Your SlideShare is downloading. ×
Startup AddVenture 2013 - Marvin Liao - Marketing Lessons from Silicon Valley + Growth Hacking
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Startup AddVenture 2013 - Marvin Liao - Marketing Lessons from Silicon Valley + Growth Hacking

388
views

Published on

Video: http://youtu.be/qbWlEYObUKc …

Video: http://youtu.be/qbWlEYObUKc

Startup AddVenture 2013 was held in Kyiv, Ukraine December 4th and 5th. It is the largest and most important startup event of the year in Central and Eastern Europe.

If you went through an accelerator in the last couple of years, you have very likely met Super Mentor Marvin Liao. He spent a decade at Yahoo where he was responsible for commercializing Europe and the Middle East. He tirelessly travels the world helping startups in business development, marketing, sales, and operations.

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
388
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing Lessons from Silicon Valley: For Startups European Venture Summit 2013
  • 2. Who Am I
  • 3. 5 Year Waves
  • 4. Age of Platforms & APIs
  • 5. Growth of BIGPlatforms
  • 6. SuperMarket Shelf Effect
  • 7. THE NUMBER 8 Source: Harvard Business Review, April 2011
  • 8. Separation of Product & Marketing 9
  • 9. Yet Many Silicon Valley Companies Growing
  • 10. Growth Hacking
  • 11. Marketing vs Growth Source: Omar Mohout
  • 12. Confluence of Skills & Mindset Source: Omar Mohout
  • 13. Understand Your Stage Source: Brian Balfour
  • 14. Real Growth Curve
  • 15. Riding a Platform
  • 16. Customer Lifecycle Source: Conrad Wadowski, GrowHack
  • 17. Growth is Process Source: Neil Patel, of Quiksprout; Crazy Egg; Kissmetrics
  • 18. Use the Right Tools Source: Brian Ferguson, VP Sales & Marketing, Evolve
  • 19. General Principles • ALWAYS DELIVER PRODUCT VALUE • TEST EVERYTHING: ANALYTICS & METRICS MATTER • DATA DRIVES EVERYTHING • OUTCOME BEFORE EGO
  • 20. “The End Goal of Every Growth Hacker is to Build a SelfPerpetuating Marketing Machine that Reaches Millions by Itself”
  • 21. Playing Your Own Game ie. The Purple Cow
  • 22. “Make Stuff People Want”