Marketing Lessons from
Silicon Valley:
For Startups
European Venture Summit 2013
Who Am I
5 Year Waves
Age of Platforms & APIs
Growth of BIGPlatforms
SuperMarket Shelf Effect
THE NUMBER

8
Source: Harvard Business Review, April 2011
Separation of
Product & Marketing

9
Yet Many Silicon Valley Companies
Growing
Growth Hacking
Marketing vs Growth

Source: Omar Mohout
Confluence of Skills & Mindset

Source: Omar Mohout
Understand Your Stage

Source: Brian Balfour
Real Growth Curve
Riding a Platform
Customer Lifecycle

Source: Conrad Wadowski, GrowHack
Growth is Process

Source: Neil Patel, of Quiksprout; Crazy Egg; Kissmetrics
Use the Right Tools

Source: Brian Ferguson, VP Sales & Marketing, Evolve
General Principles
• ALWAYS DELIVER PRODUCT VALUE

• TEST EVERYTHING: ANALYTICS & METRICS
MATTER

• DATA DRIVES EVERYTHING...
“The End Goal of Every Growth
Hacker is to Build a SelfPerpetuating Marketing Machine
that Reaches Millions by Itself”
Playing Your Own Game ie.
The Purple Cow
“Make Stuff People Want”
Startup AddVenture 2013 - Marvin Liao - Marketing Lessons from Silicon Valley + Growth Hacking
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Startup AddVenture 2013 - Marvin Liao - Marketing Lessons from Silicon Valley + Growth Hacking

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Video: http://youtu.be/qbWlEYObUKc

Startup AddVenture 2013 was held in Kyiv, Ukraine December 4th and 5th. It is the largest and most important startup event of the year in Central and Eastern Europe.

If you went through an accelerator in the last couple of years, you have very likely met Super Mentor Marvin Liao. He spent a decade at Yahoo where he was responsible for commercializing Europe and the Middle East. He tirelessly travels the world helping startups in business development, marketing, sales, and operations.

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Transcript of "Startup AddVenture 2013 - Marvin Liao - Marketing Lessons from Silicon Valley + Growth Hacking"

  1. 1. Marketing Lessons from Silicon Valley: For Startups European Venture Summit 2013
  2. 2. Who Am I
  3. 3. 5 Year Waves
  4. 4. Age of Platforms & APIs
  5. 5. Growth of BIGPlatforms
  6. 6. SuperMarket Shelf Effect
  7. 7. THE NUMBER 8 Source: Harvard Business Review, April 2011
  8. 8. Separation of Product & Marketing 9
  9. 9. Yet Many Silicon Valley Companies Growing
  10. 10. Growth Hacking
  11. 11. Marketing vs Growth Source: Omar Mohout
  12. 12. Confluence of Skills & Mindset Source: Omar Mohout
  13. 13. Understand Your Stage Source: Brian Balfour
  14. 14. Real Growth Curve
  15. 15. Riding a Platform
  16. 16. Customer Lifecycle Source: Conrad Wadowski, GrowHack
  17. 17. Growth is Process Source: Neil Patel, of Quiksprout; Crazy Egg; Kissmetrics
  18. 18. Use the Right Tools Source: Brian Ferguson, VP Sales & Marketing, Evolve
  19. 19. General Principles • ALWAYS DELIVER PRODUCT VALUE • TEST EVERYTHING: ANALYTICS & METRICS MATTER • DATA DRIVES EVERYTHING • OUTCOME BEFORE EGO
  20. 20. “The End Goal of Every Growth Hacker is to Build a SelfPerpetuating Marketing Machine that Reaches Millions by Itself”
  21. 21. Playing Your Own Game ie. The Purple Cow
  22. 22. “Make Stuff People Want”

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