Startup AddVenture 2013 - Marvin Liao - Marketing Lessons from Silicon Valley + Growth Hacking

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Video: http://youtu.be/qbWlEYObUKc …

Video: http://youtu.be/qbWlEYObUKc

Startup AddVenture 2013 was held in Kyiv, Ukraine December 4th and 5th. It is the largest and most important startup event of the year in Central and Eastern Europe.

If you went through an accelerator in the last couple of years, you have very likely met Super Mentor Marvin Liao. He spent a decade at Yahoo where he was responsible for commercializing Europe and the Middle East. He tirelessly travels the world helping startups in business development, marketing, sales, and operations.

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Transcript

  • 1. Marketing Lessons from Silicon Valley: For Startups European Venture Summit 2013
  • 2. Who Am I
  • 3. 5 Year Waves
  • 4. Age of Platforms & APIs
  • 5. Growth of BIGPlatforms
  • 6. SuperMarket Shelf Effect
  • 7. THE NUMBER 8 Source: Harvard Business Review, April 2011
  • 8. Separation of Product & Marketing 9
  • 9. Yet Many Silicon Valley Companies Growing
  • 10. Growth Hacking
  • 11. Marketing vs Growth Source: Omar Mohout
  • 12. Confluence of Skills & Mindset Source: Omar Mohout
  • 13. Understand Your Stage Source: Brian Balfour
  • 14. Real Growth Curve
  • 15. Riding a Platform
  • 16. Customer Lifecycle Source: Conrad Wadowski, GrowHack
  • 17. Growth is Process Source: Neil Patel, of Quiksprout; Crazy Egg; Kissmetrics
  • 18. Use the Right Tools Source: Brian Ferguson, VP Sales & Marketing, Evolve
  • 19. General Principles • ALWAYS DELIVER PRODUCT VALUE • TEST EVERYTHING: ANALYTICS & METRICS MATTER • DATA DRIVES EVERYTHING • OUTCOME BEFORE EGO
  • 20. “The End Goal of Every Growth Hacker is to Build a SelfPerpetuating Marketing Machine that Reaches Millions by Itself”
  • 21. Playing Your Own Game ie. The Purple Cow
  • 22. “Make Stuff People Want”