Euro RSCG Prosumer Report Health and Wellness digital infographic
Everything about how we regard, prevent, and treat illness is changing, thanks to new tools and technologies; more informed, proactive, and empowered consumers; longer life spans; and the globalization of health thinking.Prosumer Nation:A Subculture of Proactive Health ConsumersJust as Prosumers are shiﬅing the balanceof power at retail, so, too, are theysiphoning power away from the medicalcommunity and toward themselves. 52 I pay a lot of attention to health I have some or a lot of control issues and consider myself well over illness in general. informed in this area. Mainstream Prosumers % agreeing strongly/somewhatSense of Control Changes EverythingArmed with unprecedentedaccess to healthcareinformation, products, andservices, modern consumersfeel a heightened sense ofcontrol—and responsibility. 56 56 52 44 23 23 27 33 Illness in general Diabetes Heart disease Body cancer % feeling some/a lot of control % feeling little/no controlThe Brain: A Key Weapon in the Fight for Good Health The brain—once regarded as mysterious and 63% outside our control—is increasingly perceived as an important tool in the battle for long-term health. Modern consumers are embracing the ancient notion of a mind-body link and are paying more attention to lifestyle and other factors that could potentially impact brain health. 4 10 RESPONDENTS BELIEVE IN AT LEAST SOMEWHAT THAT MOST ILLNESS IS PSYCHOSOMATIC Factors respondents deemed best and worst for the brain: Recreational/ Air and Water Exercise Sleep Love Illegal Drugs Tobacco Pollution Good for the brain Bad for the brainFortifying Body and Mind with Food65% 68% 79% are much more aware of the believe food is as eﬀective believe eating a healthful diet has nutritional/health value of the as medicine in maintaining a positive impact on the brain. food they eat than they used to be. one’s overall health. YET 37% ONLYAs consumers have come to feel moreresponsible for their health, food hasbecome an even more important weaponin the health-maintenance arsenal. 70% Source: Prosumer Report—My Body, Myself, Our Problem: Health and Wellness in Modern Times, drawing on survey responses from 7,213 adults in 19 countries. All data shown is global. Download the white paper at prosumer-report.com.