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Stella Artois c.1991<br />Category<br />Cheap laddish lagers<br />A lager of supremequalityandworth<br />Premium ingredien...
Category<br />Competitive, relevant, truthsstillcount!<br />Brand<br />Consumer<br />
Regional Hubs<br />Multi-media Services <br />Content Communities<br />Dailies<br />Conferences <br />Interactive <br />Ad...
“If you don’t have a seat at the table you will be on the menu”<br />
Regeneration events<br />Microsite<br />Blog<br />Brand – from a noun to a verb<br />Film<br />Engagement<br />Documentari...
Entertainment + useful<br />= Worth <br />
A greater need for brand humility <br />
@eurorscglondon<br />
Fail forward by Russ Lidstone adtech September 2011 pt2
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Fail forward by Russ Lidstone adtech September 2011 pt2

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Transcript of "Fail forward by Russ Lidstone adtech September 2011 pt2"

  1. 1. Stella Artois c.1991<br />Category<br />Cheap laddish lagers<br />A lager of supremequalityandworth<br />Premium ingredients with no compromise<br />Seeking the aspirational self<br />Brand<br />Consumer<br />REASSURINGLY EXPENSIVE<br />
  2. 2. Category<br />Competitive, relevant, truthsstillcount!<br />Brand<br />Consumer<br />
  3. 3. Regional Hubs<br />Multi-media Services <br />Content Communities<br />Dailies<br />Conferences <br />Interactive <br />Advertising<br />Radio<br />Online Media <br />WIKIS<br />Analyst<br />TV Broadcast<br />to Managing <br />Social Momentum<br />Influencer Relations <br />Lifestyle Media <br />Pod/Vid Casts<br />Trade Media <br />Brand Microsite <br />Social Networks<br />Blogs<br />Business Media <br />
  4. 4. “If you don’t have a seat at the table you will be on the menu”<br />
  5. 5. Regeneration events<br />Microsite<br />Blog<br />Brand – from a noun to a verb<br />Film<br />Engagement<br />Documentaries<br />PR<br />Print and digital<br />
  6. 6. Entertainment + useful<br />= Worth <br />
  7. 7. A greater need for brand humility <br />
  8. 8. “An expert is a man who has stopped thinking”<br />Frank Lloyd Wright<br />
  9. 9. @eurorscglondon<br />

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