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ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
ER WW Digital Love 2012 Presentation
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ER WW Digital Love 2012 Presentation

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Valentine’s Day Study: 10 Things We Learned About Millennials by Euro RSCG Worldwide

Valentine’s Day Study: 10 Things We Learned About Millennials by Euro RSCG Worldwide

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  • 1. February 2012Image: .bobby@flickr.com
  • 2. They’re more likely to value good looks over sexual prowess Which would you prefer? Unattractive partner/great in bed 56 73 76 Based on online surveyfielded by Market Probe Attractive International, partner/lousy February 79, 2012 in bed (never 44 Chris Fritz@flickr.com improves) 1,000 U.S. men and 27 24 women ages 18 65 18-34 35-54 55-65
  • 3. They’re hungry for romance If you could change one thing about your relationship, which would you choose? More romance 25 20 33 More sex 27 28 24 More 23 31 21 affection Not in 21 24 22 relationship ah zut@flickr.com 18-34 35-54 55-65
  • 4. They’re romantics—with a sexy edge Which of these describe you?Romantic 57 51Sexy 50 36 21Sexuallyadventurous 14 34 Louish Pixel@flickr.com 32 21 18-34 35-54 55-65
  • 5. They consider power a bigger turn-on than wealth Which is the biggest turn-on?IntelligencePhysical 59 65strength 70PowerMoney 22 21 13 14 6 7 Evansville@flickr.com 5 8 10 18-34 35-54 55-65
  • 6. They see naked people (on their phones) Which of these have you done? Received a naked photo of person I know via 30 mobile phone Sexted a nude photo 17 of myself via 24 mobile phone 12 Posed for 3 0.5 nude 19 15 photo/taken 12 nude photos numbphoto@flickr.com of partner18-34 35-54 55-65
  • 7. They’re using social networks as a hunting ground Which of these have you done? Flirted with someone online 48 40 Experienced strong feelings of attraction for someone 30 27 25 online Had a romantic, 14 22 20 sexual, or erotic 9 kayaker1204@flickr.com relationship online 18-34 35-54 55-65
  • 8. They’re creating new rules of digital engagement Which of these have you done?Used Facebookto investigate aromanticinterestStalked an ex 23on socialmedianetworksDumped 18someone bytext message 16 9Used my phone 4to cheat on my 3partner 11 7 18-34 35-54 yamuda@flickr.com Note: 5565 age group excluded from chart due to minimal scores (1 percent or below)
  • 9. Their views on sex are influenced by what they see online Agree somewhat/stronglyImages on theInternet haveinfluencedhow I think 32about sexDiscussions on 20the Internethaveinfluenced 13 22how I thinkabout sex 14 7 Gary Hayes@flickr.com 18-34 35-54 55-65
  • 10. They know online flirtations come at a price Agree somewhat/stronglyOnlinerelationshipscan be toomuch of adistractionfrom face-to- 41face 35relationshipsI knowsomeone 27whose offlinerelationship 39ended 33because of 19their actionsonline 18-34 35-54 55-65 Brach.com
  • 11. Their social revolution is gay rights It is wrong to engage in homosexual sexDisagree 28 48 40Neitheragree nor 30disagree 26 25Agree 34 42 27 18-34 35-54 55-65 sushiesque@flickr. com
  • 12. Find out more about Euro RSCG Worldwide’s studies at www.prosumer-report.com Follow us on Twitter @prosumer_report View more presentations at http://www.slideshare.net/eurorscgww

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