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Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
Fail forward by Russ Lidstone adtech September 2011 pt2
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Fail forward by Russ Lidstone adtech September 2011 pt2

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  • 1. Stella Artois c.1991
    Category
    Cheap laddish lagers
    A lager of supremequalityandworth
    Premium ingredients with no compromise
    Seeking the aspirational self
    Brand
    Consumer
    REASSURINGLY EXPENSIVE
  • 2. Category
    Competitive, relevant, truthsstillcount!
    Brand
    Consumer
  • 3. Regional Hubs
    Multi-media Services
    Content Communities
    Dailies
    Conferences
    Interactive
    Advertising
    Radio
    Online Media
    WIKIS
    Analyst
    TV Broadcast
    to Managing
    Social Momentum
    Influencer Relations
    Lifestyle Media
    Pod/Vid Casts
    Trade Media
    Brand Microsite
    Social Networks
    Blogs
    Business Media
  • 4. “If you don’t have a seat at the table you will be on the menu”
  • 5. Regeneration events
    Microsite
    Blog
    Brand – from a noun to a verb
    Film
    Engagement
    Documentaries
    PR
    Print and digital
  • 6. Entertainment + useful
    = Worth
  • 7. A greater need for brand humility
  • 8. “An expert is a man who has stopped thinking”
    Frank Lloyd Wright
  • 9. @eurorscglondon

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