Sheldon pioneered the discovery of Mount McKinley, a place that now bears the name he chose for it: Denali. He brought such great purpose and passion to his efforts that he inspired a nation to preserve this place forever as Denali National Park. Charles Sheldon walked the path so that others could follow and share what he had learned. His passion for imparting his experiences was so intense, so focused that he refused to go to bed each night until he had documented the findings from that day – even after having fought his way back to camp through chest-deep, icy rivers and not arriving until early morning.
      In the spirit of Charles Sheldon, 7Summits aspires to collect and disseminate the aggregate knowledge of “applied social media” so that the broader community can benefit from this knowledge. We are committed to work tirelessly as we guide our clients to apply social media to affect real movement in key operational metrics. 7Summits
    • 47.
      • Social Business Strategy & Planning
      • Measurements & Insights
      • New Media Marketing Solutions
      • Tailored Social Communities
      • SEO & SEM Consulting
      • Business Integration Services
      • Rich Internet Applications & Components
      • Mobile Solutions
      Our Solution Offerings
    • 48. Determine Readiness and create Social Business Strategy & Plan Select a Minimal Marketable Feature and get out there! Learn from your audience, adjusting your approach to better secure your objectives with them As results become measureable and benefits are evident, ramp up more formal activation plans to gain scale. Our Approach DISCOVER EXECUTE LAUNCH & INTERACT NURTURE & ADJUST
    • 49. Our Launch Partners For Content Syndication Listen . Understand . Act Social Business Software
    • 50. In the Vast Expanse of Newly Evolving Social Media, What Should You Focus on First ? Your Guide to Social Media Success ©